Internet Marketing Industry: Acquisitions
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Criteo set to acquire HookLogic
HookLogic's solution that powers search ads on retail and travel sites will continue to operate, says...
Can the Walmart/Jet.com marriage work?
We checked in with a variety of industry observers to see if this particular couple looks like a...
Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion
US-based digital agency says it will continue to operate...
Walmart confirms it is acquiring Jet.com for $3B in cash plus $300M in Walmart shares
Walmart anticipates the deal will close by the end of 2016....
Zeta Interactive acquires Acxiom’s marketing division, Impact
Purchase adds scale, data analytics capabilities and “marquee clients” to the customer acquisition/CRM...
Why Monotype bought UGC platform Olapic
According to the Monotype CEO, his company will now have one more asset to help brands define their marketing...
Oracle buys NetSuite for $9.3 billion
This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at midsized...
Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
Contributor Janet Driscoll Miller has been spending on LinkedIn on behalf of her agency's clients for the last four years. Here, she lays out...
WebmasterRadio.FM acquired by Cranberry & relaunches as Cranberry.FM
While no financial terms of the deal were released, Cranberry says WebmasterRadio's founders and production team will stay on...
Olapic acquires Piqora to boost its visual marketing platform
Olapic acquires Piqora, giving marketers deeper insights and greater value of their visual content among sites like Pinterest and...
App data firm App Annie adds advertising analytics with AppScotch acquisition
The San Francisco-based provider's third acquisition in two years will help boost the capabilities of its upcoming Intelligence...
Telenor Acquires Tapad For $360 Million
The mobile carrier aims to bring Tapad's cross-device expertise to emerging markets in Europe and...
ScribbleLive Buys Visually, Marrying Content Distribution With Content Creation
The combined company says it now offers a unique platform with capabilities that span planning, creation, distribution and...
News Corp To Buy Video Ad Tech Platform Unruly For Reported $90 Million
CEO Robert Thomson calls Unruly a "feisty and creative" company that will help News Corp broaden its digital and mobile video expertise. ...
Connexity Buys PriceGrabber In CSE Consolidation
Company says the purchase makes it second largest retail lead generator behind...
Automattic, WordPress’ Parent Company, Moves Into E-Commerce With WooThemes Acquisition
Deal, estimated at more than $30 million, gives Automattic nearly 400 employees...
Brand Networks To Buy Social Advertising Platform Shift For $50 Million
Incorporates RelevanceRank to help marketers measure paid and organic social media performance and score content for...
Ad Buyers & MarTech Experts Weigh In On the Verizon-AOL Deal
With AOL's ad tech stack, content assets and strength in online video, Verizon is poised to present media buyers with a new dynamic in ad...
Bigcommerce Acquires Zing To Expand Omnichannel Retail Capabilities
E-Commerce provider gains new tools for servicing retailers that have both online and brick-and-mortar...
NetSuite Expands Omnichannel Commerce Platform With Bronto Software Acquisition
$200 million deal announced Thursday, expected to close in Q2 this...
