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Internet Marketing Industry: Acquisitions

  • Latest
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Salesforce adds more intelligence with Datorama purchase

The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data...

Barry Levine | Jul 17, 2018 at 12:10 pm ET
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Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp

As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will tell if Interpublic has made a good...

Barry Levine | Jul 5, 2018 at 7:26 pm ET
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AT&T buys ad exchange AppNexus

Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising...

Barry Levine | Jun 26, 2018 at 12:41 pm ET

 

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Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations

This the sixth in a string of acquisitions the company says will enhance the reader...

Robin Kurzer | Jun 6, 2018 at 10:08 am ET
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Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

The move gives marketers the ability to track the buyer journey across all activation...

Robin Kurzer | May 2, 2018 at 11:41 am ET
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Brandwatch adds more content intelligence by buying BuzzSumo

The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are...

Barry Levine | Oct 12, 2017 at 10:35 am ET
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RhythmOne buys YuMe for $185 million

The combined programmatic ad exchange RhythmOne plus video ad platform YuMe will reach about 220 million visitors...

Barry Levine | Sep 6, 2017 at 9:56 am ET
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Snap acquires Placed to better measure in-app ads to in-store sales

Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store...

Tim Peterson | Jun 5, 2017 at 9:10 pm ET
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Eye-tracker Tobii acquires fellow eye-tracker Sticky

Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test...

Barry Levine | May 22, 2017 at 10:27 am ET
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TapClicks buys Raven Tools

The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company...

Barry Levine | Apr 26, 2017 at 2:17 pm ET
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ColorTV adds search to its OTT services with purchase of Guidebox

The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV...

Barry Levine | Apr 24, 2017 at 11:51 am ET
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Marketo acquires sales engagement tool ToutApp

The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments...

Barry Levine | Apr 21, 2017 at 10:16 am ET
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Oracle adds ad verification to its data wheelhouse by acquiring Moat

The tech giant can now see data about both ad targeting and ad...

Barry Levine | Apr 20, 2017 at 11:58 am ET
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Optimizely buys Experiment Engine for its optimization tools

Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments...

Barry Levine | Apr 20, 2017 at 11:50 am ET
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Adblock Plus’s parent company buys content micropayment service Flattr

The companies had been working together on Flattr Plus, which automatically pays a voluntary micro-fee to sites favored by a...

Barry Levine | Apr 6, 2017 at 10:24 am ET
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Hootsuite’s recent buying spree may only be a warm-up

It’s not difficult to envision social media management platforms as the core applications for the next gen of...

Barry Levine | Apr 5, 2017 at 11:01 am ET
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Yelp buys Turnstyle to expand targeting and offline attribution capabilities

The acquisition greatly enhances what Yelp can offer business...

Greg Sterling | Apr 5, 2017 at 10:29 am ET
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Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv

Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to...

Barry Levine | Mar 21, 2017 at 2:42 pm ET
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Aprimo adds digital asset management with ADAM acquisition

With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’...

Barry Levine | Mar 17, 2017 at 10:21 am ET
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Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn

This is the latest of several acquisitions designed to increase Singtel’s product offerings, data capabilities and market...

Barry Levine | Feb 24, 2017 at 12:01 pm ET
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