Internet Marketing Industry: Stats
D2C brands are driving up customer acquisition costs – and it’s time to course-correct
How digitally-native brands can get new customers -- and keep them --...
Why Meeker sees e-commerce, digital ad revenues slowing down
The rise in global internet adoption means more fragmentation across the consumer spectrum, which ultimately amounts to less concentrated...
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role....
Survey results: Here’s what 376 marketers say is working in online marketing
Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital...
Segment can now track users across sites without third-party cookies
The data connection service is employing a common ID for first-party cookies from a brand’s multiple...
Take the MarTech survey: Is marketing art or science?
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of...
60% of local SEOs are outsourcing more tasks in 2016 vs. 2015
What is the current state of outsourcing in the local search world? Columnist Myles Anderson takes a look at the results of a recent BrightLocal...
SEMPO Releases State Of The Industry Report 2015
The industry report provides insights on how agencies and marketers are managing their digital activities across multiple...
Here’s Where The World’s Largest Media Buyer Spends Its Money
WPP's GroupM spends $76 billion a year on...
Report: Global Internet Ad Spend To Overtake Traditional TV By 2020
Online ad spending already dominates in seven...
IAB: US Digital Ad Spend Jumps 16% To Top $13.3 Billion In Q1 2015
Another record-breaking quarter for US digital ad...
Report: 89% Of Marketers Have Problems With Cross-Channel Marketing, Data Linkage Is The Biggest Culprit
A new study shows that data linkage is again the biggest challenge to marketers and their cross-channel marketing...
US Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest Growth
Search remains the biggest spend overall, with desktop search as the biggest single channel at 38% of...
Almost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It Works
But many cite "complexity" of tools as one of the biggest challenges in using marketing...
Poll Reveals Pessimism About Viewability In 2015 Among Digital Media & Ad Execs
Survey also gauges industry thoughts on native, programmatic and ad fraud....
Survey: Just A Third Of Digital Marketers Make Mobile A Priority
Marketers cite data overload and media fragmentation as key challenges in...
Participate In The 10th Annual State Of Search & Digital Marketing Industry Survey
Take the 10th annual SEMPO State of Search & Digital Marketing survey now for a chance to win an all-access pass to SMX West 2015 in San Jose,...
8 Reasons Why Digital Advertising Works For Brands
I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof...
Interactive Content: The Successor Of The Landing Page
I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the...
MailChimp, Hootsuite & Google Are Among Most Recognizable Marketing Software Brands
You can define the term “market leader” in a number of ways — company size, sales, profits, stock price and more. Another...