Internet Marketing Industry: Stats
TV ad spending has peaked, will be less than 25% of total pie by 2022 — forecast
TV will generate just over $70 billion in ad revenue this...
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and...
Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and...
IAB: First-half 2019 online ad spending reaches $58 billion, but growth is slowing
Mobile ad revenues were $39.9 billion or 69% of the total....
MediaMath commits to 100% accountable, addressable media supply chain by end of 2020
The company said it will implement a persistent, portable user-level ID across desktop, mobile and...
D2C brands are driving up customer acquisition costs – and it’s time to course-correct
How digitally-native brands can get new customers -- and keep them --...
Why Meeker sees e-commerce, digital ad revenues slowing down
The rise in global internet adoption means more fragmentation across the consumer spectrum, which ultimately amounts to less concentrated...
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role....
Survey results: Here’s what 376 marketers say is working in online marketing
Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital...
Segment can now track users across sites without third-party cookies
The data connection service is employing a common ID for first-party cookies from a brand’s multiple...
Take the MarTech survey: Is marketing art or science?
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of...
60% of local SEOs are outsourcing more tasks in 2016 vs. 2015
What is the current state of outsourcing in the local search world? Columnist Myles Anderson takes a look at the results of a recent BrightLocal...
SEMPO Releases State Of The Industry Report 2015
The industry report provides insights on how agencies and marketers are managing their digital activities across multiple...
Here’s Where The World’s Largest Media Buyer Spends Its Money
WPP's GroupM spends $76 billion a year on...
Report: Global Internet Ad Spend To Overtake Traditional TV By 2020
Online ad spending already dominates in seven...
IAB: US Digital Ad Spend Jumps 16% To Top $13.3 Billion In Q1 2015
Another record-breaking quarter for US digital ad...
Report: 89% Of Marketers Have Problems With Cross-Channel Marketing, Data Linkage Is The Biggest Culprit
A new study shows that data linkage is again the biggest challenge to marketers and their cross-channel marketing...
US Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest Growth
Search remains the biggest spend overall, with desktop search as the biggest single channel at 38% of...
Almost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It Works
But many cite "complexity" of tools as one of the biggest challenges in using marketing...
Poll Reveals Pessimism About Viewability In 2015 Among Digital Media & Ad Execs
Survey also gauges industry thoughts on native, programmatic and ad fraud....