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Internet Marketing Industry: Stats

  • Latest
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When silence is not an option: Brands dive in with protest support

74% of consumers agree with the protests, but there's divisiveness about how brands should respond to...

Greg Sterling | Jun 9, 2020 at 4:41 pm ET
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Data roundup: Resources to help you market more effectively during COVID-19

Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing...

George Nguyen | Jun 9, 2020 at 2:59 pm ET
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Online ad revenue was almost $125 billion in 2019 but growth is slowing

About 70% of ads appeared on mobile devices and 82% were programmatic....

Greg Sterling | May 29, 2020 at 9:31 am ET

 

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Nearly two-thirds of online publishers saw lower CPMs in early May

Though they're ticking back up, decreased CPMs are still a buying...

Greg Sterling | May 29, 2020 at 9:25 am ET
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Training, support duties stand out in marketing technologists’ list of responsibilities

MarTech Today's 2020 Career Survey shows 91% of MOPs professionals -- the Operations Orchestrators -- own training and support tasks as well as...

Amy Gesenhues | Apr 23, 2020 at 9:36 am ET
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Coronavirus and e-commerce: It’s complicated

While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook....

Greg Sterling | Mar 12, 2020 at 2:26 pm ET
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Marketers struggle to stay ahead of technology advancements

Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO...

Amy Gesenhues | Feb 14, 2020 at 3:26 pm ET
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Facebook warns of targeting limitations, says Checkout will take time

The company reported record revenues of $20.7 billion for the fourth quarter of 2019, but said privacy changes will affect...

Taylor Peterson | Jan 30, 2020 at 7:14 pm ET
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TV ad spending has peaked, will be less than 25% of total pie by 2022 — forecast

TV will generate just over $70 billion in ad revenue this...

Greg Sterling | Nov 13, 2019 at 1:13 pm ET
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The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and...

Taylor Peterson | Nov 6, 2019 at 9:54 am ET
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Study: Which digital ad formats are most effective?

A Kargo study found no correlation between ad viewability and...

Taylor Peterson | Oct 22, 2019 at 3:06 pm ET
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IAB: First-half 2019 online ad spending reaches $58 billion, but growth is slowing

Mobile ad revenues were $39.9 billion or 69% of the total....

Greg Sterling | Oct 21, 2019 at 1:52 pm ET
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MediaMath commits to 100% accountable, addressable media supply chain by end of 2020

The company said it will implement a persistent, portable user-level ID across desktop, mobile and...

Taylor Peterson | Oct 3, 2019 at 2:56 pm ET
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D2C brands are driving up customer acquisition costs – and it’s time to course-correct

How digitally-native brands can get new customers -- and keep them --...

Taylor Peterson | Jul 25, 2019 at 3:12 pm ET
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Why Meeker sees e-commerce, digital ad revenues slowing down

The rise in global internet adoption means more fragmentation across the consumer spectrum, which ultimately amounts to less concentrated...

Taylor Peterson | Jun 21, 2019 at 8:55 am ET
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Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates

Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role....

Amy Gesenhues | Dec 17, 2018 at 2:44 pm ET
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Survey results: Here’s what 376 marketers say is working in online marketing

Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital...

Jayson DeMers | Jul 21, 2017 at 3:01 pm ET
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Segment can now track users across sites without third-party cookies

The data connection service is employing a common ID for first-party cookies from a brand’s multiple...

Barry Levine | Jun 7, 2017 at 9:11 am ET
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Take the MarTech survey: Is marketing art or science?

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of...

Marketing Land | Apr 7, 2017 at 3:26 pm ET
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60% of local SEOs are outsourcing more tasks in 2016 vs. 2015

What is the current state of outsourcing in the local search world? Columnist Myles Anderson takes a look at the results of a recent BrightLocal...

Myles Anderson | May 4, 2016 at 1:15 pm ET
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