Interviews
It’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequential to brands
What agencies and consultants have seen since Facebook's latest user-data scandal....
Twitter emoji ad targeting is still new territory for some brands
After nearly two years since its launch, Twitter's emoji targeting remains a new concept for advertisers....
How Twitter’s latest policy update to stop spam & malicious content is impacting brands
Social media marketers react to Twitter's new rule restricting simultaneous tweets with identical content across multiple accounts....
The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development
Susan Vobejda feels it's her responsibility to mentor as many young people as she...
How Intel uses real-life stories to build campaigns around its B2B technology solutions
As VP of global marketing and communications for Intel's B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new...
Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad
P&G Communications Manager Mandy Ciccarella says last year's Super Bowl spot resulted in the highest week of sales ever for...
For Reduxio’s CMO, diversity is key to building a winning marketing organization
Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what's really happening in the...
Peloton & Mizzen+Main share their online retail strategies for Black Friday & Cyber Monday
According to Adobe, online retailers will generate more than $19 billion in revenue this holiday weekend. ...
To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools
Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer...
Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy
Get to Know Northwestern Mutual Chief Marketing Officer Aditi...
SmartCommerce brings the impulse-buying experience online for CPG brands this holiday season
Jennifer Silverberg, SmartCommerce CEO, asks, If a brand makes a you want something online, why wouldn't they create an easy path to purchase...
Ceridian CMO says internal communications are key to branding through an acquisition
CMO Kristina Cleary shares the branding strategy that drove Ceridian's acquisition of Dayforce in...
More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority
Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and...
ESL’s CMO focuses brand refresh on the esports company’s compelling founding story
Get to Know: ESL CMO Rodrigo...
Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop
Wiser president Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and...
Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
VisionEdge Marketing's Laura Patterson will be a part of the 'How to Implement Best-in-Class Processes, the Foundation of Your Marketing...
Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the 'A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who...
SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing
Get to Know SurveyMonkey SVP Marketing Communications Bennett...
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP
Sam Melnick, the VP of Marketing for Allocadia, will be a part of the 'How a $1B Startup Runs Marketing to Lead Digital Transformation' panel at...
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audiences’
Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the 'Creating Superaudiences: Personalizing the Customer Experience'...