• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home

Interviews

  • Latest
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

It’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequential to brands

What agencies and consultants have seen since Facebook's latest user-data scandal....

Amy Gesenhues | May 11, 2018 at 9:00 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Twitter emoji ad targeting is still new territory for some brands

After nearly two years since its launch, Twitter's emoji targeting remains a new concept for advertisers....

Amy Gesenhues | Mar 29, 2018 at 8:35 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

How Twitter’s latest policy update to stop spam & malicious content is impacting brands

Social media marketers react to Twitter's new rule restricting simultaneous tweets with identical content across multiple accounts....

Amy Gesenhues | Mar 16, 2018 at 9:06 am ET

 

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development

Susan Vobejda feels it's her responsibility to mentor as many young people as she...

Amy Gesenhues | Feb 16, 2018 at 10:30 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

How Intel uses real-life stories to build campaigns around its B2B technology solutions

As VP of global marketing and communications for Intel's B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new...

Amy Gesenhues | Feb 15, 2018 at 10:35 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad

P&G Communications Manager Mandy Ciccarella says last year's Super Bowl spot resulted in the highest week of sales ever for...

Amy Gesenhues | Feb 1, 2018 at 9:00 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

For Reduxio’s CMO, diversity is key to building a winning marketing organization

Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what's really happening in the...

Amy Gesenhues | Jan 22, 2018 at 11:55 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Peloton & Mizzen+Main share their online retail strategies for Black Friday & Cyber Monday

According to Adobe, online retailers will generate more than $19 billion in revenue this holiday weekend. ...

Amy Gesenhues | Nov 22, 2017 at 2:28 pm ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools

Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer...

Amy Gesenhues | Nov 20, 2017 at 11:00 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy

Get to Know Northwestern Mutual Chief Marketing Officer Aditi...

Amy Gesenhues | Nov 8, 2017 at 10:15 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

SmartCommerce brings the impulse-buying experience online for CPG brands this holiday season

Jennifer Silverberg, SmartCommerce CEO, asks, If a brand makes a you want something online, why wouldn't they create an easy path to purchase...

Amy Gesenhues | Nov 1, 2017 at 2:03 pm ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Ceridian CMO says internal communications are key to branding through an acquisition

CMO Kristina Cleary shares the branding strategy that drove Ceridian's acquisition of Dayforce in...

Amy Gesenhues | Oct 31, 2017 at 9:00 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority

Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and...

Amy Gesenhues | Oct 20, 2017 at 11:00 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

ESL’s CMO focuses brand refresh on the esports company’s compelling founding story

Get to Know: ESL CMO Rodrigo...

Amy Gesenhues | Oct 3, 2017 at 9:50 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop

Wiser president Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and...

Amy Gesenhues | Sep 28, 2017 at 9:55 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President

VisionEdge Marketing's Laura Patterson will be a part of the 'How to Implement Best-in-Class Processes, the Foundation of Your Marketing...

Amy Gesenhues | Sep 25, 2017 at 10:25 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the 'A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who...

Amy Gesenhues | Sep 20, 2017 at 10:25 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing

Get to Know SurveyMonkey SVP Marketing Communications Bennett...

Amy Gesenhues | Sep 14, 2017 at 3:10 pm ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP

Sam Melnick, the VP of Marketing for Allocadia, will be a part of the 'How a $1B Startup Runs Marketing to Lead Digital Transformation' panel at...

Amy Gesenhues | Sep 12, 2017 at 10:45 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audiences’

Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the 'Creating Superaudiences: Personalizing the Customer Experience'...

Amy Gesenhues | Sep 7, 2017 at 10:00 am ET
  • « Newer Articles
  • Previous Articles »
Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • State of Email Marketing 2021 Report
  • Three Pillars of CRM Data Management
  • What Customer Experience Means in 2021
  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.