Legal
CCPA enforcement starts now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now....
Google positioned to dominate the ‘O2O economy’
Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the...
Local SEOs most focused on link building and content development, report finds
80% of survey respondents said they were also buying (local) ads on...
Don’t ignore data compliance when adding 3rd party marketing tools
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of...
The return of retail stores: If you reopen will they come?
Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into...
COVID-19 crisis brings CDP vulnerabilities to the forefront
Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP...
Facebook’s former security chief to help Zoom secure platform
Zoom's explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial...
Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to blame?...
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
California takes on the internet (again) with bill aimed at food-delivery abuses
The state is increasingly trying to regulate the digital economy, with direct and indirect impacts for marketers....
FTC looking at ‘hundreds’ of acquisitions by big tech for anticompetitive behavior
Although unlikely, the investigation could lead to divestitures....
Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."...
Marketers respond to Google Chrome cookie decision with mixture of hope and fear
Most marketers see the move as inevitable, while some express cynicism and see Google as the primary beneficiary....
As CCPA takes effect, some publishers are complying at a minimum
Many publishers are playing hide the ball with their "Do Not Sell" links....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
Facebook tells senators it still uses location for ads despite user location services opt-out
The company was open that it would continue to identify location by other means in a September blog post....
The California Consumer Privacy Act goes live in a few short weeks — Are you ready?
There's still time to register! Join us on December 17th for this live...
IAB releases CCPA Compliance Framework
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology...
LiveRamp rolls out ‘Privacy Manager’ compliance tool ahead of CCPA deadline
The customizable platform enables publishers to manage consumer consent across different privacy frameworks and jurisdictions....
Nearly all consumers are concerned about personal data privacy, survey finds
But 70% haven't heard of CCPA or GDPR and 62% don't read privacy policies....