Legal
As CCPA takes effect, some publishers are complying at a minimum
Many publishers are playing hide the ball with their "Do Not Sell" links....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
Facebook tells senators it still uses location for ads despite user location services opt-out
The company was open that it would continue to identify location by other means in a September blog post....
The California Consumer Privacy Act goes live in a few short weeks — Are you ready?
There's still time to register! Join us on December 17th for this live...
IAB releases CCPA Compliance Framework
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology...
LiveRamp rolls out ‘Privacy Manager’ compliance tool ahead of CCPA deadline
The customizable platform enables publishers to manage consumer consent across different privacy frameworks and jurisdictions....
Nearly all consumers are concerned about personal data privacy, survey finds
But 70% haven't heard of CCPA or GDPR and 62% don't read privacy policies....
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping...
Think CCPA doesn’t apply to you? You should probably think again
Some can technically avoid the law, but probably shouldn't say these...
DAA introduces CCPA opt-out mechanism similar to ‘ad choices’
The new tool will apply across all DAA participating...
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...
FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content
Understand the legal disclosure requirements for your social influencer campaigns....
Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds
Consumers age 18 to 34 are the most open to data sharing....
IAB releases draft ‘CCPA Compliance Framework’
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other...
IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs
The proposed regulations would govern the practical implementation of key provisions of the privacy law....
Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication
The company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad...
Court upholds FCC repeal of net neutrality but allows states to regulate internet
The FCC's broad effort to block state legislation was found to be illegal....
Pro Tip: Partnerships are critical in securing your martech stack
It’s past time to solidify the partnership with IT and security in your...
How we can restore trust in digital advertising
The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and...
Comscore settles charges that it and former CEO Serge Matta engaged in securities fraud
The company has experienced a number of high-level departures and other challenges recently....