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Legal

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California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes

CPRA will make California's digital privacy law more like...

Greg Sterling | Nov 3, 2020 at 5:35 pm ET

Your all-access guide to improving your Google search visibility

Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...

Sponsored Content: Surefire Local | Sep 23, 2020 at 7:30 am ET

Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

How to respect user choice and still market in California...

Ginny Marvin | Sep 4, 2020 at 3:22 pm ET

 

Majority of chains call local-digital marketing an ‘untapped opportunity’

But 77% of multi-location brands complain executing locally at scale is very...

Greg Sterling | Aug 12, 2020 at 2:00 pm ET

Ad industry groups launch effort to push for addressable media standards

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech...

Ginny Marvin | Aug 4, 2020 at 10:11 am ET

Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for...

Ginny Marvin | Jul 31, 2020 at 8:00 am ET

Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress

Sure to be a marathon, the hearings could be dramatic or incredibly...

Greg Sterling | Jul 28, 2020 at 5:33 pm ET

Facebook CCPA compliance challenges: Limited Data Use

What you need to know about how Facebook's handling of California user data might affect your...

Simon Poulton | Jul 6, 2020 at 11:11 am ET

CCPA enforcement starts now and most companies aren’t ready

Unprepared for CCPA? Here is what you need to know and do -- now....

Greg Sterling | Jul 1, 2020 at 5:55 pm ET

Google positioned to dominate the ‘O2O economy’

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the...

Greg Sterling | Jun 29, 2020 at 2:08 pm ET

Local SEOs most focused on link building and content development, report finds

80% of survey respondents said they were also buying (local) ads on...

Greg Sterling | Jun 16, 2020 at 9:05 am ET

Don’t ignore data compliance when adding 3rd party marketing tools

As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of...

Amy Gesenhues | May 12, 2020 at 3:41 pm ET

The return of retail stores: If you reopen will they come?

Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into...

Greg Sterling | May 11, 2020 at 2:37 pm ET

COVID-19 crisis brings CDP vulnerabilities to the forefront

Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP...

Amy Gesenhues | Apr 13, 2020 at 3:16 pm ET

Facebook’s former security chief to help Zoom secure platform

Zoom's explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial...

Amy Gesenhues | Apr 8, 2020 at 2:40 pm ET

Jumpshot redux: Hitwise is shutting down

Hitwise becomes the second analytics company to shut down. Is privacy to blame?...

Greg Sterling | Feb 18, 2020 at 4:59 pm ET

The state of tracking and data privacy in 2020

Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...

Andrew Garberson | Feb 14, 2020 at 12:25 pm ET

California takes on the internet (again) with bill aimed at food-delivery abuses

The state is increasingly trying to regulate the digital economy, with direct and indirect impacts for marketers....

Greg Sterling | Feb 13, 2020 at 10:01 am ET

FTC looking at ‘hundreds’ of acquisitions by big tech for anticompetitive behavior

Although unlikely, the investigation could lead to divestitures....

Greg Sterling | Feb 11, 2020 at 4:22 pm ET

Justice Department homing in on Google Ad Manager in antitrust probe

The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."...

Greg Sterling | Feb 5, 2020 at 9:40 am ET
  • Previous Articles »
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