Legal
Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to blame?...
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
California takes on the internet (again) with bill aimed at food-delivery abuses
The state is increasingly trying to regulate the digital economy, with direct and indirect impacts for marketers....
FTC looking at ‘hundreds’ of acquisitions by big tech for anticompetitive behavior
Although unlikely, the investigation could lead to divestitures....
Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."...
Marketers respond to Google Chrome cookie decision with mixture of hope and fear
Most marketers see the move as inevitable, while some express cynicism and see Google as the primary beneficiary....
As CCPA takes effect, some publishers are complying at a minimum
Many publishers are playing hide the ball with their "Do Not Sell" links....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
Facebook tells senators it still uses location for ads despite user location services opt-out
The company was open that it would continue to identify location by other means in a September blog post....
The California Consumer Privacy Act goes live in a few short weeks — Are you ready?
There's still time to register! Join us on December 17th for this live...
IAB releases CCPA Compliance Framework
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology...
LiveRamp rolls out ‘Privacy Manager’ compliance tool ahead of CCPA deadline
The customizable platform enables publishers to manage consumer consent across different privacy frameworks and jurisdictions....
Nearly all consumers are concerned about personal data privacy, survey finds
But 70% haven't heard of CCPA or GDPR and 62% don't read privacy policies....
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping...
Think CCPA doesn’t apply to you? You should probably think again
Some can technically avoid the law, but probably shouldn't say these...
DAA introduces CCPA opt-out mechanism similar to ‘ad choices’
The new tool will apply across all DAA participating...
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...
FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content
Understand the legal disclosure requirements for your social influencer campaigns....
Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds
Consumers age 18 to 34 are the most open to data sharing....
IAB releases draft ‘CCPA Compliance Framework’
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other...