Legal: Privacy
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
COVID-19 crisis brings CDP vulnerabilities to the forefront
Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP...
Facebook’s former security chief to help Zoom secure platform
Zoom's explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial...
Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to blame?...
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
Marketing execs expect data privacy investments to rise in 2020
Marketers see business benefits in making personal data protection a top...
As CCPA takes effect, some publishers are complying at a minimum
Many publishers are playing hide the ball with their "Do Not Sell" links....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
How Google, the digital marketer, is adapting to cookie restrictions and data privacy
Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...
Nearly all consumers are concerned about personal data privacy, survey finds
But 70% haven't heard of CCPA or GDPR and 62% don't read privacy policies....
Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds
Consumers age 18 to 34 are the most open to data sharing....
Why marketers should stop avoiding privacy issues
Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for...
IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs
The proposed regulations would govern the practical implementation of key provisions of the privacy law....
Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication
The company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad...
How we can restore trust in digital advertising
The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and...
CCPA will take effect in about three months but will consumers really care?
If GDPR's "manage cookies" forms has taught us anything, it's that most consumers will simply click...
State AGs prepare to announce antitrust investigation against Google, potentially others
The new investigation adds more pressure and potential expense for tech companies but it's not a game changer....
Why marketers should embrace data privacy, not view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to...
Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules
“We do not grant exceptions to our tracking prevention technologies to specific parties," the WebKit document...
Consumers believe brands benefit more from personal data sharing than they do
New Factual survey shows the complex state of consumer attitudes toward personal and location data...