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Legal: Privacy

  • Latest
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Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for...

Ginny Marvin | Jul 31, 2020 at 8:00 am ET
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Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Advertisers can now opt to extend the LDU transition period to...

Ginny Marvin | Jul 29, 2020 at 2:03 pm ET
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Why marketers need identity to build consumer trust in a cookieless world

Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...

Sponsored Content: Neustar | May 11, 2020 at 7:30 am ET

 

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COVID-19 crisis brings CDP vulnerabilities to the forefront

Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP...

Amy Gesenhues | Apr 13, 2020 at 3:16 pm ET
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Facebook’s former security chief to help Zoom secure platform

Zoom's explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial...

Amy Gesenhues | Apr 8, 2020 at 2:40 pm ET
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Jumpshot redux: Hitwise is shutting down

Hitwise becomes the second analytics company to shut down. Is privacy to blame?...

Greg Sterling | Feb 18, 2020 at 4:59 pm ET
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The state of tracking and data privacy in 2020

Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...

Andrew Garberson | Feb 14, 2020 at 12:25 pm ET
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Marketing execs expect data privacy investments to rise in 2020

Marketers see business benefits in making personal data protection a top...

Jennifer Cannon | Feb 11, 2020 at 4:35 pm ET
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As CCPA takes effect, some publishers are complying at a minimum

Many publishers are playing hide the ball with their "Do Not Sell" links....

Greg Sterling | Jan 6, 2020 at 9:41 am ET
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2019: The year that privacy got real for marketers

CCPA, cookie blocking and the rise of "surveillance capitalism."...

Greg Sterling | Dec 26, 2019 at 9:00 am ET
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How Google, the digital marketer, is adapting to cookie restrictions and data privacy

Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...

Greg Sterling | Dec 16, 2019 at 10:45 am ET
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Nearly all consumers are concerned about personal data privacy, survey finds

But 70% haven't heard of CCPA or GDPR and 62% don't read privacy policies....

Greg Sterling | Dec 4, 2019 at 8:24 am ET
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Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds

Consumers age 18 to 34 are the most open to data sharing....

Greg Sterling | Oct 23, 2019 at 2:31 pm ET
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Why marketers should stop avoiding privacy issues

Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for...

Kristina Podnar | Oct 15, 2019 at 10:17 am ET
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IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs

The proposed regulations would govern the practical implementation of key provisions of the privacy law....

Greg Sterling | Oct 11, 2019 at 2:49 pm ET
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Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication

The company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad...

Amy Gesenhues | Oct 9, 2019 at 12:43 pm ET
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How we can restore trust in digital advertising

The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and...

Greg Sterling | Sep 27, 2019 at 10:35 am ET
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CCPA will take effect in about three months but will consumers really care?

If GDPR's "manage cookies" forms has taught us anything, it's that most consumers will simply click...

Greg Sterling | Sep 23, 2019 at 3:16 pm ET
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State AGs prepare to announce antitrust investigation against Google, potentially others

The new investigation adds more pressure and potential expense for tech companies but it's not a game changer....

Greg Sterling | Sep 4, 2019 at 2:10 pm ET
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Why marketers should embrace data privacy, not view it as an obstacle

Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to...

Taylor Peterson | Aug 27, 2019 at 1:08 pm ET
  • Previous Articles »
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