Legal
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...
FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content
Understand the legal disclosure requirements for your social influencer campaigns....
Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds
Consumers age 18 to 34 are the most open to data sharing....
IAB releases draft ‘CCPA Compliance Framework’
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other...
IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs
The proposed regulations would govern the practical implementation of key provisions of the privacy law....
Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication
The company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad...
Court upholds FCC repeal of net neutrality but allows states to regulate internet
The FCC's broad effort to block state legislation was found to be illegal....
Pro Tip: Partnerships are critical in securing your martech stack
It’s past time to solidify the partnership with IT and security in your...
How we can restore trust in digital advertising
The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and...
Comscore settles charges that it and former CEO Serge Matta engaged in securities fraud
The company has experienced a number of high-level departures and other challenges recently....
CCPA will take effect in about three months but will consumers really care?
If GDPR's "manage cookies" forms has taught us anything, it's that most consumers will simply click...
Does the 9th Circuit’s new decision in HiQ vs. LinkedIn open the floodgates to scraping?
The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open...
Nearly 50 states’ attorneys general join in antitrust investigation of Google
Facebook is also being investigated in another multistate action lead by New York....
State AGs prepare to announce antitrust investigation against Google, potentially others
The new investigation adds more pressure and potential expense for tech companies but it's not a game changer....
Complaint alleges that Google is circumventing GDPR with RTB personal data sharing
Brave's Dr. Johnny Ryan argues Google is enabling non-consensual data transfers with "hidden push...
Why marketers should embrace data privacy, not view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to...
Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules
“We do not grant exceptions to our tracking prevention technologies to specific parties," the WebKit document...
Consumers believe brands benefit more from personal data sharing than they do
New Factual survey shows the complex state of consumer attitudes toward personal and location data...
Piling on: State AGs intend to launch their own antitrust investigation against tech biggies
But the Microsoft example shows us that no particular outcome is certain....
Personalization offer doesn’t lead to more personal data sharing [Survey]
Data sharing is highly situational; marketers can't assume personalization is always desirable....