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Search Marketing: Local

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Your all-access guide to improving your Google search visibility

Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...

Sponsored Content: Surefire Local | Sep 23, 2020 at 7:30 am ET

Majority of chains call local-digital marketing an ‘untapped opportunity’

But 77% of multi-location brands complain executing locally at scale is very...

Greg Sterling | Aug 12, 2020 at 2:00 pm ET

Google positioned to dominate the ‘O2O economy’

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the...

Greg Sterling | Jun 29, 2020 at 2:08 pm ET

 

Local SEOs most focused on link building and content development, report finds

80% of survey respondents said they were also buying (local) ads on...

Greg Sterling | Jun 16, 2020 at 9:05 am ET

The return of retail stores: If you reopen will they come?

Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into...

Greg Sterling | May 11, 2020 at 2:37 pm ET

Millions of fake Google Maps listings hurt real business and consumers

Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid...

George Nguyen | Jun 25, 2019 at 10:09 am ET

How much will privacy regulation disrupt the local search market in 2018?

Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact...

Wesley Young | Jan 4, 2018 at 2:41 pm ET
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