Machine Learning & Artificial Intelligence
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IDC’s Gerry Murray: AI isn’t just one thing
Like the Industrial Revolution, he says, it’s about many things, but its base skill is handling huge volumes of...
Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health
Take that, short-form...
Real Story Group: Good time to get your informational house in order
AI-based tools are changing quickly, says Tony Byrne, so the best strategy is to have your data and content in good...
Performance Horizon can now predict campaign results for its affiliates & partners
UK-based firm says this machine learning-based capability is the first for this kind of...
Engagio CEO: The one-to-one relationship is the key driver behind marketing’s evolution
Jon Miller, who also co-founded Marketo, thinks customer data/campaign orchestration tools are coalescing, while interaction ones keep...
3 strategies for keeping your marketing job in the age of AI
Tools powered by artificial intelligence don’t care whether they replace you. So, here are three spaces they can’t fill -- at least not for...
Intercom releases what could be the first civilized bot
The customer communications platform says its new Operator bot breaks new ground with rules for...
Forrester report: Automation is taking over customer interaction
Agents, bots, intelligent self-service and hardware robots are coming for your...
Salesforce’s Social Studio can now see
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or...
Demandbase boosts its B2B early warning system
Called Real Time Intent, it monitors in real time what B2B users are researching so that vendors have intent-to-buy signals early in the...
Crimson Hexagon boosts its visual recognition of social pics
Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and activities, as well as...
Will autonomous vehicles provide the next screens for publishers and advertisers?
New Forrester report suggests self-driving vehicles could become a new universe of moving living...
Even Financial launches tool to semi-automate financial compliance for online ads
The Programmatic Compliance Tool -- which Even says is the only one to track compliance after the click -- sends suspected violations to human...
Facebook’s newly purchased Ozlo may have jobs beyond Messenger
In addition to assisting/replacing the M project, Ozlo could help weed out fake news and colonize a variety of...
Zeta follows Boomtrain acquisition with AppNexus integration
The new alliance will result in AppNexus’ ad management platform becoming a ‘native application’ in...
Are neural networks the next marketing creatives?
Researchers at the UK’s University of Warwick have trained the system to recognize which urban or rural scenes are the most...
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for...
Watson helps AdYouLike screen content for native ads
The UK-based ad platform, now expanded to the US, says this is the first native ad job for the "Jeopardy"-winning...
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content...
Martech 2017: The four biggest trends so far this year
What's been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond...
