Machine Learning & Artificial Intelligence
Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos
With our new environment moving towards more digital distribution, e-commerce, scrutinized marketing spend and hiring freezes – what are the...
WPP wants to train 50K employes on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...
Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities
The e-commerce provider reported annual revenues of $1.57 billion and continues to invest in new...
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...
Pinterest debuts AR feature that lets users try on lipstick before buying
Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL...
With AI poised for growth, marketers need more clarity from vendors
Understanding the differences between the facets artificial intelligence will help you make better-informed martech...
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...
The 2020 Martech Career Study: Please tell us more about your work
We're conducting a survey to get more insight on the roles shaping our...
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
Salesforce Order Management aims to offer a single view of fulfillment and customer support experiences....
IBM launches new predictive ad solution for campaign creative elements
The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a campaign....
2020 Outlook for AI in B2B Marketing
Discover the top trends in AI use cases for marketing. Join us on Thursday, January 9th, for this live...
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing...
Podcorn launches self-serve podcast advertising platform
The platform uses machine learning to connect advertisers to relevant...
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
AWS makes it easier to add machine learning prediction models to your martech tools, dashboards
No need to write complicated code to apply predictions to your CRM lead scoring models, for...
Episerver boosts dynamic content personalization with Idio acquisition
Idio builds on Episerver's predictive analytics capabilities for content delivery....