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Machine Learning & Artificial Intelligence

  • Latest

What Digital Asset Management is and why marketers should care

How enterprises are using DAMs in 2020 and why COVID is increasing...

Pamela Parker | Sep 25, 2020 at 4:10 pm ET

It’s time to think differently: Oracle CX Cloud

An update on Oracle's offering for marketers on the occasion of Cloud CX virtual...

Kim Davis | Aug 6, 2020 at 1:04 pm ET

What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers' most vexing...

Pamela Parker | Jul 10, 2020 at 12:33 pm ET

 

Google to shutter CallJoy, virtual agent for SMBs, on July 22

Call intelligence service was another Area 120...

Greg Sterling | Jun 24, 2020 at 3:22 pm ET

What’s Digital Asset Management and why are marketers adopting the technology?

The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital...

Pamela Parker | Jun 15, 2020 at 1:41 pm ET

Are you effectively monetizing, measuring and maximizing your inbound call volume?

Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls....

Marc Sirkin | Apr 16, 2020 at 11:00 am ET

COVID-19 crisis brings CDP vulnerabilities to the forefront

Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP...

Amy Gesenhues | Apr 13, 2020 at 3:16 pm ET

Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

With our new environment moving towards more digital distribution, e-commerce, scrutinized marketing spend and hiring freezes – what are the...

Digital Marketing Depot | Apr 3, 2020 at 1:05 pm ET

WPP wants to train 50K employees on AI. Here’s how they plan to do it.

CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...

Amy Gesenhues | Mar 20, 2020 at 1:37 pm ET

Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities

The e-commerce provider reported annual revenues of $1.57 billion and continues to invest in new...

Jennifer Cannon | Feb 13, 2020 at 1:25 pm ET

Salesforce buys Evergage CDP platform to boost real-time personalization capabilities

The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...

Amy Gesenhues | Feb 4, 2020 at 12:24 pm ET

Pinterest debuts AR feature that lets users try on lipstick before buying

Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL...

Taylor Peterson | Jan 28, 2020 at 9:00 am ET

With AI poised for growth, marketers need more clarity from vendors

Understanding the differences between the facets artificial intelligence will help you make better-informed martech...

Jennifer Cannon | Jan 27, 2020 at 12:54 pm ET

Is personalization working? Budgets are increasing, but martech challenges threaten future investments

Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...

Amy Gesenhues | Jan 21, 2020 at 12:40 pm ET

The 2020 Martech Career Study: Please tell us more about your work

We're conducting a survey to get more insight on the roles shaping our...

Amy Gesenhues | Jan 15, 2020 at 10:46 am ET

Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform

Salesforce Order Management aims to offer a single view of fulfillment and customer support experiences....

Amy Gesenhues | Jan 13, 2020 at 12:42 pm ET

IBM launches new predictive ad solution for campaign creative elements

The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a campaign....

Amy Gesenhues | Jan 7, 2020 at 7:00 am ET

2020 Outlook for AI in B2B Marketing

Discover the top trends in AI use cases for marketing. Join us on Thursday, January 9th, for this live...

Digital Marketing Depot | Jan 6, 2020 at 12:54 pm ET

Why are you making PPC budgets so difficult?

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....

Sponsored Content: Adzooma | Dec 18, 2019 at 7:30 am ET

Machine learning for next-best offers

The ability to make predictions based on past purchase data creates a world of possibilities for creative...

Sponsored Content: Comarch | Dec 11, 2019 at 7:30 am ET
  • Previous Articles »
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