Machine Learning & Artificial Intelligence
AdTheorent offers polling ad to target ad campaign based on results
After building a model based on attributes of those who answer polls in specific ways, AdTheorent's machine learning then directs ads at larger...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
SSP Smaato adds machine learning for directing inventory to DSPs
With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
What marketers are saying about Facebook’s new Portal video chat devices
Some marketers see opportunity -- even if they don't quite know what that is...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented...
Adobe’s new Virtual Analyst doesn’t need questions to provide answers
The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being...
Working with an AI vendor: How marketers can take the leap
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to...
IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance
Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team...
[24]7 launches ‘emotional intelligence’ for its virtual agent
In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human...
Why AI for PR may be different than AI for marketing
A PR exec sees an essential difference that will keep humans in the...
Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it
The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company...
The Trade Desk launches its ‘Next Wave’
The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that generates and launches...
Squadhelp adds AI to help invent successful brand names
With AI, the Chicago-based platform is adding visual search, performance tracking and name generation to its crowd-sourced naming...
Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors
The company announced a number of new initiatives to stop the spread of misinformation on the platform....
Hey, email marketers — Take a load off and embrace automation
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and...
Salesforce adds Interaction Studio, integration with Google Analytics 360
Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service...
The story of data, Part 5: Where are we going?
With AI and machine learning, algorithms and emerging tech, the sky -- beyond the cloud -- is the...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
