Machine Learning & Artificial Intelligence
IBM’s Watson Marketing spinoff launches with agile strategy
The company will focus on delivering marketing solutions that could compete with larger marketing cloud...
Shopify launches machine learning powered network for US merchants
Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for...
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for email....
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange....
Study of 5 million fast-food visits reveals customer segments, channel effectiveness
Location analytics were used to identify audiences, top competitors and measure the ROI of campaigns and channels....
New study from Pega shows consumers don’t trust artificial intelligence
The recently published report points to the lack of empathy exhibited by AI as driving force behind...
IBM brings AI-enabled chatbots to display ads with Watson Ads Builder
The software is designed for digital marketers to create and implement rising...
Twitter buys Fabula AI, machine learning start-up that can detect network manipulation
Twitter CTO Parag Agrawal said Fabula’s deep learning expertise will address many problems, but the initial focus will be on improving public...
Could machine learning solve attribution challenges?
This new attribution methodology uses machine learning, gives marketers visibility into full-funnel...
Beyond call tracking: Measuring sentiment for marketing success
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
Saira Nazir, head of digital marketing, discussed the company's digital transformation and using a CDP and chatbot to improve results at...
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
Lewnes discussed marketing technology trends and why robots will never replace...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
Amazon’s Project Zero launches to help brands fight counterfeiters
The program is being introduced on an invite-only basis, offering sellers both automated and manual...
The technical SEO hierarchy of needs
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based...
Adobe Target testing tool gets improved personalization capabilities, reports
The company is adding a new "weighted relevance" algorithm for recommendations, enhancing its Personalization Insights reports, and...
Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. ...
Marketers can now employ Watson in any cloud or location
IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own...