Machine Learning & Artificial Intelligence
Adobe’s new Virtual Analyst doesn’t need questions to provide answers
The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being...
Working with an AI vendor: How marketers can take the leap
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to...
IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance
Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team...
[24]7 launches ‘emotional intelligence’ for its virtual agent
In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human...
Why AI for PR may be different than AI for marketing
A PR exec sees an essential difference that will keep humans in the...
Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it
The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company...
The Trade Desk launches its ‘Next Wave’
The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that generates and launches...
Squadhelp adds AI to help invent successful brand names
With AI, the Chicago-based platform is adding visual search, performance tracking and name generation to its crowd-sourced naming...
Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors
The company announced a number of new initiatives to stop the spread of misinformation on the platform....
Hey, email marketers — Take a load off and embrace automation
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and...
Salesforce adds Interaction Studio, integration with Google Analytics 360
Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service...
The story of data, Part 5: Where are we going?
With AI and machine learning, algorithms and emerging tech, the sky -- beyond the cloud -- is the...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
The story of data, Part 4: Will it ever be truly secure?
Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from...
Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
Microsoft says that the Berkeley-based technology company has created a 'revolutionary' new approach to building...
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Influ2 launches what it calls the first person-based marketing B2B ad platform
The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B...
Using machine learning to get more value out of your Facebook campaigns
Contributor Laura Collins explains how to securely get the most out of Facebook's trove of user rich data and take advantage of its...
Bottos launches a marketplace for data to train AI models
The blockchain-based ecosystem will also support other AI-oriented...
How the acceleration of AI will drive digital transformation: Automation and personalization
Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing...
