Machine Learning & Artificial Intelligence
Could machine learning solve attribution challenges?
This new attribution methodology uses machine learning, gives marketers visibility into full-funnel...
Beyond call tracking: Measuring sentiment for marketing success
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
Saira Nazir, head of digital marketing, discussed the company's digital transformation and using a CDP and chatbot to improve results at...
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
Lewnes discussed marketing technology trends and why robots will never replace...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
Amazon’s Project Zero launches to help brands fight counterfeiters
The program is being introduced on an invite-only basis, offering sellers both automated and manual...
The technical SEO hierarchy of needs
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based...
Adobe Target testing tool gets improved personalization capabilities, reports
The company is adding a new "weighted relevance" algorithm for recommendations, enhancing its Personalization Insights reports, and...
Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. ...
Marketers can now employ Watson in any cloud or location
IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC....
InsideSales’ new study: AI is ‘becoming a way of life’ for sales
Nearly three-quarters of surveyed sales pros in the U.S. are now using some kind of AI at work, twice the rate of last year’s...
Riding the wave of AI: Is your marketing campaign as smart as it can be?
AI and machine learning are helping marketers in more ways than you can...
IBM points to Director of Marketing Data as ‘hottest new role’
With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data...
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common...
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
Teach yourself about machine learning and artificial intelligence
Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for...