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Marketing Automation

Marketing Automation

  • Latest

Making the most of small-screen content for big engagement impact

They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge...

Sponsored Content: Cloudinary | Sep 24, 2020 at 7:30 am ET

Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall...

Kathy Bushman | Sep 18, 2020 at 2:39 pm ET

Upleveling your digital asset management strategy for the modern workforce

The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are. ...

Sponsored Content: Cloudinary | Jul 16, 2020 at 7:30 am ET

 

Google to shutter CallJoy, virtual agent for SMBs, on July 22

Call intelligence service was another Area 120...

Greg Sterling | Jun 24, 2020 at 3:22 pm ET

The benefits of B2B marketing automation platforms: What you need to know

Thinking about adopting a B2B Marketing Automation Platform? Here's what you can expect to...

Pamela Parker | Apr 15, 2020 at 4:00 pm ET

What should you expect from a B2B Marketing Automation Platform?

If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor...

Pamela Parker | Apr 9, 2020 at 5:50 pm ET

What are the differences between B2B marketing automation platforms?

Here's what you should look for when making comparisons between marketing automation...

Pamela Parker | Mar 30, 2020 at 3:35 pm ET

What a developer community can tell you about martech

A robust ecosystem surrounding a software platform speaks volumes about its flexibility and...

Pamela Parker | Mar 24, 2020 at 5:13 pm ET

Burning Questions Live Virtual Panel: Demand Gen & RevTech

Don't forget to register for this one-of-a-kind webinar on March 19th! Submit your demand gen questions and get answers from the expert B2B...

Digital Marketing Depot | Mar 16, 2020 at 1:00 pm ET

Is personalization, ID resolution worth risking customer trust?

As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target users....

Amy Gesenhues | Feb 27, 2020 at 2:25 pm ET

The benefits of using marketing automation

Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign...

Digital Marketing Depot | Feb 26, 2020 at 5:11 pm ET

Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities

The e-commerce provider reported annual revenues of $1.57 billion and continues to invest in new...

Jennifer Cannon | Feb 13, 2020 at 1:25 pm ET

LinkedIn Sales Navigator adds features to streamline workflows

Faster lead imports to Salesforce, new alert notifications and search features are among the updates....

Amy Gesenhues | Feb 12, 2020 at 10:51 am ET

Is it time marketers take more ownership over their identity resolution platforms?

Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID...

Amy Gesenhues | Feb 6, 2020 at 11:21 am ET

Choosing a marketing automation platform

Who are the major vendors? What should I be looking for? What are the...

Digital Marketing Depot | Jan 29, 2020 at 2:03 pm ET

Compare 14 top marketing automation platforms

Which marketing automation platform is right for your...

Digital Marketing Depot | Dec 19, 2019 at 3:00 pm ET

Why are you making PPC budgets so difficult?

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....

Sponsored Content: Adzooma | Dec 18, 2019 at 7:30 am ET

Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns

The CDP's integration spans Google Marketing Platform's entire suite of tools....

Amy Gesenhues | Dec 13, 2019 at 11:39 am ET

Machine learning for next-best offers

The ability to make predictions based on past purchase data creates a world of possibilities for creative...

Sponsored Content: Comarch | Dec 11, 2019 at 7:30 am ET

How to create PPC reports people will actually read

Stop wasting hours of your week building reports that don’t even get...

Sponsored Content: Adzooma | Dec 10, 2019 at 7:30 am ET
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