Marketing Automation
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Resulticks’ marketing platform now offers a new channel: Voice agent
The Singapore-based company says this is the first voice agent integrated with a full customer life...
How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit
Laurie Klausner will be a panelist for the MarTech Boston session, "Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing...
Zeta follows Boomtrain acquisition with AppNexus integration
The new alliance will result in AppNexus’ ad management platform becoming a ‘native application’ in...
LEGO logic rocks marketing automation
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way...
Customer data platform Segment adds Looker Source to define audiences from multiple tools
Essentially, says the Segment CEO, the data switchboard is growing “a brain...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with...
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content...
Blueshift’s AI helps platform focus on individuals and continuous journeys
The personalization platform is employing its AI to better respond to specific customers and would-be...
Reducing chaos and stress in email marketing
While email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you...
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...
AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week,...
Oracle adds chatbots, smarter recommendation engine to its Clouds
The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party...
How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...
Sprinklr, the former social platform, emerges this week as a customer experience cloud
The company is launching an expanded version of its Experience Cloud, oriented around social but encompassing multiple...
What’s really holding back your messaging program?
It's not the technology that's keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the...
Hootsuite’s recent buying spree may only be a warm-up
It’s not difficult to envision social media management platforms as the core applications for the next gen of...
The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that...
Marketing automation struggles to reach its full potential
Marketers are rushing to adopt marketing automation platforms, but many are unable to implement it effectively. Columnist Mary Wallace explores...
The new marketing mindset
Columnist Justin Dunham believes that it's crucial for marketers to understand and work with digital marketing technology -- and that means that...
What is demand generation marketing?
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline...
