Marketing Automation
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. ...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
DoubleVerify identified an Ads.txt exploit that could have cost advertisers...
Why ARF thinks marketers should reconsider their personalization strategy
'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC....
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying...
Riding the wave of AI: Is your marketing campaign as smart as it can be?
AI and machine learning are helping marketers in more ways than you can...
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing...
What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...
How are marketers using IoT in 2019?
Tell us your IoT plans in our short poll; we'll share the answers in a future...
RE/MAX rolls out new DIY video capability for agents
The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at...
The coming battle between ABM and marketing automation tools
Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean for...
All the ABM metrics to measure for your quarterly reporting
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to...
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Entry is free and open through March 15,...
Bing releases Clarity, an open-source UX analytics tool
The open source tool lets webmasters 'replay' users' interactions such as mouse movements, touch gestures and click...
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Is your DevOps team allergic to marketing?
Communicating with developers in a smart and impactful way to gain their loyalty is critical for digital...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...