Marketing Automation
What are the differences between B2B marketing automation platforms?
Here's what you should look for when making comparisons between marketing automation...
What a developer community can tell you about martech
A robust ecosystem surrounding a software platform speaks volumes about its flexibility and...
Burning Questions Live Virtual Panel: Demand Gen & RevTech
Don't forget to register for this one-of-a-kind webinar on March 19th! Submit your demand gen questions and get answers from the expert B2B...
Is personalization, ID resolution worth risking customer trust?
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target users....
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign...
Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities
The e-commerce provider reported annual revenues of $1.57 billion and continues to invest in new...
LinkedIn Sales Navigator adds features to streamline workflows
Faster lead imports to Salesforce, new alert notifications and search features are among the updates....
Is it time marketers take more ownership over their identity resolution platforms?
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID...
Choosing a marketing automation platform
Who are the major vendors? What should I be looking for? What are the...
Compare 14 top marketing automation platforms
Which marketing automation platform is right for your...
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of tools....
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
Want to be a CX leader? Embrace more listening channels, collect and share customer feedback
CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for...
Sprinklr rolls out monster-size list of updates with Microsoft Dynamics 365, Trustpilot integrations
The company said its 2019 Fall product release includes more than 400 new features....
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Episerver boosts dynamic content personalization with Idio acquisition
Idio builds on Episerver's predictive analytics capabilities for content delivery....
Saleforce 360 Truth designed to deliver a connected, continuous customer experience
The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance solutions....