Marketing Automation
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no...
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be...
Compare 14 top marketing automation platforms
Which marketing automation platform is right for your...
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been...
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you....
GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads
The company is expanding the platform well beyond email....
Marketing to the managed inbox: Why digital marketers need to own deliverability
Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing....
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to...
Beyond call tracking: Measuring sentiment for marketing success
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of...
Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
How the New York Times applied marketing technology to triple subscriptions
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and...
How to wed multiple martech stacks when companies merge
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...
It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
Saira Nazir, head of digital marketing, discussed the company's digital transformation and using a CDP and chatbot to improve results at...
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
Lewnes discussed marketing technology trends and why robots will never replace...
Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users
Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
Embracing automation and maximizing SEO performance
Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter...
Integrate lead generation solution now works with Facebook Lead Ads campaigns
The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last...