Marketing Tools
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports
The company said an outage this week prevented a small percentage of Pixel events from being logged correctly....
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen has also acquired a minor stake in...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
Snapchat adds DoubleVerify as brand safety, viewability measurement partner
DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad...
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by Photoshop....
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...
Does your company really need a CDP?
Check out our marketer's guide to CDPs and ask yourself these 9 important questions....
Report: There’s almost no correlation between online and offline consumer conversations
Brands can’t rely on “social media listening” as a proxy for broader consumer sentiment...
Why marketers should embrace data privacy, not view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to...
Facebook launches tool to test, preview Playable Ads
The Playable Ads Preview tool lets developers check an ad's call-to-action implementation before uploading it to...
Want to improve your marketing operations? Make everyone on the team a coach
Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach...
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for SMBs....
Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional...
LinkedIn Sales Navigator will now surface more content for sales teams to share
LinkedIn is integrating Elevate, its content-sharing app, into Sales...
LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners
Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr now have integration capabilities with LinkedIn's Audience Engagement API....
WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Automattic CEO Matt Mullenweg said the acquisition is the largest deal ever made by his company -- both in price and head count....
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements,...