Marketing Tools
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their...
Instagram to begin removing “Like” counts for U.S. users as early as this week
The change could shake up influencer marketing and the ways brands measure...
How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product...
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless APIs....
Sprinklr adds live chat component to its marketing platform
The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live agents....
Personalization gains wide adoption, but marketers can do better [Report]
While the right tools may be in place, marketers' use of individual data sources for personalization is...
Seismic buys Percolate, expands content planning tools
Seismic users will now have access to Percolate's content marketing orchestration and planning tools....
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before...
TikTok’s new SDK enables video uploads from other apps, services
Users can simply "Share to TikTok" from the editing panel of their favorite apps that adopt the...
Facebook rolls out new corporate logo that will appear with all of its brands
The corporate logo will display on Facebook-owned services and platforms....
Wrike joins Adobe partner program Marketo Launchpoint
Project management platform Wrike has joined Marketo’s LaunchPoint, an Adobe partner program. The partnership is expected to improve...
Social Shorts: Twitter bans political ads, Facebook’s Preventive Health tool, new CMO at Tommy Hilfiger
The social media marketing week in review: A round up of news and announcements you may have...
Neura converts mobile-location data into time and consumer attention
The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights....
Brands on Facebook Messenger get three new features to better connect with customers
Businesses will be able to add "icebreakers" – commonly asked questions – to their profile via the API to help jump start conversations with...
TapClicks acquires client reporting platform Megalytic
Megalytic's reporting solutions will have access to hundreds of data connectors in the TapClicks...
SparkPost acquires eDataSource, adding inbox insights to its email platform
The combined solutions seek to provide marketers with better inbox placement insights along email metrics...
Squarespace gets into social content creation with Unfold acquisition
Marketers can create Stories for social platforms from the app....
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity...
MessageGears rolls out AMP for Email support
AMP can enable interactive, dynamic content in Gmail...
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve...