Marketing Tools
Pinterest taps market research firm IRI to measure offline sales lift
The deal has taken two years to implement but should be significant for CPG advertisers on the platform....
Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users
The social media marketing week in review: A round up of news and announcements you may have...
LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways
New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting...
The 2020 Martech Career Study: Please tell us more about your work
We're conducting a survey to get more insight on the roles shaping our...
Brightcove launches all-in-one video campaign app
Brightcove Campaign integrates with a number of marketing automation platforms....
The evolution of the marketing technologist: How martech roles have changed during the last 5 years
In 2014, MarTech Conference Chair Scott Brinker defined the primary marketing technologist roles. Today we're looking at how those roles -- and...
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...
LinkedIn user rate to grow faster than expected through 2023
U.S. monthly users will top 62 million in 2020, eMarketer estimates....
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
Salesforce Order Management aims to offer a single view of fulfillment and customer support experiences....
Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content
The social media marketing week in review: A round up of news and announcements you may have...
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020....
Group Nine launches ‘Sparkle Ads’ test for e-commerce brands on the Sparkle platform
The ads will appear on POPSUGAR with plans to extend across the companies other media brands....
DoubleVerify launches real-time, predictive ad effectiveness solution
The solution analyzes a mix of ad exposure and engagement data to gauge expected ad performance....
Scaled Agile releases SAFe 5.0 to address technical, agility gaps within enterprise infrastructures
The latest iteration provides guidance on how best to extend the "Lean-Agile mindset" in various business areas, including IT operations and...
Twitter launches Promoted Trend Spotlight – a new takeover ad unit in the Expore tab
The ad shows at the top of the Explore tab for the first two visits per user, per...
IBM launches new predictive ad solution for campaign creative elements
The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a campaign....
The major deals and integrations that shaped technology for marketers in 2019
The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone....
Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship
The social media marketing week in review: A round up of news and announcements you may have...
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...
Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety
The integration allows advertisers to avoid bidding when specific keywords appear in a URL....