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When martech isn’t martech

If a tool is used by marketers, does that make it part of the martecfh stack? Where do we draw the...

Kim Davis | Jan 26, 2021 at 1:41 pm ET

CabinetM launches LibraryM, a martech resource

The martech management platform adds an information and research...

Kim Davis | Dec 9, 2020 at 10:01 am ET

Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta

The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user...

George Nguyen | Oct 28, 2020 at 3:42 pm ET

 

Next on MarTech Live: Experts Discuss the Various Roles of Marketing Operations

Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the...

Kathy Bushman | Oct 22, 2020 at 9:46 am ET

What Digital Asset Management is and why marketers should care

How enterprises are using DAMs in 2020 and why COVID is increasing...

Pamela Parker | Sep 25, 2020 at 4:10 pm ET

Making the most of small-screen content for big engagement impact

They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge...

Sponsored Content: Cloudinary | Sep 24, 2020 at 7:30 am ET

8 major Google ranking factors — SEO guide

Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...

Sponsored Content: SEO PowerSuite | Sep 15, 2020 at 7:30 am ET

LinkedIn lets Page owners view, sort, learn more about their followers

Pages also now have an 'Events' tab for to feature their (virtual)...

Ginny Marvin | Sep 2, 2020 at 9:31 am ET

The need to take a fresh look at consumer data

COVID really means rethinking customer data and journeys from the basics...

Rodric Bradford | Sep 1, 2020 at 2:15 pm ET

Marketers expect slight cut to martech budgets, but new platforms still the focus

Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey...

Rodric Bradford | Aug 27, 2020 at 1:13 pm ET

The 5 critical elements for local marketing success

Where should multi-location local business focus their energies and how should they deploy tools to...

Pamela Parker | Aug 14, 2020 at 2:19 pm ET

How connected TV measurement proves its performance marketing potential

Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides...

Sponsored Content: SteelHouse | Aug 10, 2020 at 7:30 am ET

It’s time to think differently: Oracle CX Cloud

An update on Oracle's offering for marketers on the occasion of Cloud CX virtual...

Kim Davis | Aug 6, 2020 at 1:04 pm ET

Upleveling your digital asset management strategy for the modern workforce

The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are. ...

Sponsored Content: Cloudinary | Jul 16, 2020 at 7:30 am ET

What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers' most vexing...

Pamela Parker | Jul 10, 2020 at 12:33 pm ET

How technology is changing what it means to be an effective marketer

Tools and tech to help improve analysis, decision making, and strategic...

Ginny Marvin | Jul 10, 2020 at 10:55 am ET

Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...

Ginny Marvin | Jul 2, 2020 at 10:22 am ET

Top 5 free backlink checkers you should be using

Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid...

Sponsored Content: SEO PowerSuite | Jun 30, 2020 at 7:30 am ET

Microsoft launches a free Search and Social campaign management platform for SMBs

Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and...

Ginny Marvin | Jun 29, 2020 at 9:05 am ET

Google to shutter CallJoy, virtual agent for SMBs, on July 22

Call intelligence service was another Area 120...

Greg Sterling | Jun 24, 2020 at 3:22 pm ET
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