Marketing Tools
What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...
How are marketers using IoT in 2019?
Tell us your IoT plans in our short poll; we'll share the answers in a future...
RE/MAX rolls out new DIY video capability for agents
The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at...
What is attribution modeling?
Everything you need to know about attribution, including its benefits and...
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
The third-party integrations are aimed at eliminating invalid traffic on the mobile app...
3 things sales leaders should know about ABM measurement
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...
Cision buys Falcon.io, adding social management features to its earned media stack
The company can now offer a full social media listening and management suite, along with its PR...
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads....
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Entry is free and open through March 15,...
Bing releases Clarity, an open-source UX analytics tool
The open source tool lets webmasters 'replay' users' interactions such as mouse movements, touch gestures and click...
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
The OM SDK has achieved adoption by 17...
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend
What marketers can learn from the downsides of a record-breaking holiday sales...
WordPress to release 5.0, with its Gutenberg editor, this week
But many website owners and managers are not thrilled with this release coming so soon, especially with the holidays now in full...
AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard
Customers will have full-funnel visibility into how their search and social campaigns are driving sales...
Bombora now shows clients online content interests that led to a purchase
The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are...
Feds take down international hacker ring that cost advertisers millions
What you should know about the dismantling of the 3ve and Methbot botnets....
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for...
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The partnership offers marketers more than 1,100 audience segments for ad-targeting...