Marketing Tools
WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’
With the industry still reeling from brand safety concerns last year, WFA's Global Media Charter spells out eight principles it wants...
LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove...
Outbrain adds IAS integration to contextually shield for brand safety
The new partnership allows Outbrain to go beyond its previous keyword-only blocking of objectionable pages, with a contextual blocking that...
Dialpad buys TalkIQ and adds AI to UberConference and other services
The new features include Smart Notes, which immediately summarize a call and generate a list of action...
Questions remain about GDPR enforcement in the US as the compliance deadline inches closer
The European law provides for regulatory oversight for its member states, but it's unclear about who will enforce it outside the...
The story of data, Part 2: Where are we now?
Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of...
Influ2 launches what it calls the first person-based marketing B2B ad platform
The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B...
First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption
The annual marketing spend for these platforms will more than double by 2023, the report...
Lithium will ‘sunset’ its Klout service on the day GDPR launches
Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be...
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Marketers say that this move is part of a larger trend by companies like Google to control measurement and attribution...
Fuel Cycle expands its audience research platform with launch of exchange for third-party tools
Described as the first of its kind, the Exchange integrates analytical and other third-party tools within the...
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
The move gives marketers the ability to track the buyer journey across all activation...
Sprinklr adds AI to its customer experience platform
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer...
Twitter updates TOS and privacy policy to comply with GDPR
The social media company joins other large companies updating their policies to comply with the sweeping EU...
WFA to brands: Go beyond GDPR for online data transparency
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data...
Adobe gets more serious about voice interaction with purchase of Sayspring
The one-year-old startup offers a tool that non-technical users can use to create voice-based...
Senators introduce privacy ‘bill of rights’ to protect consumer data
The CONSENT Act would require edge providers to comply with FTC-regulated data protection...
Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior....
More companies announce GDPR compliance efforts as the deadline for enforcement looms
Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and...
Here’s why 6sense bought ZenIQ
Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other...
