Marketing Tools: Analytics
The story of data, Part 4: Will it ever be truly secure?
Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from...
Google to join IAB Europe’s Transparency and Consent Framework
But questions and concerns about Google's GDPR-compliance plans and guidance to publishers remain as the company prepares for a meeting with...
Oracle-owned Grapeshot launches a contextual targeting solution for video ads
Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad...
The story of data, Part 3: Who owns it?
Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it's...
Data controllers and data processors: The difference and why it matters in GDPR
As the May 25 deadline for compliance with the European legislation looms, it's increasingly important to understand the difference between the...
Dialpad buys TalkIQ and adds AI to UberConference and other services
The new features include Smart Notes, which immediately summarize a call and generate a list of action...
Questions remain about GDPR enforcement in the US as the compliance deadline inches closer
The European law provides for regulatory oversight for its member states, but it's unclear about who will enforce it outside the...
The story of data, Part 2: Where are we now?
Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of...
Influ2 launches what it calls the first person-based marketing B2B ad platform
The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B...
Fuel Cycle expands its audience research platform with launch of exchange for third-party tools
Described as the first of its kind, the Exchange integrates analytical and other third-party tools within the...
Twitter updates TOS and privacy policy to comply with GDPR
The social media company joins other large companies updating their policies to comply with the sweeping EU...
WFA to brands: Go beyond GDPR for online data transparency
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data...
Senators introduce privacy ‘bill of rights’ to protect consumer data
The CONSENT Act would require edge providers to comply with FTC-regulated data protection...
More companies announce GDPR compliance efforts as the deadline for enforcement looms
Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and...
Here’s why 6sense bought ZenIQ
Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other...
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
YouTube will also limit support for third-party pixel tracking, according to a...
Already doing SEO? Add these two things to optimize for voice search
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the...
Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent
Twenty-three consumer watchdog groups say Google is not making any effort to comply with...
Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more
The company also plans to roll out tools that let users see who is advertising on a Page and search through all the political ads running on the...
9 steps you can take now to get prepared for GDPR
There are still things you can do before the May 25 deadline to be more prepared for the European...
