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Marketing Tools: Analytics

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  • Latest

Autopilot debuts real-time collaborative customer journey map

The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign...

Barry Levine | Oct 16, 2018 at 6:40 pm ET

Semcasting unveils ‘first self-serve deterministic attribution platform’

Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional...

Barry Levine | Oct 15, 2018 at 6:07 pm ET

Ad groups unveil a new Data Transparency Label

Visually resembling an ‘ingredients label’ found on food packages, it will provide quality and source info for providers of audience segment...

Barry Levine | Oct 4, 2018 at 7:00 pm ET

Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing

Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy...

Robin Kurzer | Sep 25, 2018 at 6:08 pm ET

Adobe’s new Virtual Analyst doesn’t need questions to provide answers

The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being...

Barry Levine | Sep 24, 2018 at 4:55 pm ET

Segment adds quality tracking for incoming data to its resume

The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data...

Barry Levine | Sep 20, 2018 at 5:19 pm ET

Google Data Studio comes out of beta

The company continues to develop new features for the reporting...

Ginny Marvin | Sep 20, 2018 at 4:01 pm ET

SurveyMonkey files to go public

Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user...

Barry Levine | Sep 4, 2018 at 4:12 pm ET

New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

The companies want pro-business federal rules that will override stringent state privacy laws like California's recently passed...

Robin Kurzer | Aug 28, 2018 at 3:24 pm ET

Nielsen links up with J.D. Power to create a new Auto Cloud

The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and...

Barry Levine | Aug 20, 2018 at 11:28 am ET

The United States finally starts to talk about data privacy legislation

Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to...

Robin Kurzer | Aug 13, 2018 at 10:11 am ET

Bridg announces ‘first CDP’ for brick-and-mortar retailers

Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed...

Barry Levine | Aug 8, 2018 at 10:59 am ET

Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI

The new integration brings the technology giant’s voice agents and real-time agent support to a major contact center...

Barry Levine | Aug 2, 2018 at 11:21 am ET

Facebook updates video ad metrics

Advertisers will soon be able to use Moat's measurement platform to verify Facebook's new Video Play...

Amy Gesenhues | Jul 31, 2018 at 1:27 pm ET

OneTrust releases first free assessment tool for the new California privacy law

The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance...

Barry Levine | Jul 17, 2018 at 12:05 pm ET

Report: Most consumers think companies aren’t doing enough to protect their data

A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security...

Robin Kurzer | Jul 10, 2018 at 9:15 am ET

Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper...

Robin Kurzer | Jul 6, 2018 at 11:13 am ET

Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe

The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at...

Robin Kurzer | Jul 3, 2018 at 12:56 pm ET

New Forrester report: ‘Speech analytics has found its voice with AI’

The firm’s first evaluative report on this space rates vendors who leverage AI to turn phone calls into action items, voice-of-customer...

Barry Levine | Jul 2, 2018 at 12:28 pm ET

Now that GDPR is here, what do US companies do if they have a breach?

Though enforcement is unclear and state laws vary wildly, companies in the US should report GDPR breaches to their local DPA with 72 hours....

Robin Kurzer | Jun 29, 2018 at 9:07 am ET
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