Marketing Tools: Analytics
Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally
The news comes despite a January announcement of a global privacy center. The beleagured CEO says the social network "wanted to extend privacy...
Decibel launches a Score for digital experience
The new platform tracks behavior and ‘states of mind’ to arrive at a number from 1 to 10, as a new kind of experiential...
ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing...
Springbot opens a customer data co-op for retail SMBs
The new Exchange enables lookalike matching, followed by a drip email campaign for...
Thinfilm provides first NFC-for-engagement data to Adobe Analytics
The NFC tags, placed on products, can help deliver product info to smartphone-bearing...
SEO Ranking factors panel: SMX West session recap
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX...
Barometric unveils its attribution service for snail mail
The measurement service matches street addresses to devices and monitors those devices’ online activity after the...
Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down
The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online...
DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool
The new platform provides a way to show stakeholders and C-level execs data in an immersive...
Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data
Employing the platform’s AI, the new feature lets marketers quickly analyze new data sets outside the overall campaign...
SRAX readies its BIG platform so users can make money from their data
The new service offers data management, transparency and sales and attempts to make users beneficiaries of their own...
TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
Now, the service can track the digital impact of broadcast TV ads across devices and report back demographics to the...
Bedrock Data unveils software to help SMBs unify customer data
The new Fusion software is designed to automatically resolve data from multiple sources, creating blended customer data that is ready for...
Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display
Marketers can evaluate messaging performance across channels in one...
New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)
It’s a long name for tools that act as data switchboards, with different added...
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For...
IAB data report: More investment, more confidence, more interest in AI and blockchain
The third annual study finds that marketers feel more able to retrieve value from data-powered...
RIP A/B Testing
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...
Facebook to begin counting viewable-only impressions for Pages’ organic reach next week
Facebook originally said it would switch to only counting viewable impressions in November 2016, but the new system took longer than expected to...
