Marketing Tools: Analytics
Autopilot debuts real-time collaborative customer journey map
The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign...
Semcasting unveils ‘first self-serve deterministic attribution platform’
Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional...
Ad groups unveil a new Data Transparency Label
Visually resembling an ‘ingredients label’ found on food packages, it will provide quality and source info for providers of audience segment...
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy...
Adobe’s new Virtual Analyst doesn’t need questions to provide answers
The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being...
Segment adds quality tracking for incoming data to its resume
The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data...
Google Data Studio comes out of beta
The company continues to develop new features for the reporting...
SurveyMonkey files to go public
Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user...
New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws
The companies want pro-business federal rules that will override stringent state privacy laws like California's recently passed...
Nielsen links up with J.D. Power to create a new Auto Cloud
The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and...
The United States finally starts to talk about data privacy legislation
Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to...
Bridg announces ‘first CDP’ for brick-and-mortar retailers
Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed...
Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI
The new integration brings the technology giant’s voice agents and real-time agent support to a major contact center...
Facebook updates video ad metrics
Advertisers will soon be able to use Moat's measurement platform to verify Facebook's new Video Play...
OneTrust releases first free assessment tool for the new California privacy law
The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance...
Report: Most consumers think companies aren’t doing enough to protect their data
A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security...
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust
Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper...
Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe
The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at...
New Forrester report: ‘Speech analytics has found its voice with AI’
The firm’s first evaluative report on this space rates vendors who leverage AI to turn phone calls into action items, voice-of-customer...
Now that GDPR is here, what do US companies do if they have a breach?
Though enforcement is unclear and state laws vary wildly, companies in the US should report GDPR breaches to their local DPA with 72 hours....