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Marketing Tools: General

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CabinetM launches LibraryM, a martech resource

The martech management platform adds an information and research...

Kim Davis | Dec 9, 2020 at 10:01 am ET
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As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

"Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening," says Jeto CEO Alexandre...

Amy Gesenhues | Apr 17, 2020 at 9:26 am ET
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Marketing teams are finding out what their martech can do right now

TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is...

Amy Gesenhues | Apr 10, 2020 at 11:13 am ET

 

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9 of the best SEO tools you can try for free

Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...

Sponsored Content: SEO PowerSuite | Mar 24, 2020 at 7:30 am ET
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MarTech Minute: Free Airtable Pro for humanitarian causes, Salesforce sunsets 3 features

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 18, 2020 at 12:00 pm ET
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Criteo pivot hints at ad tech’s future in a regulated, cookie-free world

The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...

Amy Gesenhues | Mar 17, 2020 at 11:17 am ET
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Martech Minute: Thunderhead’s ThunderBay, Piano’s new DMP, Zoom helps China

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 3, 2020 at 12:00 pm ET
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BlueVenn adds native email component to its CDP platform

The customer data platform is now rolling out "built in" email marketing capabilities....

Amy Gesenhues | Feb 24, 2020 at 11:30 am ET
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Marketers are spending more on data management platforms than operational tech

Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management...

Amy Gesenhues | Feb 19, 2020 at 8:00 am ET
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Marketers struggle to stay ahead of technology advancements

Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO...

Amy Gesenhues | Feb 14, 2020 at 3:26 pm ET
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Is it time marketers take more ownership over their identity resolution platforms?

Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID...

Amy Gesenhues | Feb 6, 2020 at 11:21 am ET
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Salesforce buys Evergage CDP platform to boost real-time personalization capabilities

The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...

Amy Gesenhues | Feb 4, 2020 at 12:24 pm ET
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What is Kubernetes? An explainer for marketers

As businesses look to rebuild their technology infrastructure, many are adopting Kubernetes platforms, a move that has implications for...

Amy Gesenhues | Jan 29, 2020 at 8:37 am ET
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Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform

Salesforce Order Management aims to offer a single view of fulfillment and customer support experiences....

Amy Gesenhues | Jan 13, 2020 at 12:42 pm ET
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The major deals and integrations that shaped technology for marketers in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone....

Amy Gesenhues | Dec 31, 2019 at 9:43 am ET
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Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety

The integration allows advertisers to avoid bidding when specific keywords appear in a URL....

Amy Gesenhues | Dec 18, 2019 at 2:20 pm ET
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73% of marketers plan to increase ABM budgets in 2020

Sixty-four percent plan to increase ABM staff next year, study...

Amy Gesenhues | Dec 11, 2019 at 1:48 pm ET
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CabinetM shows your martech integrations in Stack Map visualization update

The martech management tool is available to CabinetM's Professional and Enterprise subscription users....

Amy Gesenhues | Dec 4, 2019 at 2:08 pm ET
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Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

From steep discounts on popular SaaS tools to special offers on professional courses, we've rounded up a few Black Friday and Cyber Monday deals...

Jennifer Cannon | Nov 26, 2019 at 2:00 pm ET
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Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority

Just 9% of DCX executives have rolled out personalization tools in their...

Amy Gesenhues | Nov 15, 2019 at 2:08 pm ET
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