Marketing Tools: General
Outbrain adds IAS integration to contextually shield for brand safety
The new partnership allows Outbrain to go beyond its previous keyword-only blocking of objectionable pages, with a contextual blocking that...
First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption
The annual marketing spend for these platforms will more than double by 2023, the report...
Lithium will ‘sunset’ its Klout service on the day GDPR launches
Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be...
Sprinklr adds AI to its customer experience platform
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer...
Adobe gets more serious about voice interaction with purchase of Sayspring
The one-year-old startup offers a tool that non-technical users can use to create voice-based...
Already doing SEO? Add these two things to optimize for voice search
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the...
Decibel launches a Score for digital experience
The new platform tracks behavior and ‘states of mind’ to arrive at a number from 1 to 10, as a new kind of experiential...
Adobe rains down announcements for its Experience Cloud
At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI...
Everything old is new again: How some traditional brands have used martech to support growth
The key to a successful transformation proves to be a focus on core...
Helpshift unveils AI designed for customer service
Its new SensAI is designed for messaging-based customer...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to...
ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing...
Aprimo adds collaborative idea creation to its suite of marketing planning tools
The platform now includes collaborative conceptualization, as well as workflow management, budgeting, asset creation and other pre-implemenation...
SAP-owned Gigya offers a new GDPR-friendly consent tool
But that and two other identity/profile tools only apply to known...
The IVEP Association is readying an ambitious new smart video platform for web and TV
Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer...
New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)
It’s a long name for tools that act as data switchboards, with different added...
IAB data report: More investment, more confidence, more interest in AI and blockchain
The third annual study finds that marketers feel more able to retrieve value from data-powered...
Phy’s new platform generates dynamic landing content from standard QR codes
Moving on from the Physical Web, the Nashville-based company is trying to make QR codes into a more flexible marketing...
Gartner releases its first Magic Quadrant Report on Digital Experience Platforms
The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a centerpiece set of tools for how brands interact with customers...
Bond now offers self-service handwritten notes with variables
Previously, the automated handwritten note service only allowed the personalization of each note for managed enterprise...
