Marketing Tools: General
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Lytics becomes first customer data platform to add campaign coordination
With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lytics’s customer...
RevJet launches a ‘creative operating system’ with point solutions as installable apps
The company says that the browser-based Orora and its AppXchange, for desktop and mobile, are the first of their kind for creative use...
Janrain launches centralized data access control
The new Advanced Policy Manager provides what the company calls 'the first standardization of access control across sites and...
Thunder boosts personalization and performance following Adacus acquisition
The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual...
Resulticks’ marketing platform now offers a new channel: Voice agent
The Singapore-based company says this is the first voice agent integrated with a full customer life...
Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health
Take that, short-form...
MarTech Today Research: A marketer’s guide to personalization tools
The new report focuses on 18 selected tools that segment, test and deliver content, emails and recommendations to individuals or customer...
Spotify’s VP of Growth: CRM is much more than off-the-shelf software
For Mayur Gupta, everything a digitally based brand does revolves around understanding what the customer needs, and...
Narrativ marries affiliate links with real-time auctions
Now generally available, its platform puts in-content links out for programmatic bid, allowing retailers to outbid Amazon for a given...
WorkSpan launches a platform for joint marketing campaigns
The company says this is the first to allow management of multiple campaigns between an unlimited number of...
Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
New York City-based blockchain ad tech firm MadHive thinks...
Dun & Bradstreet is testing blockchain as a way to securely distribute its content
The venerable commercial data firm is engaged in several projects with this potentially revolutionary tech, because its financial customers...
Forrester report: Automation is taking over customer interaction
Agents, bots, intelligent self-service and hardware robots are coming for your...
Adobe updates Target with Sensei-powered enhancements
The new features utilize the recently-added AI layer to boost intelligence across the company’s A/B testing...
When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew
"Good samaritan was the only motivation," tweeted applications engineer Travis Prebble. "I didn't buy the domain, just paid...
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content...
WeLens introduces software to manage group screenings of 360-degree video VR
Originally targeted at individual experiences, 360-degree video is now being shown to audiences in showrooms, trade shows and other...
SugarCRM launches first product to help provide a ‘full view of customer’
Called Hint, it automatically finds additional data for CRM contacts and is the initial offering in a new Relationship Intelligence...
LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent
Watson’s sophisticated bot can complete user inquiries up to half of the time, without having to hand off to a live...
Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability...
