Marketing Tools: General
Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields...
Optimizely lets marketers create ideas and access experiment data through new Slack integration
The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily...
Is your DevOps team allergic to marketing?
Communicating with developers in a smart and impactful way to gain their loyalty is critical for digital...
Adobe makes its venerable PDF more collaborative
Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review...
Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads
This is the first time the audio platform has offered anything beyond standard :15 and :30 audio...
Blippar launches indoor visual positioning system to anchor AR
Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate...
CDPs: Why now?
Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of...
Marketing analytics platform CaliberMind launches ABM Converter
The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time...
Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI
The new integration brings the technology giant’s voice agents and real-time agent support to a major contact center...
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value...
New report: Consent management platforms are purchased less often than other privacy tools
According to TrustArc and the IAPP, that may be because consent management has too many 'cooks in the...
Gartner releases first Magic Quadrant on mobile marketing platforms
Mobile-only platforms take most of the top places, above Salesforce and...
Vivoom turns user-generated content into user-created ads
The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s...
Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it
The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company...
Why MediaMath ‘unjoined’ the Ad ID Consortium
And instead joined the IAB Tech Lab’s DigiTrust, now allied with the...
IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for...
Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations
This the sixth in a string of acquisitions the company says will enhance the reader...
IAB Tech Lab releases a Data Transparency Framework
The proposed standards would establish a kind of ‘ingredients label’ for data...
Outbrain adds IAS integration to contextually shield for brand safety
The new partnership allows Outbrain to go beyond its previous keyword-only blocking of objectionable pages, with a contextual blocking that...
First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption
The annual marketing spend for these platforms will more than double by 2023, the report...