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Marketing Tools: Social Media

  • Latest

Microsoft launches a free Search and Social campaign management platform for SMBs

Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and...

Ginny Marvin | Jun 29, 2020 at 9:05 am ET

Pro Tip: Here’s how you need to work with Influencers on TikTok

Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to...

Evan Horowitz | Jun 2, 2020 at 1:42 pm ET

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

"Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening," says Jeto CEO Alexandre...

Amy Gesenhues | Apr 17, 2020 at 9:26 am ET

 

Marketing teams are finding out what their martech can do right now

TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is...

Amy Gesenhues | Apr 10, 2020 at 11:13 am ET

Social martech platforms pivot quickly facing COVID-19 crisis

Opendorse, a social publishing platform aimed at sports marketing teams, has expanded its offering to all businesses, while other social...

Amy Gesenhues | Apr 9, 2020 at 10:05 am ET

Social shorts: YouTube’s plans to compete with TikTok, Facebook’s new desktop app, and Reddit gets a poll feature

The social media marketing week in review: A round up of news and announcements you may have...

Taylor Peterson | Apr 3, 2020 at 5:07 pm ET

Social shorts: Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV

The social media marketing week in review: A round up of news and announcements you may have...

Taylor Peterson | Mar 20, 2020 at 7:33 pm ET

LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging

The new format will be rolling out in beta to all advertisers over the next few...

Taylor Peterson | Mar 17, 2020 at 11:54 am ET

YouTube to automate more video reviews in light of staffing challenges caused by coronavirus

YouTube will temporarily implement more automated reviews, which could cause unwarranted removals....

Taylor Peterson | Mar 16, 2020 at 4:07 pm ET

Social shorts: TikTok’s new ‘Transparency Center,’ VSCO rolls out new video tool, YouTube allows certain coronavirus ads

The social media marketing week in review: A round up of news and announcements you may have...

Taylor Peterson | Mar 13, 2020 at 5:13 pm ET

MarTech Minute: Hootsuite data comes to Oracle Eloqua, Valassis’ new CTV solution

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 13, 2020 at 12:00 pm ET

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of...

Taylor Peterson | Mar 9, 2020 at 2:18 pm ET

MarTech Minute: Hootsuite’s new listening tool, Heymarket adds Apple Business Chat, more

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 5, 2020 at 12:00 pm ET

TikTok vs. Snapchat: A guide for marketers

A look at the key differences between Snapchat and TikTok....

Taylor Peterson | Mar 4, 2020 at 3:00 pm ET

MarTech Minute: DocuSign buys Seal Software, Sidecar updates, Intercom’s Resolution Bot

A quick round up of the latest marketing technology news and announcements....

Amy Gesenhues | Mar 2, 2020 at 12:00 pm ET

Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs

The social media marketing week in review: A round up of news and announcements you may have...

Taylor Peterson | Feb 28, 2020 at 5:42 pm ET

Stories are coming to LinkedIn

The platform is finally giving in to the trends of its social counterparts....

Taylor Peterson | Feb 28, 2020 at 11:49 am ET

Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look

The social media marketing week in review: A round up of news and announcements you may have...

Taylor Peterson | Feb 21, 2020 at 4:51 pm ET

InVideo’s AI-powered editor automates video creation process

The DIY video editing tool is available via subscription rates from $10 to $30 per month....

Amy Gesenhues | Feb 20, 2020 at 12:50 pm ET

Are Twitter Stories coming? The company buys Stories app developer Chroma Labs

The Chroma Stories app offers filters and templates to create content on Instagram, Snapchat and other social platforms....

Amy Gesenhues | Feb 19, 2020 at 9:43 am ET
  • Previous Articles »
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