Marketing Tools: Social Media
Unilever stops working with digital media influencers who buy followers
The call echoes the CPG giant's similar demand for more transparency in programmatic advertising earlier this...
How to use Pinterest to drive high-volume traffic on auto-pilot
Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content...
Spredfast launches Vault to better control access to brands’ social accounts
A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and...
Sprinklr adds AI to its customer experience platform
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer...
Everything old is new again: How some traditional brands have used martech to support growth
The key to a successful transformation proves to be a focus on core...
Facebook to begin counting viewable-only impressions for Pages’ organic reach next week
Facebook originally said it would switch to only counting viewable impressions in November 2016, but the new system took longer than expected to...
LinkedIn updates Sales Navigator with redesigned account pages, improved search
LinkedIn’s latest update to its sales management tool centers around making it quicker to access information about existing and prospective...
Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown
Businesses will also be able to see the public posts that mention and tag their brands as well as other business profiles through the...
Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing...
Socialbakers unveils a ‘near real-time’ social ad benchmark
The Prague-based company says this is the first benchmark with such frequent...
Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns
AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best...
Brandwatch adds more content intelligence by buying BuzzSumo
The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are...
Facebook will measure how its ads compare against, complement TV campaigns
Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own...
Hootsuite adds user reviews by integrating ReviewTrackers
Brands can now see and act on reviews in the social management platform’s dashboard, next to social...
Facebook is consolidating its ad-buying tools and combining its ad placement options
Facebook is merging Ads Manager and Power Editor and bridging Instagram’s Stories with its other ad...
Lithium adds Jive-x tech to its customer community platform
The acquisition boosts Lithium’s customer communities in document management, event management and additional client...
Salesforce’s Social Studio can now see
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or...
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human...
Crimson Hexagon boosts its visual recognition of social pics
Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and activities, as well as...
Snapchat will let brands measure its ads’ impact on sales, results against rivals
Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media...
