Marketing Tools: Social Media
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Facebook will measure how its ads compare against, complement TV campaigns
Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own...
Hootsuite adds user reviews by integrating ReviewTrackers
Brands can now see and act on reviews in the social management platform’s dashboard, next to social...
Facebook is consolidating its ad-buying tools and combining its ad placement options
Facebook is merging Ads Manager and Power Editor and bridging Instagram’s Stories with its other ad...
Lithium adds Jive-x tech to its customer community platform
The acquisition boosts Lithium’s customer communities in document management, event management and additional client...
Salesforce’s Social Studio can now see
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or...
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human...
Crimson Hexagon boosts its visual recognition of social pics
Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and activities, as well as...
Snapchat will let brands measure its ads’ impact on sales, results against rivals
Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media...
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for...
Snaps launches a Marketing Cloud for chatbots, messaging and emojis
New York City-based company is offering a self-service platform so marketers can target users with automated...
Sprout Social releases first non-developer bot-building platform for Twitter
It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live...
Stackla adds a Co-Pilot to recommend which user content should be published
The machine learning-based tool also suggests the best audience segments for engagement with that...
Markerly offers white-labeled influencer network
The cloud-based “build-your-own-network” service can be populated with an agency's or brand’s influencers, or Markerly can provide...
Brandwatch adds a Reddit ‘mini-firehose’ to its social data
The social intelligence firm is now sifting the raw feedback of the web’s most opinionated...
Shopify’s business assistant bot Kit is now free to merchants
Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for...
KLM now offers flight help via Twitter and WeChat bots
The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer...
Brandwatch, Crimson Hexagon join Twitter’s channel partner program
With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product...
Fohr Card launches a service to identify bots that follow Instagram influencers
On average, the influencer platform found that 7.8 percent of those followers are fake -- and it is lowering brands’ fees...
Using a social management platform: What you need to know
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can...
TapInfluence adds tool to automatically check influencers’ posts for FTC compliance
The Auditor -- which TapInfluence says is the first of its kind -- tells brands and influencers in the network whether acknowledgement of...
