Marketing Tools: URL Shorteners
How to measure the true performance of your content
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...
Bitly Launches Tool For Channelizing Its Short Links
Called Bitly Campaigns, it allows marketers to create and track links across multiple channels, instead of makeshift tracking in...
Bitly’s Audience Intel Gives Marketers More Data About Consumer Sharing
Link-shortening service introduces new analytics feature that gives enterprise customers a picture of how their content is being shared across...
Bitly Is Shutting Down “Bundles” Because Of Spam & Low Use
Starting April 7, the URL shortening company will shutter the rarely used feature that enabled sharing of multiple links and replace it with a...
After Cutting Its Teeth On iTunes & Amazon, GeoRiot Now Offers Link Solutions For All E-Commerce Companies
"When we're doing our job well, you don't know we exist," says CEO and co-founder Jesse Lakes....
Bitly Gives Brands A Way To Deep Link To Mobile Apps
Link shortening company launches Deep Links to help marketers drive engagement on mobile devices....
Bitly Warns About Compromised Accounts, Disconnects Facebook & Twitter For All Users
Bitly, a popular link shortener used by many in the marketing industry, issued a warning late Thursday that accounts may have been compromised....
Will In-Store Bluetooth Beacons Marginalize QR Codes?
Though many fans of QR codes will strongly disagree, I would argue that they haven’t found their “sweet spot” in mobile...
URL Shortening Giant Bitly Will Provide Click Data to Moz
Bitly, the Internet’s URL shortening leader, announced today that it will provide data and click-tracking technology to Moz. Moz’s...
Bitly Launches “Realtime,” An Attention Ranking Engine
Popular URL shortener and bookmarking tool bitly has announced “realtime,” an aptly named real-time discovery engine. Realtime...
Bitly Gets Back To Its URL Shortening Roots
In response to some very vocal feedback in the past week, Bitly has tweaked its new interface to make URL shortening faster, easier and more...
The New Bitly: From Short URLs To Social Network
Bitly has rolled out a major overhaul today, expanding its service beyond URL shortening into something that looks like its own social network,...
