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Marketing Tools: URL Shorteners

  • Latest

How to use domain names for marketing

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...

Sponsored Content: Verisign | May 23, 2018 at 7:30 am ET

How to measure the true performance of your content

  We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...

Sponsored Content: gShift | Jun 28, 2016 at 7:30 am ET

Bitly Launches Tool For Channelizing Its Short Links

Called Bitly Campaigns, it allows marketers to create and track links across multiple channels, instead of makeshift tracking in...

Barry Levine | Nov 17, 2015 at 1:02 pm ET

 

Bitly’s Audience Intel Gives Marketers More Data About Consumer Sharing

Link-shortening service introduces new analytics feature that gives enterprise customers a picture of how their content is being shared across...

Martin Beck | May 22, 2015 at 2:58 pm ET

Bitly Is Shutting Down “Bundles” Because Of Spam & Low Use

Starting April 7, the URL shortening company will shutter the rarely used feature that enabled sharing of multiple links and replace it with a...

Martin Beck | Mar 31, 2015 at 5:22 pm ET

After Cutting Its Teeth On iTunes & Amazon, GeoRiot Now Offers Link Solutions For All E-Commerce Companies

"When we're doing our job well, you don't know we exist," says CEO and co-founder Jesse Lakes....

Amy Gesenhues | Mar 25, 2015 at 11:16 am ET

Bitly Gives Brands A Way To Deep Link To Mobile Apps

Link shortening company launches Deep Links to help marketers drive engagement on mobile devices....

Martin Beck | Mar 17, 2015 at 9:00 am ET

Bitly Warns About Compromised Accounts, Disconnects Facebook & Twitter For All Users

Bitly, a popular link shortener used by many in the marketing industry, issued a warning late Thursday that accounts may have been compromised....

Matt McGee | May 9, 2014 at 2:19 pm ET

Will In-Store Bluetooth Beacons Marginalize QR Codes?

Though many fans of QR codes will strongly disagree, I would argue that they haven’t found their “sweet spot” in mobile...

Greg Sterling | Mar 21, 2014 at 12:15 pm ET

URL Shortening Giant Bitly Will Provide Click Data to Moz

Bitly, the Internet’s URL shortening leader, announced today that it will provide data and click-tracking technology to Moz. Moz’s...

Martin Beck | Mar 10, 2014 at 9:01 am ET

Bitly Launches “Realtime,” An Attention Ranking Engine

Popular URL shortener and bookmarking tool bitly has announced “realtime,” an aptly named real-time discovery engine.  Realtime...

Greg Finn | Jul 30, 2012 at 12:17 pm ET

Bitly Gets Back To Its URL Shortening Roots

In response to some very vocal feedback in the past week, Bitly has tweaked its new interface to make URL shortening faster, easier and more...

Matt McGee | Jun 7, 2012 at 1:58 pm ET

The New Bitly: From Short URLs To Social Network

Bitly has rolled out a major overhaul today, expanding its service beyond URL shortening into something that looks like its own social network,...

Matt McGee | May 29, 2012 at 3:39 pm ET
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