Martech: Chatbots
Sprinklr adds live chat component to its marketing platform
The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live agents....
Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google...
BI provider Qlik buys Crunch Data and its bot
This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...
How one marketer uses a chatbot to retain customers
For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other...
How marketers can counter chatbot backlash
With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take...
Teach yourself about machine learning and artificial intelligence
Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented...
UK-based Volume releases tool for marketers to train NLP engines
QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing...
A panda named Genius joins this world to boost a new IMAX movie
The animated character is available via a free interactive AR app that allows users to converse by selecting questions or...
Smart marketing still hinges on humanity, not technology
As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their...
Say hello to the newest intelligent agent, IBM’s Watson Assistant
This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users...
Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down
The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online...
This ad campaign for travel wants to know all about your trip
AI travel recommendation engine WayBlazer has partnered with Emirates Vacations to create the first online chatbot ads for...
Gartner releases its first Magic Quadrant Report on Digital Experience Platforms
The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a centerpiece set of tools for how brands interact with customers...
Incorporating a chatbot? How to put the customer first
Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you're putting the...