Martech: Chatbots

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Adobe is touting a future where experience reigns and B2E is all you need

As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...

Jennifer Cannon | May 8, 2019 at 2:15 pm ET

The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google...

Barry Levine | Feb 18, 2019 at 5:43 pm ET

This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...

Barry Levine | Jan 23, 2019 at 4:04 pm ET

For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other...

Barry Levine | Jan 22, 2019 at 5:41 pm ET

With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take...

Barry Levine | Jan 7, 2019 at 11:25 am ET

Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development...

Pamela Parker | Nov 28, 2018 at 3:38 pm ET

Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented...

Barry Levine | Oct 8, 2018 at 7:55 pm ET

QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing...

Barry Levine | Jun 7, 2018 at 12:05 pm ET

The animated character is available via a free interactive AR app that allows users to converse by selecting questions or...

Barry Levine | Apr 12, 2018 at 12:32 pm ET

As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their...

Mike Sands | Apr 4, 2018 at 11:29 am ET

This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users...

Barry Levine | Mar 22, 2018 at 10:29 am ET

The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online...

Barry Levine | Mar 19, 2018 at 11:59 am ET

AI travel recommendation engine WayBlazer has partnered with Emirates Vacations to create the first online chatbot ads for...

Barry Levine | Mar 7, 2018 at 11:13 am ET

The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a centerpiece set of tools for how brands interact with customers...

Barry Levine | Jan 23, 2018 at 1:32 pm ET

Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you're putting the...

Jay Baer | Jan 22, 2018 at 5:45 pm ET