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Martech: Chatbots

  • Latest

Google to shutter CallJoy, virtual agent for SMBs, on July 22

Call intelligence service was another Area 120...

Greg Sterling | Jun 24, 2020 at 3:22 pm ET

MarTech Minute: DocuSign buys Seal Software, Sidecar updates, Intercom’s Resolution Bot

A quick round up of the latest marketing technology news and announcements....

Amy Gesenhues | Mar 2, 2020 at 12:00 pm ET

The major deals and integrations that shaped technology for marketers in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone....

Amy Gesenhues | Dec 31, 2019 at 9:43 am ET

 

LogMeIn adds WhatsApp, WeChat integration to Bold360 customer engagement platform

The company also has a Microsoft Teams integration in beta....

Amy Gesenhues | Dec 12, 2019 at 11:44 am ET

Chatbots saved businesses $300,000 on average last year, study finds

Businesses report revenue growth and savings even as consumers indicate there is room for improvement....

Jennifer Cannon | Nov 20, 2019 at 1:17 pm ET

Sprinklr adds live chat component to its marketing platform

The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live agents....

Amy Gesenhues | Nov 6, 2019 at 9:22 am ET

IBM brings AI-enabled chatbots to display ads with Watson Ads Builder

The software is designed for digital marketers to create and implement rising...

Jennifer Cannon | Jun 4, 2019 at 12:11 pm ET

Adobe is touting a future where experience reigns and B2E is all you need

As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...

Jennifer Cannon | May 8, 2019 at 2:15 pm ET

Report: Apple buys voice tech platform PullString

The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google...

Barry Levine | Feb 18, 2019 at 5:43 pm ET

BI provider Qlik buys Crunch Data and its bot

This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...

Barry Levine | Jan 23, 2019 at 4:04 pm ET

How one marketer uses a chatbot to retain customers

For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other...

Barry Levine | Jan 22, 2019 at 5:41 pm ET

How marketers can counter chatbot backlash

With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take...

Barry Levine | Jan 7, 2019 at 11:25 am ET

Teach yourself about machine learning and artificial intelligence

Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development...

Pamela Parker | Nov 28, 2018 at 3:38 pm ET

LivePerson boosts its automated conversational capabilities with Conversable acquisition

Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented...

Barry Levine | Oct 8, 2018 at 7:55 pm ET

UK-based Volume releases tool for marketers to train NLP engines

QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing...

Barry Levine | Jun 7, 2018 at 12:05 pm ET

A panda named Genius joins this world to boost a new IMAX movie

The animated character is available via a free interactive AR app that allows users to converse by selecting questions or...

Barry Levine | Apr 12, 2018 at 12:32 pm ET

Smart marketing still hinges on humanity, not technology

As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their...

Mike Sands | Apr 4, 2018 at 11:29 am ET

Say hello to the newest intelligent agent, IBM’s Watson Assistant

This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users...

Barry Levine | Mar 22, 2018 at 10:29 am ET

Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down

The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online...

Barry Levine | Mar 19, 2018 at 11:59 am ET

This ad campaign for travel wants to know all about your trip

AI travel recommendation engine WayBlazer has partnered with Emirates Vacations to create the first online chatbot ads for...

Barry Levine | Mar 7, 2018 at 11:13 am ET
  • Previous Articles »
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