Microsoft
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?
Awkward at launch, let's hope they can make assistant "interoperability" better....
Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
Microsoft says that the Berkeley-based technology company has created a 'revolutionary' new approach to building...
Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant
Google, Microsoft, Amazon and Apple are putting their assistants on all the devices they possibly can....
LinkedIn updates Sales Navigator with redesigned account pages, improved search
LinkedIn’s latest update to its sales management tool centers around making it quicker to access information about existing and prospective...
Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt...
LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns
Advertisers can also now ask for more information by adding custom questions to their Sponsored Content and Sponsored InMail campaigns’ lead...
Microsoft is newest member of Coalition for Better Ads
The company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad...
The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for...
Cloud-computing growth drives Microsoft quarterly earnings beat
Commercial Cloud revenue run-rate was just under $19B, almost $2B in phone-related losses helped,...
Microsoft clones Snapchat’s Stories for its reimagined Skype experience
Microsoft also sees the app as a search and discovery tool....
Microsoft says it’s infusing AI into all of its products from Xbox to Office
Intelligent cloud vision laid out at Build developer conference....
Report: Google Assistant beats rivals for questions answered and accuracy
Cortana was second for questions answered, Alexa second-best for...
Microsoft reports $23.5 billion in revenue but misses Wall Street expectations
Sales of Surface tablets and laptops were off 26...
Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run
Ad effect is short-lived but gets massive secondary exposure because of...
Android now the world’s dominant OS, surpassing Windows
Apple's iOS generates more traffic than Android in the US....
Cortana comes to Android’s lockscreen, Siri does some new tricks
comScore estimates roughly half of all search queries will be voice-initiated by 2020....
Bot-to-bot marketing is coming soon. Are you ready?
Martech's future isn't only about bots and agents talking to consumers. Here's what it means when they start talking to other bots and...
Cortana introduces ‘suggested reminders’ based on email content
Useful feature will automatically remind of users time-sensitive events....
Microsoft Earnings Report for Q2 2017: Revenue reaches $26B fueled by cloud services
Microsoft CFO Amy Hood says the company sees strong demand around its cloud-based services, helping drive its long-term growth strategy. ...
