Microsoft
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Microsoft is newest member of Coalition for Better Ads
The company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad...
The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for...
Cloud-computing growth drives Microsoft quarterly earnings beat
Commercial Cloud revenue run-rate was just under $19B, almost $2B in phone-related losses helped,...
Microsoft clones Snapchat’s Stories for its reimagined Skype experience
Microsoft also sees the app as a search and discovery tool....
Microsoft says it’s infusing AI into all of its products from Xbox to Office
Intelligent cloud vision laid out at Build developer conference....
Report: Google Assistant beats rivals for questions answered and accuracy
Cortana was second for questions answered, Alexa second-best for...
Microsoft reports $23.5 billion in revenue but misses Wall Street expectations
Sales of Surface tablets and laptops were off 26...
Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run
Ad effect is short-lived but gets massive secondary exposure because of...
Android now the world’s dominant OS, surpassing Windows
Apple's iOS generates more traffic than Android in the US....
Cortana comes to Android’s lockscreen, Siri does some new tricks
comScore estimates roughly half of all search queries will be voice-initiated by 2020....
Bot-to-bot marketing is coming soon. Are you ready?
Martech's future isn't only about bots and agents talking to consumers. Here's what it means when they start talking to other bots and...
Cortana introduces ‘suggested reminders’ based on email content
Useful feature will automatically remind of users time-sensitive events....
Microsoft Earnings Report for Q2 2017: Revenue reaches $26B fueled by cloud services
Microsoft CFO Amy Hood says the company sees strong demand around its cloud-based services, helping drive its long-term growth strategy. ...
Report: By end of 2017 there will be more than 30 million voice assistants in US homes
Voice app retention turns out to be a bigger problem on intelligent assistant devices than on smartphones....
Cortana comes to Android’s lock-screen in a battle for visibility and usage
Presence on the lock-screen is a potentially differentiating feature that could help Cortana gain adoption on Android devices....
In the age of intelligent agents, how does marketing work?
If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get...
Essential voice search strategies for 2017
Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local...
Amazon Alexa now has more than 7,000 voice apps, Google Assistant coming to TV
Competition among virtual assistants heating up as they move to a broader range of connected devices and appliances....
Lenovo debuts Amazon Alexa-powered smart speaker at CES
Like Microsoft is doing with Cortana, Amazon is making Alexa available to third-party developers and hardware makers to voice-enable their...
Using shopping assistants to fill your shopping carts, online
Columnist and Microsoftie Christi Olson discusses the company's personal shopping assistant and provides some thoughts on how marketers might...
