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Microsoft

Microsoft

  • Latest

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...

George Nguyen | Dec 31, 2020 at 11:24 am ET

Don’t miss out on the most unpredictable holiday season yet

5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and...

Sponsored Content: Microsoft Advertising | Nov 18, 2020 at 7:30 am ET

Marketing that our collective future depends on

MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company...

Sponsored Content: Microsoft Advertising | Nov 2, 2020 at 9:00 am ET

 

Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta

The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user...

George Nguyen | Oct 28, 2020 at 3:42 pm ET

Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

The free platform is now open to U.S. small...

Ginny Marvin | Oct 7, 2020 at 1:58 pm ET

Back to school looks very different this year

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do...

Christi Olson | Aug 26, 2020 at 8:05 am ET

Microsoft launches a free Search and Social campaign management platform for SMBs

Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and...

Ginny Marvin | Jun 29, 2020 at 9:05 am ET

Microsoft Advertising UI: What’s new (so far)

Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search...

Duane Brown | Apr 29, 2020 at 3:10 pm ET

Microsoft Edge adds Safari’s ITP rules so video, comment embeds on your site can function more easily

Support means embedded third-party widgets like YouTube and Facebook will work in the Chromium-based browser regardless of...

Detlef Johnson | Feb 21, 2020 at 6:09 pm ET

The paid search shifts of 2019 that will shape how we market in 2020

Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in...

Ginny Marvin | Jan 3, 2020 at 9:05 am ET

Nine voice search stats to close out 2019

A look back at some of the year's key voice search and virtual assistant...

Greg Sterling | Dec 24, 2019 at 9:24 am ET

The California Consumer Privacy Act goes live in a few short weeks — Are you ready?

There's still time to register! Join us on December 17th for this live...

Digital Marketing Depot | Dec 13, 2019 at 11:00 am ET

Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud

The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with...

Jennifer Cannon | Nov 14, 2019 at 10:30 am ET

Search Engine Land unveils Periodic Tables of PPC at SMX East

The new resource breaks down key facets of paid search marketing, from ad types, to analytics and...

Henry Powderly | Nov 13, 2019 at 1:00 pm ET

You can’t advertise that: The big list of prohibited ads across social and search platforms

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land...

Amy Gesenhues | Sep 16, 2019 at 10:26 am ET

Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting

The new feature addresses many of VLOOKUP's limitations....

Taylor Peterson | Sep 4, 2019 at 2:51 pm ET

Alexa devices maintain 70% market share in U.S. according to survey

More than 50% of sales are for entry-level devices: Echo Dot and Google Home...

Greg Sterling | Aug 9, 2019 at 9:47 am ET

Microsoft acquires e-commerce advertising vendor PromoteIQ

The sponsored products platform will be a division of Microsoft Advertising....

Jennifer Cannon | Aug 5, 2019 at 1:39 pm ET

Antitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probes

A perfect storm of public discontent, politics and economics has produced a wave of pending investigations....

Greg Sterling | Jun 5, 2019 at 2:54 pm ET

Marketing to the managed inbox: Why digital marketers need to own deliverability

Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing....

Jennifer Cannon | May 31, 2019 at 2:13 pm ET
  • Previous Articles »
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