Microsoft
Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud
The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with...
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and...
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land...
Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
The new feature addresses many of VLOOKUP's limitations....
Alexa devices maintain 70% market share in U.S. according to survey
More than 50% of sales are for entry-level devices: Echo Dot and Google Home...
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising....
Antitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probes
A perfect storm of public discontent, politics and economics has produced a wave of pending investigations....
Marketing to the managed inbox: Why digital marketers need to own deliverability
Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing....
Facebook on NYT data sharing report: We did nothing wrong
After today’s publication of an article in the New York Times detailing an investigation that uncovered more than 270 pages of...
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?
Awkward at launch, let's hope they can make assistant "interoperability" better....
Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
Microsoft says that the Berkeley-based technology company has created a 'revolutionary' new approach to building...
Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant
Google, Microsoft, Amazon and Apple are putting their assistants on all the devices they possibly can....
LinkedIn updates Sales Navigator with redesigned account pages, improved search
LinkedIn’s latest update to its sales management tool centers around making it quicker to access information about existing and prospective...
Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt...
LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns
Advertisers can also now ask for more information by adding custom questions to their Sponsored Content and Sponsored InMail campaigns’ lead...
Microsoft is newest member of Coalition for Better Ads
The company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad...
The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for...
Cloud-computing growth drives Microsoft quarterly earnings beat
Commercial Cloud revenue run-rate was just under $19B, almost $2B in phone-related losses helped,...
Microsoft clones Snapchat’s Stories for its reimagined Skype experience
Microsoft also sees the app as a search and discovery tool....