Microsoft Advertising

The paid search shifts of 2019 that will shape how we market in 2020

Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in...

Ginny Marvin | Jan 3, 2020 at 9:05 am ET

3 ways to take back control from PPC automations

When Google and the engines automate PPC tasks, you can still remain in control with "automation...

Sponsored Content: Optmyzr | Oct 15, 2019 at 7:30 am ET

Shopify Marketing now integrates with Microsoft Advertising

With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce...

Ginny Marvin | Oct 1, 2019 at 1:35 pm ET

The 4 optimization techniques from Google you can use with Amazon Ads today

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...

Sponsored Content: Optmyzr | Sep 10, 2019 at 7:30 am ET