Microsoft: Cortana
Subscribe to Marketing Day for the very best digital marketing news, delivered each day.
The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for...
Microsoft says it’s infusing AI into all of its products from Xbox to Office
Intelligent cloud vision laid out at Build developer conference....
Report: Google Assistant beats rivals for questions answered and accuracy
Cortana was second for questions answered, Alexa second-best for...
Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run
Ad effect is short-lived but gets massive secondary exposure because of...
Cortana comes to Android’s lockscreen, Siri does some new tricks
comScore estimates roughly half of all search queries will be voice-initiated by 2020....
Bot-to-bot marketing is coming soon. Are you ready?
Martech's future isn't only about bots and agents talking to consumers. Here's what it means when they start talking to other bots and...
Cortana introduces ‘suggested reminders’ based on email content
Useful feature will automatically remind of users time-sensitive events....
Report: By end of 2017 there will be more than 30 million voice assistants in US homes
Voice app retention turns out to be a bigger problem on intelligent assistant devices than on smartphones....
Cortana comes to Android’s lock-screen in a battle for visibility and usage
Presence on the lock-screen is a potentially differentiating feature that could help Cortana gain adoption on Android devices....
In the age of intelligent agents, how does marketing work?
If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get...
Essential voice search strategies for 2017
Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local...
Amazon Alexa now has more than 7,000 voice apps, Google Assistant coming to TV
Competition among virtual assistants heating up as they move to a broader range of connected devices and appliances....
Lenovo debuts Amazon Alexa-powered smart speaker at CES
Like Microsoft is doing with Cortana, Amazon is making Alexa available to third-party developers and hardware makers to voice-enable their...
Say hello to the newest intelligent agent, Ozlo
Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources of...
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is...
The not-so-wonderful life of Microsoft’s Windows Phone is almost over
Surface tablets have been a hit, and the company may yet introduce a "Surface...
AppWords Concierge: a new in-app assistant that “preempts search”
The company wants to enable a Google Now-like experience within apps....
Is your brand prepared for voice search? 3 steps to get the conversation started
As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this...
Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release
Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their...
The week when digital marketing entered the bots era
It’s not just Facebook Messenger’s new bot platform, but that huge userbase bends the tipping...
