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Microsoft: Outlook

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Marketing to the managed inbox: Why digital marketers need to own deliverability

Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing....

Jennifer Cannon | May 31, 2019 at 2:13 pm ET
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Google Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bed

Google updated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email...

Greg Sterling | Apr 15, 2014 at 9:12 am ET
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UK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising Claims

The UK’s Advertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that...

Matt McGee | Mar 27, 2014 at 4:05 pm ET

 

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How Microsoft Scroogled Itself As The Defender Of Email Privacy Over Google

For just over a year, Microsoft has been attacking Google over email privacy. Consumers are getting “Scroogled” by a Google that...

Danny Sullivan | Mar 21, 2014 at 6:13 pm ET
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As Yahoo Begins Scanning Email To Target Ads, Is It Next On Microsoft’s “Scroogled” List?

Did you know Yahoo scans email to do contextual ad targeting similar to the way Google does for Gmail? That wasn’t on my radar, but it is...

Danny Sullivan | Jun 2, 2013 at 5:29 pm ET
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Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs

In a new series of ads, Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring Saturday Night...

Greg Sterling | May 13, 2013 at 10:55 am ET
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Outlook.com VersaTile Ads Debut

Microsoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email...

Ginny Marvin | Apr 23, 2013 at 3:48 pm ET
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The Rise & Fall Of Microsoft’s “Scroogled” Petition Against Gmail

Microsoft has decided it no longer needs to run attack ads on TV, in print and through social media to push its “Scroogled” message...

Danny Sullivan | Mar 5, 2013 at 1:34 pm ET
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Microsoft’s “Scroogled” Campaign Against Gmail Wins 0.002% Of Users

It’s been a week since Microsoft went on the attack against Gmail, launching its “Scroogled” campaign portraying Gmail as a...

Danny Sullivan | Feb 14, 2013 at 9:00 am ET
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Microsoft Attacks Gmail Over Privacy In Latest “Scroogled” Campaign

If at first you don’t succeed, get negative once again, seems to be the game plan at Microsoft. Having attacked Google Shopping with a...

Danny Sullivan | Feb 6, 2013 at 9:18 pm ET
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