Microsoft: Outlook
Marketing to the managed inbox: Why digital marketers need to own deliverability
Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing....
Google Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bed
Google updated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email...
UK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising Claims
The UK’s Advertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that...
How Microsoft Scroogled Itself As The Defender Of Email Privacy Over Google
For just over a year, Microsoft has been attacking Google over email privacy. Consumers are getting “Scroogled” by a Google that...
As Yahoo Begins Scanning Email To Target Ads, Is It Next On Microsoft’s “Scroogled” List?
Did you know Yahoo scans email to do contextual ad targeting similar to the way Google does for Gmail? That wasn’t on my radar, but it is...
Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs
In a new series of ads, Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring Saturday Night...
Outlook.com VersaTile Ads Debut
Microsoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email...
The Rise & Fall Of Microsoft’s “Scroogled” Petition Against Gmail
Microsoft has decided it no longer needs to run attack ads on TV, in print and through social media to push its “Scroogled” message...
Microsoft’s “Scroogled” Campaign Against Gmail Wins 0.002% Of Users
It’s been a week since Microsoft went on the attack against Gmail, launching its “Scroogled” campaign portraying Gmail as a...
Microsoft Attacks Gmail Over Privacy In Latest “Scroogled” Campaign
If at first you don’t succeed, get negative once again, seems to be the game plan at Microsoft. Having attacked Google Shopping with a...