Mobile Marketing
Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming...
MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution
A quick round up of the latest marketing technology news and...
LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging
The new format will be rolling out in beta to all advertisers over the next few...
Most site content (69%) not seen by customers and prospects, study finds
Other benchmarks include mobile visits, conversions by device, paid vs. organic traffic and visits before conversion....
MarTech Minute: Hootsuite’s new listening tool, Heymarket adds Apple Business Chat, more
A quick round up of the latest marketing technology news and...
The 5 best digital marketing courses for your digital success this year
Give your marketing career a boost with these popular digital marketing training...
Why out-of-home may be the ultimate location-based (digital) marketing medium
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement....
Customers want more text-based customer support options from brands
Your customers want to text for live support. Are you ready?...
Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns
Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last...
Pinterest debuts AR feature that lets users try on lipstick before buying
Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL...
LiveRamp sheds location data business
The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open...
Facebook rolls out updates to its App Dashboard, giving developers more control over app permissions
The updates will enable app developers to only request necessary permissions for apps. ...
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....
Get More Value Out of Your First-Party Data
Join us on Thursday, December 5th at 1:00 PM ET (10:00 AM) for this live...
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
Make your remarketing more effective and less annoying with call tracking data
If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing...
CPG marketing platform Quotient buys location data provider Ubimo
The deal continues Quotient's evolution beyond its origins as...
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their...
MasterCard buys SessionM for tighter credit card-loyalty program integration
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of...
IAB: First-half 2019 online ad spending reaches $58 billion, but growth is slowing
Mobile ad revenues were $39.9 billion or 69% of the total....