Mobile Marketing
Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.
Analyst: Amazon Echo owns 75 percent of global smart speaker market
Google had beaten Amazon in device shipments in the previous two quarters....
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
The fullscreen ad format is now available to all...
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...
Report: As Facebook portal goes on sale, smart speaker growth is slowing
There are now 53 million smart speaker devices in U.S. households according to an analyst firm's estimate....
Foursquare can now measure TV ads’ impact on offline store visits
The company can also measure multiple channels and their effect on real-world consumer behavior....
Facebook Messenger 4 will make it easier for users to connect with brands
The messaging app is giving more prominence to its 'Discover' tab where users can directly message companies on the platform. ...
Report: Apple expected to say GDPR a model for US privacy regulation
CEO Tim Cook is the keynote speaker at the ICDPPC conference in Brussels....
Facebook introduces retention optimization option for app advertisers
Facebook's Ads Manager will also get four new retention metrics for app install ad campaigns....
How will Google’s new Android app licensing rules in Europe impact Chrome and search?
The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision....
Will Facebook’s news aggregation feature increase engagement for local publishers?
Now in more than 100 cities, "Today In" pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile...
Google appeals record $5 billion EU antitrust Android fine
Google said when the fine was imposed in July that it would appeal, will argue its practices benefit consumers....
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer....
Forecast downgrades 2018 Snap ad-revenue outlook by 36 percent
eMarketer says Snap will see $662 million in ad spending this year, down from the previously expected $1 billion....
Pew: Internet adoption, social media usage have been flat since 2016
While the overall numbers have peaked, there is still growth and change within categories....
Amazon’s Alexa finds its business model: in-skill purchases
Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa....
Salesforce, Apple partner to spur mobile enterprise development
Salesforce is redesigning its iOS app, launching an SDK and training for other...
Amazon launches a dozen new devices to put ‘Alexa everywhere’
Company is in a race with Google to control the smart home. ...
Report: Connected TV impressions have grown 106% since 2016
CTV may help realize brand marketers' long-held dream of 'addressable TV.'...
To demystify location data, Unacast offers ‘Clear View Transparency Pledge’
Unacast hopes to unlock the 'black box' of...
Adobe: 47% of smart speaker owners using device in shopping process
Another survey finds significant numbers of consumers using smart speakers for product research and purchases....
