Mobile Marketing
Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.
Location intelligence companies react to new Android privacy controls
The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses....
Spotify is testing voice-enabled ads that let listeners command engagement
The test is running in the U.S. to promote branded and original content, but could expand to other brands in the coming months....
Facebook Messenger to get new lead gen templates, appointment booking
Both features are currently in beta, but Facebook said they plan to roll them out later this year....
A Facebook voice assistant may have buy-in from marketers – but will users want it?
Facebook may be working on a voice assistant, coinciding with the company's decision to drop the price of its Portal voice chat device by 50...
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...
Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence
Fortune favors the influencer – especially when combined with an unusual experiential marketing tactic and a new pair of sneakers....
More people will turn to their mobile device instead of TV for entertainment in 2019
eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are...
Snapchat announces new features geared at creativity, collaboration, partner advertising
Highlights from the first Snap Partner Summit include new AR experiences, upgrades to the company’s Lens Studio, a robust scanning feature for...
Mobile app ad fraud scheme stuffed banner ads with multiple video players
Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said...
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
The extension of the ads.txt standard is designed to address specific needs of ad-supported...
Google unveils pre-registration app ads, Engagement App campaigns, more
The company announced five new features aimed at customer acquisition, retention and app monetization efforts....
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
Retailers spent nearly 50% of mobile ad dollars in second half of 2018
The retail industry's share of mobile ad spend increased from 35% during the first half of 2018 to 49% in the second half, according to Smaato's...
Meet Unbounce’s drag-and-drop builder for AMP landing pages
The new feature is included in Unbounce's Premium and Enterprise...
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement...
Oracle discovers another major fraud operation affecting Android users and mobile advertisers
The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and...
‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns
Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and...
Google rolls out ‘interpreter mode’ for Home and smart displays
Users invoke the feature in one of several ways and it keeps going until you verbally turn it off....
Cupboard aims to make Google Universal App Campaigns more effective, now out of beta
The reporting automation and analysis solution offers views and creative performance data not available natively in Google Ads....