Mobile Marketing
Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.
Salesforce, Apple partner to spur mobile enterprise development
Salesforce is redesigning its iOS app, launching an SDK and training for other...
Amazon launches a dozen new devices to put ‘Alexa everywhere’
Company is in a race with Google to control the smart home. ...
Report: Connected TV impressions have grown 106% since 2016
CTV may help realize brand marketers' long-held dream of 'addressable TV.'...
To demystify location data, Unacast offers ‘Clear View Transparency Pledge’
Unacast hopes to unlock the 'black box' of...
Adobe: 47% of smart speaker owners using device in shopping process
Another survey finds significant numbers of consumers using smart speakers for product research and purchases....
Virtual reality enters its ‘trough of despair’ as shipments decline
It wouldn't be fair to say VR is dead, but from a consumer electronics perspective, it's not far from...
Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality
Even though it was happening to some degree before this year, the activity has picked up since the FCC decision to change the...
Google expands Assistant device network, adds polyglot support
Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances....
Survey: Teens cutting back on mobile screen, social media time
A majority of teens said they're consciously reducing social media, video games and mobile phone time....
Chrome browser to update to material design ‘across all operating systems’
Reportedly, the changes will be most pronounced on iOS....
Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking
A lawsuit filed last week and a request for the FTC to enforce a consent decree both stem from the AP story about location tracking....
Report says Google to launch own smart display in time for holidays
Google has the chance to get it right where Amazon and others have so far failed....
Google clarifies it does capture location data after Location History is turned off
The company issued a correction on a help page following a story by the AP....
Who’s really winning the smart speaker market, Amazon or Google?
Estimates released today by Canalys are very different from figures that Strategy Analytics also published this...
Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?
Awkward at launch, let's hope they can make assistant "interoperability" better....
Report: Google continues to gain global smart speaker share
Amazon is still the global leader, but its market share has been eroded by new competition. In the US, it still has a 70 percent share....
AP: Google collects location data when ‘Location History’ is turned off
Google says it tells users exactly what it's doing. It does, though some of the information is buried....
How to maximize value from push notifications
Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to...
Apple’s HomePod makes modest gains against Echo, Google Home [Report]
Amazon has 70 percent of the market, Google 24 percent and Apple 6 percent....
Square opens platform to third-party developers to create new payment experiences
The tools enable the company to expand into new verticals and move further into e-commerce....
