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Mobile Marketing

Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.

  • Latest

Making the most of small-screen content for big engagement impact

They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge...

Sponsored Content: Cloudinary | Sep 24, 2020 at 7:30 am ET

See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports

How to use Google (and Apple) mobility reports to see how movements have shifted during the...

George Nguyen | Aug 27, 2020 at 4:24 pm ET

Report: Insights-led engagement for the mobile-first consumer

Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the...

Sponsored Content: MoEngage | Aug 26, 2020 at 7:30 am ET

 

The need for (mobile) speed: Small improvements have a big conversion impact

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study...

Greg Sterling | Jun 24, 2020 at 12:02 pm ET

Black Lives Matter content: Latest in unintended brand safety consequences

Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related...

Ginny Marvin | Jun 15, 2020 at 4:14 pm ET

Google intros open testing ads, new asset reporting and more for App campaigns

The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming...

Ginny Marvin | Mar 23, 2020 at 2:53 pm ET

MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution

A quick round up of the latest marketing technology news and...

Jennifer Cannon | Mar 20, 2020 at 9:00 am ET

LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging

The new format will be rolling out in beta to all advertisers over the next few...

Taylor Peterson | Mar 17, 2020 at 11:54 am ET

Most site content (69%) not seen by customers and prospects, study finds

Other benchmarks include mobile visits, conversions by device, paid vs. organic traffic and visits before conversion....

Greg Sterling | Mar 11, 2020 at 7:30 am ET

MarTech Minute: Hootsuite’s new listening tool, Heymarket adds Apple Business Chat, more

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 5, 2020 at 12:00 pm ET

The 5 best digital marketing courses for your digital success this year

Give your marketing career a boost with these popular digital marketing training...

Sponsored Content: Careerplay | Feb 26, 2020 at 8:11 am ET

Why out-of-home may be the ultimate location-based (digital) marketing medium

OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement....

Greg Sterling | Feb 18, 2020 at 8:59 am ET

Customers want more text-based customer support options from brands

Your customers want to text for live support. Are you ready?...

Amy Gesenhues | Feb 12, 2020 at 8:35 am ET

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last...

Ginny Marvin | Jan 31, 2020 at 8:22 am ET

What Apple’s strong iPhone 11 sales mean for marketers

Safari is the most popular mobile browser in the U.S. by a significant margin, with big implications for marketers....

Greg Sterling | Jan 28, 2020 at 7:24 pm ET

Pinterest debuts AR feature that lets users try on lipstick before buying

Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL...

Taylor Peterson | Jan 28, 2020 at 9:00 am ET

LiveRamp sheds location data business

The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open...

Greg Sterling | Jan 8, 2020 at 11:37 am ET

Facebook rolls out updates to its App Dashboard, giving developers more control over app permissions

The updates will enable app developers to only request necessary permissions for apps. ...

Taylor Peterson | Dec 18, 2019 at 12:35 pm ET

Why are you making PPC budgets so difficult?

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....

Sponsored Content: Adzooma | Dec 18, 2019 at 7:30 am ET

Get More Value Out of Your First-Party Data

Join us on Thursday, December 5th at 1:00 PM ET (10:00 AM) for this live...

Digital Marketing Depot | Nov 20, 2019 at 1:19 pm ET
  • Previous Articles »
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