Mobile Marketing
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Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.
Retailers, get ready: It’s the most mobile time of year
As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get...
How Valassis used bots on Facebook Messenger to drive offlline auto sales
The program was successful because it also included qualified ad targeting and human...
Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool
The brand is using a mobile wallet pass to promote its anti-animal-testing campaign. ...
Report: Amazon readying launch of Alexa-powered smart glasses
They would look like a regular pair of spectacles, with no camera....
To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments
Today's highly connected consumers expect instant gratification. Contributor Brian Solis explains how brands can gain a competitive advantage by...
Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’
The company also announced Apple Watch 3 with cellular connectivity....
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP...
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords...
Report: Only 1% of exchange location data useful for offline attribution
Study also found that average accuracy of exchange-derived locations is "over 4 New York City...
Branch now offers its Deep Linked Email solution on a majority of ESPs
The company says it makes it easy to set up deep links to apps from links inside emails, which are mostly read on mobile...
Yelp introduces custom (local) audiences for national advertisers
The company is making its local search data available to brands and enterprises for targeting via exchanges....
Google Home partnership with Condé Nast’s Vogue offers new model for publishers
It points the way toward a new form of "interactive audio" with provocative branding, content and commerce...
It’s Amazon vs. Google as we enter a new era of online-to-offline commerce
As Amazon crosses over and becomes the ultimate omnichannel juggernaut, traditional retailers are at an existential crossroads....
Report: More than 50% of digital media time now spent within five mobile apps
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35....
5 steps to grow your app user base, lifted from the Uber playbook
How do you grow your app's user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber's marketing strategy. ...
FTC-Uber data settlement subjects company to privacy audits for next 20 years
FTC argued that Uber misrepresented data privacy and security protections for riders and drivers....
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast's Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of...
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its...
New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
Insights on mobile and social usage trends among this growing...
What’s next (and now) for mobile attribution
Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going...
