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AMP: Accelerated Mobile Pages

AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices.

The AMP Project was formally announced on Oct. 7, 2015, with support from Google, Twitter, WordPress and several publishers and other companies.

Those using AMP will already have their pages load fast within Twitter, the company has said. On Feb. 24, 2016, Google integrated AMP listings into its mobile search results.

For more about AMP, see the AMP Project site, our How To Get Started With Accelerated Mobile Pages (AMP) article and our coverage below. See also our AMP category at Search Engine Land for stories specially about AMP and Google’s search results.

  • Latest

Meet Unbounce’s drag-and-drop builder for AMP landing pages

The new feature is included in Unbounce's Premium and Enterprise...

Amy Gesenhues | Mar 1, 2019 at 10:40 am ET

AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads

The fullscreen ad format is now available to all...

Ginny Marvin | Nov 14, 2018 at 4:15 pm ET

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users

AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta....

Ginny Marvin | Jul 23, 2018 at 10:49 am ET

 

Mobile SERP survival: Technical SEO checklist

A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and...

Barry Adams | Jun 5, 2018 at 3:04 pm ET

Is responsive web design enough? (Hint: No)

Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is...

Kristopher Jones | May 1, 2018 at 9:53 am ET

Connatix launches Stories for Publishers to bring native Story units to mobile sites

Publishers can implement the format made popular by social networks on their own sites -- and control the ad...

Ginny Marvin | Mar 23, 2018 at 8:30 am ET

SEO Ranking factors panel: SMX West session recap

Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX...

Eric Enge | Mar 22, 2018 at 4:27 pm ET

AMP: Do or die? Session recap from SMX West

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the...

Christine Churchill | Mar 20, 2018 at 11:53 pm ET

Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this...

Michelle Robbins | Feb 13, 2018 at 9:01 am ET

Tracking the Accelerated Mobile Pages (AMP) Project

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages...

Sponsored Content: CallTrackingMetrics | Oct 3, 2017 at 7:30 am ET

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP...

Ginny Marvin | Sep 11, 2017 at 11:45 am ET

The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it

A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad...

Ginny Marvin | Jul 10, 2017 at 8:30 am ET

AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads

Google says AMP ads can load up to 5 seconds faster than standard display...

Ginny Marvin | May 25, 2017 at 10:19 am ET

Google pushes AMP Ads adoption, announces Celtra & Moat integrations

AMP ads can load as quickly as the AMP pages they appear on....

Ginny Marvin | May 19, 2017 at 11:36 am ET

Your AMP inventory is worth more than you think

Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium...

Barb Palser | May 19, 2017 at 10:46 am ET

The best-kept AdWords secret: AMP your landing pages

Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist...

Frederick Vallaeys | May 11, 2017 at 2:56 pm ET

Baidu becomes Google’s biggest ally in mobile page speed

Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly....

Hermes Ma | Mar 31, 2017 at 12:45 pm ET

Advice for AMP-curious publishers

Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile...

Barb Palser | Mar 20, 2017 at 1:05 pm ET

Using AMP? A known bug is probably screwing up your Google Analytics

Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and...

Danny Sullivan | Mar 2, 2017 at 2:08 pm ET

Links to AMP content are showing up outside of search results

With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is...

Barb Palser | Feb 27, 2017 at 1:25 pm ET
  • Previous Articles »
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