AMP: Accelerated Mobile Pages
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AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices.
The AMP Project was formally announced on Oct. 7, 2015, with support from Google, Twitter, WordPress and several publishers and other companies.
Those using AMP will already have their pages load fast within Twitter, the company has said. On Feb. 24, 2016, Google integrated AMP listings into its mobile search results.
For more about AMP, see the AMP Project site, our How To Get Started With Accelerated Mobile Pages (AMP) article and our coverage below. See also our AMP category at Search Engine Land for stories specially about AMP and Google’s search results.
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP...
The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it
A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad...
AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads
Google says AMP ads can load up to 5 seconds faster than standard display...
Google pushes AMP Ads adoption, announces Celtra & Moat integrations
AMP ads can load as quickly as the AMP pages they appear on....
Your AMP inventory is worth more than you think
Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium...
The best-kept AdWords secret: AMP your landing pages
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist...
Baidu becomes Google’s biggest ally in mobile page speed
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly....
Advice for AMP-curious publishers
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile...
Using AMP? A known bug is probably screwing up your Google Analytics
Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and...
Links to AMP content are showing up outside of search results
With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is...
Google AMP carousels are multiplying!
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled...
Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer...
The death of mobile pop-ups and what you can do instead
Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to...
After 4 months & 125M+ pages indexed, where are we with AMP?
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with...
Google opens the AMP fire hose
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been...
Google updates Universal App Campaign targeting, touts 3 billion app installs from ads
The new version is aimed at delivering higher-value customers to app marketers with machine...
AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click
What is up next for AMP? Faster ad landing pages. Google said the average landing page takes 6.9 seconds to load, but with ALP it is less than a...
Google announces AMP for Ads & AMP Landing Pages among DoubleClick news
DoubleClick will support programmatic buying and selling of Google's new dynamic native ads and announced a deal with Time Warner for...
Mobile marketing AMPlification: Content, performance and measurement
What's the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains...
AMP: Above and beyond
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of...
