Native Advertising
What Is Native Advertising?
Native Advertising is a type of paid placement that is designed to fit seamlessly into the content that surrounds it. In its design, content and writing style, the native ad mirrors the non-paid content around it, giving the user the impression that it really belongs.
Latest Native Advertising News:
Your quick-start guide to podcast advertising
Everything you need to determine if podcast ads are right for your brand and how to get the most from your...
Waze enables programmatic inventory, offers richer analytics with Google ad tech integrations
Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that...
Quora unveils new Promoted Answers ad unit
The Promoted Answers unit has the same targeting options as the platform's other ad...
How marketers cope in an increasingly-skippable advertising environment
Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences...
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new...
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business...
Turning Your Data Into Compelling Stories – SMX Advanced Recap
Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they...
Reddit introduces native autoplay video ads optimized for the site’s recent redesign
Unlike previous video ad products sold via cost per impression, Reddit's new video ad units are available on a cost-per-view...
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to...
Google is testing ads in its app Feed
The Google Feed offers up an un-tapped source of mobile ad...
Quora launches native image ads globally
The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active...
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
How it works and what makes MSAN different from other ad...
Native isn’t display. Stop treating it like it is.
Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format's potential....
Reddit’s native ads are now available in the Android app
Promoted Posts are now available on Reddit's Android and iOS...
Native will dominate display spending in 2018
Mobile, social media and Amazon are the major growth drivers....
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Publishers can implement the format made popular by social networks on their own sites -- and control the ad...
Why you should be using programmatic native ads
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you...
Reddit introduces native promoted post ads in its mobile apps
The company says its iOS and Android apps are now the most popular way for users to access Reddit content on...
SourceMedia moves into dynamic native ads
The publisher is launching three types of native ads designed to move a B2B buyer along in the buying...
How to overcome unique B2B digital marketing challenges
Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common...