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Native Advertising

What Is Native Advertising?

Native Advertising is a type of paid placement that is designed to fit seamlessly into the content that surrounds it. In its design, content and writing style, the native ad mirrors the non-paid content around it, giving the user the impression that it really belongs.

Latest Native Advertising News:

  • Latest
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Google is coming for Facebook budgets with Discovery ads, now available globally

Discovery campaigns are available to all advertisers...

Ginny Marvin | May 27, 2020 at 5:21 pm ET
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Quora adds features to help advertisers measure and attribute conversions more accurately

Advanced Match and Conversion Windows are now available....

Taylor Peterson | Feb 5, 2020 at 1:00 pm ET
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Stock photo service Unsplash launches image-based advertising for brands

The new offering could bring visibility to brand content that users might not see...

Taylor Peterson | Dec 16, 2019 at 1:29 pm ET

 

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Your quick-start guide to podcast advertising

Everything you need to determine if podcast ads are right for your brand and how to get the most from your...

George Nguyen | Jul 31, 2019 at 12:41 pm ET
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Waze enables programmatic inventory, offers richer analytics with Google ad tech integrations

Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that...

Taylor Peterson | Apr 11, 2019 at 2:30 pm ET
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Quora unveils new Promoted Answers ad unit

The Promoted Answers unit has the same targeting options as the platform's other ad...

Robin Kurzer | Nov 28, 2018 at 8:00 am ET
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How marketers cope in an increasingly-skippable advertising environment

Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences...

Mark Williams | Sep 21, 2018 at 12:06 pm ET
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Google debuts Shoppable Image ads, video in Shopping Showcase ads

The new formats, introduced for the holiday season, are intended to help advertisers attract new...

Ginny Marvin | Sep 17, 2018 at 11:05 am ET
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Exclusive: Survey shows social media poised to capture holiday ad spend

Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business...

Brian Handly | Sep 13, 2018 at 2:29 pm ET
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Turning Your Data Into Compelling Stories – SMX Advanced Recap

Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they...

Keri Morgret | Jun 21, 2018 at 10:49 am ET
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Reddit introduces native autoplay video ads optimized for the site’s recent redesign

Unlike previous video ad products sold via cost per impression, Reddit's new video ad units are available on a cost-per-view...

Amy Gesenhues | Jun 12, 2018 at 12:12 pm ET
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5 PPC mistakes you’re probably making in your campaigns

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to...

Sponsored Content: Outbrain | May 29, 2018 at 7:30 am ET
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Google is testing ads in its app Feed

The Google Feed offers up an un-tapped source of mobile ad...

Ginny Marvin | May 25, 2018 at 5:09 pm ET
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Quora launches native image ads globally

The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active...

Ginny Marvin | May 22, 2018 at 3:10 pm ET
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More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data

How it works and what makes MSAN different from other ad...

Ginny Marvin | May 21, 2018 at 9:30 am ET
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Native isn’t display. Stop treating it like it is.

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format's potential....

Casey Wuestefeld | Apr 30, 2018 at 4:28 pm ET
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Reddit’s native ads are now available in the Android app

Promoted Posts are now available on Reddit's Android and iOS...

Susan Wenograd | Apr 25, 2018 at 5:22 pm ET
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Native will dominate display spending in 2018

Mobile, social media and Amazon are the major growth drivers....

Greg Sterling | Apr 11, 2018 at 9:01 am ET
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Connatix launches Stories for Publishers to bring native Story units to mobile sites

Publishers can implement the format made popular by social networks on their own sites -- and control the ad...

Ginny Marvin | Mar 23, 2018 at 8:30 am ET
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Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you...

Grace Kaye | Mar 16, 2018 at 12:39 pm ET
  • Previous Articles »
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