Native Advertising
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What Is Native Advertising?
Native Advertising is a type of paid placement that is designed to fit seamlessly into the content that surrounds it. In its design, content and writing style, the native ad mirrors the non-paid content around it, giving the user the impression that it really belongs.
Latest Native Advertising News:
Instagram redesigns call-to-action bar to dynamically mirror ads
By blending the bar with an ad’s photo or video, Instagram may be able to insert more ads in people’s...
Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’
If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to...
At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be part of the...
GroupM sheds light on its updated viewability standards for display & video ads
The updates come, in part, in response to speedy scrolling habits on mobile social feeds and highlight tensions arising on the video...
Quora launches retargeting for advertisers
Advertisers can build audience lists and create ads targeted to segments of past site visitors....
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on...
Watson helps AdYouLike screen content for native ads
The UK-based ad platform, now expanded to the US, says this is the first native ad job for the "Jeopardy"-winning...
Report: Native ad buying surges 74%, programmatic slips 12%
Brand safety concerns are seen as cause of programmatic...
3 ways for marketers to get more from their content
Publishers want exclusivity, and advertisers want amplification, so what's the solution? Contributor Casey Wuestefeld discusses how publishers...
Google goes after mobile native advertising with new AdSense formats
Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads....
How to market your brand using interactive native content — Part 3
In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience,...
For emerging ad exchange NYIAX, it’s back to the future
Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital...
How to make ads less adversarial
Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O'Brien...
At IAB Programmatic Symposium, digital advertising looks to grow up
The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is...
When is a native ad not native? Understanding it’s all about context
Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality...
Study: Native ads beat display for driving visits to physical stores
Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store...
How to market your brand using interactive native content
Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring's unique,...
NinthDecimal adds native ads to its location-based repertoire
The San Francisco company now offers location-targeting and offline attribution for a complete range of ad types on mobile and...
Three-year long study finds native ad spend jumped 600 percent between 2014 & 2016
Conducted by native ad platform Nativo, the study looked at native ad spends for 10 different verticals, including Food and Drink, Automotive...
Facebook expands branded content program, will mark posts as ‘paid’
Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid...
