Online Reputation Management
5 critical elements for local marketing success
What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign...
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...
73% of marketers plan to increase ABM budgets in 2020
Sixty-four percent plan to increase ABM staff next year, study...
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
Hootsuite integrates Yext Reviews into its dashboard
Businesses using both platforms will be able to manage online customer reviews and monitor their Yext analytics alongside their social media...
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
Do men and women value online reviews differently?
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female...
Repair your reputation: Displace mugshots with your family photo album
You have the tools to suppress your own mugshots in search engines’ results by publishing a bunch of images associated with your name. Here's...
8 best online reputation management tools for your brand
As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will...
Going on the offensive: The use of attack sites in reputation management
Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation...
Tips on leveraging personal name collisions in online reputation management
Each person may be as unique as a snowflake, but there's a good chance they share a name with someone else. Contributor Chris Silver Smith...
6 dimensions of online reputation that should guide your social media marketing
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when...
Three ways to use a domain name for business today
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the...
Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along...
How long does reputation management take?
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or...
Is Ripoff Report subverting Google take-downs?
Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close...
SMX West session: Harnessing the power of online reviews
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking...
Google thaws (a little) on defamation cases
Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be...
Let’s make 2017 the year of honest reviews!
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look...