Online Reputation Management
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
Do men and women value online reviews differently?
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female...
Repair your reputation: Displace mugshots with your family photo album
You have the tools to suppress your own mugshots in search engines’ results by publishing a bunch of images associated with your name. Here's...
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
Going on the offensive: The use of attack sites in reputation management
Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation...
Tips on leveraging personal name collisions in online reputation management
Each person may be as unique as a snowflake, but there's a good chance they share a name with someone else. Contributor Chris Silver Smith...
6 dimensions of online reputation that should guide your social media marketing
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when...
Three ways to use a domain name for business today
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the...
Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along...
How long does reputation management take?
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or...
Is Ripoff Report subverting Google take-downs?
Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close...
SMX West session: Harnessing the power of online reviews
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking...
Google thaws (a little) on defamation cases
Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be...
Let’s make 2017 the year of honest reviews!
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look...
The importance of local authenticity
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers...
Paradigm shift: Has Google suspended defamation removals?
Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google's longstanding informal policy of granting...
10 domain name secrets to repair your online reputation
If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith...
3 next-level Yelp tricks for business owners
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review...
Can company structure spawn cannibalization? Most definitely.
With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if...