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2021 resolutions: 5 tips for your Google Ads campaigns

What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...

Sponsored Content: SEISO | Jan 5, 2021 at 7:00 am ET
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Why PPC automation wrecks some search marketers

PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...

Sponsored Content: Optmyzr | Oct 21, 2020 at 7:30 am ET
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Here’s an alternative to cookies for user tracking

Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it...

Alan K'necht | Jul 30, 2020 at 11:15 am ET

 

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Two things you need to turn PPC campaigns into winners

How account blueprints can drive flawless execution of your PPC...

Sponsored Content: Optmyzr | Jul 21, 2020 at 7:30 am ET
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5 essential tips for optimizing your Google Ads Campaigns

Maximize your return, benchmark your potential, and get more results from your ad spend....

Sponsored Content: SEISO | Jun 22, 2020 at 7:30 am ET
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17 ways PPC can help your business survive economic crisis

Nimble, measurable, and cost-effective ways to market in challenging...

Sponsored Content: Optmyzr | May 4, 2020 at 7:30 am ET
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3 tips for optimizing paid social campaigns for seasonality

How retailers can make their seasonal social ad dollars go further....

Taylor Peterson | Feb 24, 2020 at 2:52 pm ET
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Introducing the Periodic Table of Digital Commerce Marketing

Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the...

Pamela Parker | Feb 19, 2020 at 10:36 am ET
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Why are you making PPC budgets so difficult?

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....

Sponsored Content: Adzooma | Dec 18, 2019 at 7:30 am ET
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How to create PPC reports people will actually read

Stop wasting hours of your week building reports that don’t even get...

Sponsored Content: Adzooma | Dec 10, 2019 at 7:30 am ET
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How to create a seamless cross-channel customer journey with call tracking

When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...

Sponsored Content: Invoca | Dec 3, 2019 at 7:30 am ET
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Stop managing your PPC campaigns the difficult way

It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....

Sponsored Content: Adzooma | Nov 21, 2019 at 7:30 am ET
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3 ways to take back control from PPC automations

When Google and the engines automate PPC tasks, you can still remain in control with "automation...

Sponsored Content: Optmyzr | Oct 15, 2019 at 7:30 am ET
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The 4 optimization techniques from Google you can use with Amazon Ads today

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...

Sponsored Content: Optmyzr | Sep 10, 2019 at 7:30 am ET
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How to become a professional digital marketer

In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...

Sponsored Content: Careerplay | Sep 5, 2019 at 7:30 am ET
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Bing Ads rebrands as Microsoft Advertising

First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a...

Ginny Marvin | Apr 29, 2019 at 9:14 am ET
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Top 5 Facebook creative design pitfalls to avoid

Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative...

Kevin Goodwin | Feb 26, 2019 at 8:07 am ET
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Agencies say search, social spend will rise, but increases target 5 platforms

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top...

Ginny Marvin | Jan 31, 2019 at 3:00 pm ET
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Client in-housing, competition for talent top digital agency concerns

Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...

Ginny Marvin | Jan 30, 2019 at 3:00 pm ET
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The Most Critical Google Ads (AdWords) Trends of 2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...

Sponsored Content: AdPoint | Jan 23, 2019 at 7:30 am ET
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