Paid search
Bing Ads rebrands as Microsoft Advertising
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a...
Top 5 Facebook creative design pitfalls to avoid
Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative...
Agencies say search, social spend will rise, but increases target 5 platforms
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top...
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns
The "new-to-brand" set of metrics are aimed at helping brands understand how well their campaigns convert first-time...
The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion
Here's a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with...
Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it...
5 ways to make your holiday advertising campaigns more profitable
It's time to start thinking about a holiday advertising strategy to reach the right customer...
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Third Door Media's "Making Room for Amazon" report highlights marketers' plans for Amazon ad budgets, staff and...
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business...
Expert management of Bing Shopping Ads just got easier
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...
Find anomalies in your campaign spending with this Google Ads script
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by...
Avoid the 8 most common pitfalls of automated bidding
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common...
Google’s somewhat-new guide to totally excellent ads
As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all...
There is no reason to manage bids manually
When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here's why it's best to automate...
Expanded phrase match negatives: A script for misspellings
Can't spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the...
The Google expanded text ad CTR lift that never was
Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA)...