• Marketing Land
  • Sections
    • MarTech
    • CMO
    • Social
    • SEM
    • SEO
    • Mobile
    • Analytics
    • Display
    • Email
    • Retail
    • Video
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Retail
  • MarTech
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land

Lean into your data

To improve CX, brand loyalty

What's ahead for ad tech?

More consolidation

Events

Join us at SMX Advanced!

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Email
  • Retail
  • Video
  • Newsletters
  • Home

Paid search

Subscribe to Marketing Day for the very best digital marketing news, delivered each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

  • Latest

Agencies say search, social spend will rise, but increases target 5 platforms

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top...

Ginny Marvin | Jan 31, 2019 at 3:00 pm ET

Client in-housing, competition for talent top digital agency concerns

Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...

Ginny Marvin | Jan 30, 2019 at 3:00 pm ET

The Most Critical Google Ads (AdWords) Trends of 2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...

Sponsored Content: AdPoint | Jan 23, 2019 at 7:30 am ET

Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns

The "new-to-brand" set of metrics are aimed at helping brands understand how well their campaigns convert first-time...

Ginny Marvin | Jan 22, 2019 at 11:46 am ET

The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion

Here's a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with...

Kirk Williams | Nov 21, 2018 at 1:52 pm ET

Product listing ads, digital co-op and the $13 billion opportunity

By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it...

Andreas Reiffen | Nov 20, 2018 at 2:07 pm ET

5 ways to make your holiday advertising campaigns more profitable

It's time to start thinking about a holiday advertising strategy to reach the right customer...

Jacob Baadsgaard | Oct 29, 2018 at 3:33 pm ET

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Third Door Media's "Making Room for Amazon" report highlights marketers' plans for Amazon ad budgets, staff and...

Amy Gesenhues | Oct 26, 2018 at 9:00 am ET

SEO agencies – Important questions to ask before choosing one

Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about...

Sponsored Content: Webgator | Oct 22, 2018 at 7:30 am ET

Do you still need a PPC tool with the new Google Ads?

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...

Sponsored Content: Optmyzr | Oct 15, 2018 at 7:30 am ET

Exclusive: Survey shows social media poised to capture holiday ad spend

Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business...

Brian Handly | Sep 13, 2018 at 2:29 pm ET

Expert management of Bing Shopping Ads just got easier

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...

Sponsored Content: Optmyzr | Sep 10, 2018 at 7:30 am ET

Find anomalies in your campaign spending with this Google Ads script

Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by...

Daniel Gilbert | Sep 7, 2018 at 12:32 pm ET

Avoid the 8 most common pitfalls of automated bidding

With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common...

Frederick Vallaeys | Sep 6, 2018 at 12:52 pm ET

Google’s somewhat-new guide to totally excellent ads

As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all...

Matt Lawson | Sep 5, 2018 at 4:07 am ET

There is no reason to manage bids manually

When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here's why it's best to automate...

Frederick Vallaeys | Aug 30, 2018 at 2:00 pm ET

Expanded phrase match negatives: A script for misspellings

Can't spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the...

Daniel Gilbert | Aug 17, 2018 at 3:00 pm ET

The Google expanded text ad CTR lift that never was

Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA)...

Andy Taylor | Aug 17, 2018 at 2:55 pm ET

Are you holding your funnel accountable?

Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer's funnel and determine how they will be...

Amy Bishop | Aug 17, 2018 at 1:42 pm ET

15 questions to ask yourself before publishing a new landing page

Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and...

Jacob Baadsgaard | Aug 16, 2018 at 9:04 am ET
  • Previous Articles »

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • Google’s Black Box Bidding Solution: A look under the hood
  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Digital Agency e-Book
Sign up for our daily newsletter
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.