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Pinterest: Business Use & Advertising

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Pinterest: Business Use & Advertising

  • Latest

Pinterest’s new Shop the Look collections lets brands promote several items in one mobile ad

Advertisers will be able to showcase up to four products with the new ad format....

Amy Gesenhues | Sep 23, 2019 at 10:24 am ET

Pinterest brings Shoppable Pins to visual searches for fashion, home products

The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and...

Amy Gesenhues | Sep 17, 2019 at 11:29 am ET

You can’t advertise that: The big list of prohibited ads across social and search platforms

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land...

Amy Gesenhues | Sep 16, 2019 at 10:26 am ET

 

Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration

The social media marketing week in review: A round up of news and announcements you may have...

Amy Gesenhues | Aug 16, 2019 at 2:03 pm ET

Pinterest revenue jumps 62%, monthly active users reaches 300 million

The company saw revenue climb to $261 million during the second quarter of...

Amy Gesenhues | Aug 2, 2019 at 3:31 pm ET

Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone

Advertisers will be able to promote Pins from their business accounts right from their mobile devices. ...

Amy Gesenhues | Jul 25, 2019 at 2:35 pm ET

Pinterest unveils new video capabilities for brands

Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of...

Amy Gesenhues | Jul 10, 2019 at 1:22 pm ET

Welcome to the next era of social media marketing

The first installment in Marketing Land’s series looking at how paid social marketing is evolving as user growth slows and social commerce...

Amy Gesenhues | Jun 24, 2019 at 11:21 am ET

Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool

The visual search feature will recommend fashion and home decor products based on the context of an...

Amy Gesenhues | Jun 17, 2019 at 11:50 am ET

Quora, Pinterest ads pixel integrations now available in Google Tag Manager

Now it's easier to add Pinterest and Quora ads pixels to your site in GTM....

Amy Gesenhues | Apr 30, 2019 at 10:32 am ET

Pinterest introduces new conversion features for Promoted Pins and Videos

The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with...

Amy Gesenhues | Apr 11, 2019 at 2:49 pm ET

Pinterest makes Shopping Ads self-serve, launches new Catalogs feature

Merchants will now be able to run Shopping Ad campaigns via Ads...

Amy Gesenhues | Mar 4, 2019 at 12:56 pm ET

Social media 2018 put the spotlight on data, video, Stories

A wrap up of this year's social media advertising highlights....

Amy Gesenhues | Dec 27, 2018 at 9:00 am ET

Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy

This holiday season, the social media platform has developed special gift-finding tools exclusively for Macy's, Lowe's, Kohl's and...

Amy Gesenhues | Nov 16, 2018 at 2:34 pm ET

Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad

Each image can link to a separate landing...

Amy Gesenhues | Nov 1, 2018 at 12:10 pm ET

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Third Door Media's "Making Room for Amazon" report highlights marketers' plans for Amazon ad budgets, staff and...

Amy Gesenhues | Oct 26, 2018 at 9:00 am ET

Is Facebook the only platform using 2FA for ad targeting?

After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's...

Amy Gesenhues | Oct 23, 2018 at 2:10 pm ET

Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping

The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information....

Amy Gesenhues | Oct 17, 2018 at 2:17 pm ET

Pinterest expected to hit $1 billion ad revenue by 2020

New ad products, including video, and a growing audience will put Pinterest's average ad revenue per user in the US closer to Snapchat and...

Ginny Marvin | Oct 1, 2018 at 2:56 pm ET

Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins

Previously only available to large businesses, Pinterest Shop the Look Pins are now available to all business...

Amy Gesenhues | Sep 20, 2018 at 12:46 pm ET
  • Previous Articles »

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