Pinterest: Business Use & Advertising
Pinterest’s new Shop the Look collections lets brands promote several items in one mobile ad
Advertisers will be able to showcase up to four products with the new ad format....
Pinterest brings Shoppable Pins to visual searches for fashion, home products
The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and...
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land...
Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration
The social media marketing week in review: A round up of news and announcements you may have...
Pinterest revenue jumps 62%, monthly active users reaches 300 million
The company saw revenue climb to $261 million during the second quarter of...
Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone
Advertisers will be able to promote Pins from their business accounts right from their mobile devices. ...
Pinterest unveils new video capabilities for brands
Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of...
Welcome to the next era of social media marketing
The first installment in Marketing Land’s series looking at how paid social marketing is evolving as user growth slows and social commerce...
Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool
The visual search feature will recommend fashion and home decor products based on the context of an...
Quora, Pinterest ads pixel integrations now available in Google Tag Manager
Now it's easier to add Pinterest and Quora ads pixels to your site in GTM....
Pinterest introduces new conversion features for Promoted Pins and Videos
The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with...
Pinterest makes Shopping Ads self-serve, launches new Catalogs feature
Merchants will now be able to run Shopping Ad campaigns via Ads...
Social media 2018 put the spotlight on data, video, Stories
A wrap up of this year's social media advertising highlights....
Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy
This holiday season, the social media platform has developed special gift-finding tools exclusively for Macy's, Lowe's, Kohl's and...
Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad
Each image can link to a separate landing...
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Third Door Media's "Making Room for Amazon" report highlights marketers' plans for Amazon ad budgets, staff and...
Is Facebook the only platform using 2FA for ad targeting?
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's...
Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information....
Pinterest expected to hit $1 billion ad revenue by 2020
New ad products, including video, and a growing audience will put Pinterest's average ad revenue per user in the US closer to Snapchat and...
Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins
Previously only available to large businesses, Pinterest Shop the Look Pins are now available to all business...