Pinterest: Business Use & Advertising
Welcome to the next era of social media marketing
The first installment in Marketing Land’s series looking at how social platforms – and usage – is shifting as user growth slows and social...
Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool
The visual search feature will recommend fashion and home decor products based on the context of an...
Quora, Pinterest ads pixel integrations now available in Google Tag Manager
Now it's easier to add Pinterest and Quora ads pixels to your site in GTM....
Pinterest introduces new conversion features for Promoted Pins and Videos
The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with...
Pinterest makes Shopping Ads self-serve, launches new Catalogs feature
Merchants will now be able to run Shopping Ad campaigns via Ads...
Social media 2018 put the spotlight on data, video, Stories
A wrap up of this year's social media advertising highlights....
Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy
This holiday season, the social media platform has developed special gift-finding tools exclusively for Macy's, Lowe's, Kohl's and...
Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad
Each image can link to a separate landing...
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Third Door Media's "Making Room for Amazon" report highlights marketers' plans for Amazon ad budgets, staff and...
Is Facebook the only platform using 2FA for ad targeting?
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's...
Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information....
Pinterest expected to hit $1 billion ad revenue by 2020
New ad products, including video, and a growing audience will put Pinterest's average ad revenue per user in the US closer to Snapchat and...
Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins
Previously only available to large businesses, Pinterest Shop the Look Pins are now available to all business...
Pinterest opens API to give brands more insights on influencer campaigns
Pinterest adds eight influencer marketing platforms to its Marketing Partners program....
Pinterest says it will attract some 50M back-to-school shoppers this season
Kohl's, DSW and The Children's Place are among the retail brands running back-to-school ads on Pinterest this year....
Pinterest opens up wide-format Promoted Videos to all advertisers
Launched in May to a limited group of brands, the max-width video ad units are now available to all advertisers via Pinterest's Ads Manager....
Pinterest Marketing Partner program adds creative segment with 7 ad platforms
Pinterest advertisers will now be able to use Vidmob, Popular Pays, Social Native, Vidsy, Shutterstock Custom, QuickFrame and The Online Studio....
How to use Pinterest to drive high-volume traffic on auto-pilot
Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content...
Intro to Pinterest ads: From setup to success story
Contributor Akvile DeFazio explains how to set up a Pinterest business account, discover the available advertising features and accomplish your...
Pinterest tests wide-format Promoted Videos; steps up efforts to court entertainment brands
The company has hired an entertainment strategist and sales lead to help grow business within its entertainment vertical....