Pinterest: Business Use & Advertising
Pinterest expected to hit $1 billion ad revenue by 2020
New ad products, including video, and a growing audience will put Pinterest's average ad revenue per user in the US closer to Snapchat and...
Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins
Previously only available to large businesses, Pinterest Shop the Look Pins are now available to all business...
Pinterest opens API to give brands more insights on influencer campaigns
Pinterest adds eight influencer marketing platforms to its Marketing Partners program....
Pinterest says it will attract some 50M back-to-school shoppers this season
Kohl's, DSW and The Children's Place are among the retail brands running back-to-school ads on Pinterest this year....
Pinterest opens up wide-format Promoted Videos to all advertisers
Launched in May to a limited group of brands, the max-width video ad units are now available to all advertisers via Pinterest's Ads Manager....
Pinterest Marketing Partner program adds creative segment with 7 ad platforms
Pinterest advertisers will now be able to use Vidmob, Popular Pays, Social Native, Vidsy, Shutterstock Custom, QuickFrame and The Online Studio....
How to use Pinterest to drive high-volume traffic on auto-pilot
Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content...
Intro to Pinterest ads: From setup to success story
Contributor Akvile DeFazio explains how to set up a Pinterest business account, discover the available advertising features and accomplish your...
Pinterest tests wide-format Promoted Videos; steps up efforts to court entertainment brands
The company has hired an entertainment strategist and sales lead to help grow business within its entertainment vertical....
Pinterest redesigns business profile pages with monthly viewer counts
The monthly viewer count number will show businesses the number of people who have viewed their pins during the last 30 days....
Pinterest reports 50% gain YoY in SMB advertisers
On the one-year anniversary of its Pinterest Propel ad program, the site shared ad stats and announced a new head of...
Pinterest’s head of ad products exits company less than 6 months after taking over ad business
After less than a year at Pinterest, Jon Alferness is no longer with the company. He had taken over the site's ad products in December after Tim...
Pinterest Shopping Ads now out of testing, available to hundreds of advertisers
Launched last year, Pinterest's Shopping Ads program began with a limited number of beta partners, including IKEA Canada, Lowe's and Ulta...
Pinterest ad boss Tim Kendall is leaving the company
Jon Alferness, a former Google ad exec Pinterest poached in July, will replace Kendall as the head of Pinterest’s ad...
Pinterest adds custom QR-like codes for businesses, more shoppable pins
In a series of product updates and feature additions, Pinterest is trying to solidify its visual search platform ahead of the holiday shopping...
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related...
Pinterest signs visual search & advertising deal with Target to license its Lens technology
In a multiyear deal, Target will embed Pinterest’s visual search feature in its apps and will commit to spend an undisclosed amount on...
Pinterest’s interest-based ad-targeting options swell to more than 5,000
Pinterest’s expanded targeting options are supplied by its Taste Graph that has indexed more than 100 billion...
Pinterest opens self-serve version of Pin Collective branded-content program
Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform....
Facebook updates its shoppable Collection ads to mirror print catalogs
Ads using Facebook’s lifestyle templates can feature full-width photos with tagged products and maps to nearby store...
