Martech: Predictive Marketing
Applying agile to deliver better customer journeys
Being agile marketers requires us to venture outside of our comfort...
DoubleVerify launches real-time, predictive ad effectiveness solution
The solution analyzes a mix of ad exposure and engagement data to gauge expected ad performance....
IBM launches new predictive ad solution for campaign creative elements
The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a campaign....
The major deals and integrations that shaped technology for marketers in 2019
The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone....
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing...
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early...
Martech vendors, retail marketers share martech predictions for Amazon Prime Day
Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term...
Forrester: Over-reliance on big data, siloed teams impede customer insights
Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester's latest survey....
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
Lewnes discussed marketing technology trends and why robots will never replace...
Making the leap from automatic….to intelligent marketing automation
Why AI is a ‘must-have’ for marketing campaign...
Teach yourself about machine learning and artificial intelligence
Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Salesforce adds Interaction Studio, integration with Google Analytics 360
Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service...
Nebula Genomics readies a marketplace to sell a precious dataset: You
In partnership with startup Longenesis, the blockchain-based marketplace will be decentralized, encrypted and compliant with...
Here’s why Radius and Leadspace decided to combine
The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and...
Here’s why 6sense bought ZenIQ
Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other...
The rise of voice technologies means new opportunities for podcasting
Audio tech companies Podible and VoxSnap have both recently launched innovative offerings podcast listeners and content...
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...