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Martech: Predictive Marketing

  • Latest

How technology is changing what it means to be an effective marketer

Tools and tech to help improve analysis, decision making, and strategic...

Ginny Marvin | Jul 10, 2020 at 10:55 am ET

Welcome to the Predictive Marketing Era

How to become a nimbler, smarter, more successful PPC...

Ginny Marvin | Jun 23, 2020 at 1:33 pm ET

How using neuroscience can help capture customer sentiment and predict future behavior

As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the...

Jade Bunke | Jun 15, 2020 at 1:30 pm ET

 

What should you expect from a B2B Marketing Automation Platform?

If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor...

Pamela Parker | Apr 9, 2020 at 5:50 pm ET

Applying agile to deliver better customer journeys

Being agile marketers requires us to venture outside of our comfort...

Jennifer Cannon | Jan 24, 2020 at 1:17 pm ET

DoubleVerify launches real-time, predictive ad effectiveness solution

The solution analyzes a mix of ad exposure and engagement data to gauge expected ad performance....

Amy Gesenhues | Jan 9, 2020 at 11:55 am ET

IBM launches new predictive ad solution for campaign creative elements

The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a campaign....

Amy Gesenhues | Jan 7, 2020 at 7:00 am ET

The major deals and integrations that shaped technology for marketers in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone....

Amy Gesenhues | Dec 31, 2019 at 9:43 am ET

Why are you making PPC budgets so difficult?

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....

Sponsored Content: Adzooma | Dec 18, 2019 at 7:30 am ET

Machine learning for next-best offers

The ability to make predictions based on past purchase data creates a world of possibilities for creative...

Sponsored Content: Comarch | Dec 11, 2019 at 7:30 am ET

How deep learning can reduce bias in advertising

Algorithm design, data and implementation are key to minimizing...

Sponsored Content: Cognitiv | Dec 4, 2019 at 7:30 am ET

Salesforce adds AI, interactive components to its email platform

The company is expected to pilot the newly integrated capabilities starting in early...

Jennifer Cannon | Oct 24, 2019 at 11:03 am ET

Martech vendors, retail marketers share martech predictions for Amazon Prime Day

Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term...

Jennifer Cannon | Jul 11, 2019 at 1:19 pm ET

Forrester: Over-reliance on big data, siloed teams impede customer insights

Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester's latest survey....

Jennifer Cannon | Jun 13, 2019 at 1:33 pm ET

Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI

Lewnes discussed marketing technology trends and why robots will never replace...

Amy Gesenhues | Apr 4, 2019 at 3:33 pm ET

Making the leap from automatic….to intelligent marketing automation

Why AI is a ‘must-have’ for marketing campaign...

Sponsored Content: IBM Watson Marketing | Mar 12, 2019 at 7:30 am ET

Teach yourself about machine learning and artificial intelligence

Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development...

Pamela Parker | Nov 28, 2018 at 3:38 pm ET

3 signs it’s time to make the switch to account-based analytics

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...

Sponsored Content: Terminus | Nov 12, 2018 at 7:30 am ET

Salesforce adds Interaction Studio, integration with Google Analytics 360

Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service...

Barry Levine | Jun 14, 2018 at 11:14 am ET

Nebula Genomics readies a marketplace to sell a precious dataset: You

In partnership with startup Longenesis, the blockchain-based marketplace will be decentralized, encrypted and compliant with...

Barry Levine | Jun 4, 2018 at 10:56 am ET
  • Previous Articles »
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