Martech: Predictive Marketing
Using intent data to deliver results in 2021
Intent signals bring precision to today’s B2B marketing...
How technology is changing what it means to be an effective marketer
Tools and tech to help improve analysis, decision making, and strategic...
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC...
How using neuroscience can help capture customer sentiment and predict future behavior
As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the...
What should you expect from a B2B Marketing Automation Platform?
If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor...
Applying agile to deliver better customer journeys
Being agile marketers requires us to venture outside of our comfort...
DoubleVerify launches real-time, predictive ad effectiveness solution
The solution analyzes a mix of ad exposure and engagement data to gauge expected ad performance....
IBM launches new predictive ad solution for campaign creative elements
The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a campaign....
The major deals and integrations that shaped technology for marketers in 2019
The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone....
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing...
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early...
Martech vendors, retail marketers share martech predictions for Amazon Prime Day
Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term...
Forrester: Over-reliance on big data, siloed teams impede customer insights
Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester's latest survey....
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
Lewnes discussed marketing technology trends and why robots will never replace...
Making the leap from automatic….to intelligent marketing automation
Why AI is a ‘must-have’ for marketing campaign...
Teach yourself about machine learning and artificial intelligence
Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Salesforce adds Interaction Studio, integration with Google Analytics 360
Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service...