Martech: Predictive Marketing
Subscribe to Marketing Day for the very best digital marketing news, delivered each day.
Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible...
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for...
Martech 2017: The four biggest trends so far this year
What's been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond...
Salesforce makes Einstein a bit smarter in its Commerce Cloud
The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at...
IBM enlists Watson to define customer segments and insights
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term...
Oracle adds chatbots, smarter recommendation engine to its Clouds
The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party...
Why B2B needs artificial intelligence
It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a...
AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace
This week: two new approaches to website personalization and one for audience...
Absolutdata launches an AI-based decision-making platform
Adding AI to its tools for converting trial users and evaluating new product ideas, the company is moving toward decision-making as a...
Through Affinity Solutions, brands can now target the purchase histories of customers from 4000 banks
The launch of its Marketing Cloud makes these histories available for predictive marketing and sales...
IBM’s Watson helps turbocharge Rocket Fuel with more brainpower
The predictive marketing platform adds Watson to its existing AI so as to better understand the content where ads will...
Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
It turns out that Einstein knows customer data, but Watson knows the...
Machine learning is marketing’s future
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...
The death of prediction
One of the things the 2016 US Presidential election taught us was that a gap remains between data predictions and real-world performance....
AI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and Emarsys
Amazon adds a new intelligence-as-a-service, Facebook builds AI for filtering videos, and marketing platform Emarsys is making AI a member of...
Cognitive marketing gets closer with Google’s expansion of its cloud-based machine learning
This week's announcements by the tech giant, according to one analyst, highlight that “AI is going into...
Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds
The new framework distributes existing intelligent services across the company’s Marketing, Creative and Document Clouds and adds a variety of...
Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM
The new service, the companies said, is the first automated predictive scoring service for Dynamics that utilizes both business and consumer...
Optimove adds an intelligent agent for self-optimizing marketing campaigns
Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across...
With brains like Einstein’s, who needs marketers?
The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will...
