Public Relations

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Earned engagement and fragmented audiences: kickstart your process in the enterprise

Need to supplement your PR efforts to capture the parts of your audience you're not yet reaching? Columnist Garrett French shares his company's...

Garrett French | Jul 13, 2016 at 1:30 pm ET

When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams...

Erin Everhart | May 10, 2016 at 2:12 pm ET

Have you tapped into the marketing prowess of your PR team? Columnist Maggie Malek explains why today's public relations pros, along with new...

Maggie Malek | Feb 11, 2016 at 10:04 am ET

The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day. ...

Pamela Parker | Oct 29, 2015 at 1:18 pm ET

McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch. ...

Pamela Parker | Aug 27, 2015 at 12:46 pm ET

Columnist Paul Roetzer shares insights into how HubSpot's growth demonstrates the importance of technology immersion and...

Paul Roetzer | May 27, 2015 at 1:16 pm ET

Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which...

Danielle Wiley | Mar 7, 2014 at 9:15 am ET

This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some...

Pamela Parker | Jan 30, 2014 at 8:00 am ET

According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter...

Amy Gesenhues | Dec 30, 2013 at 5:07 pm ET

Brooke Hovey is an executive vice president at Cohn & Wolfe, where she leads the public relations firm’s Digital Innovation Group for the...

Amy Gesenhues | Dec 16, 2013 at 9:00 am ET

Marketing solutions provider Vocus has rolled out three new social media updates to their press release distribution service PRWeb, adding...

Amy Gesenhues | Sep 5, 2013 at 4:46 pm ET

Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that...

Amy Gesenhues | Jul 17, 2013 at 9:00 am ET

You’re trying to find a journalist to pitch. Muck Rack has been a standout service in that regard. Now it’s added a feature that it...

Danny Sullivan | Jul 1, 2013 at 3:02 pm ET