Public Relations
Earned engagement and fragmented audiences: kickstart your process in the enterprise
Need to supplement your PR efforts to capture the parts of your audience you're not yet reaching? Columnist Garrett French shares his company's...
5 ways SEO and PR should be working together
When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams...
The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner
Have you tapped into the marketing prowess of your PR team? Columnist Maggie Malek explains why today's public relations pros, along with new...
REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday
The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day. ...
Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch. ...
What Marketing Agencies Can Learn From HubSpot’s Growth
Columnist Paul Roetzer shares insights into how HubSpot's growth demonstrates the importance of technology immersion and...
Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople
Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which...
A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans
This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some...
With More Than 4 Million Followers, Anderson Cooper Is 2013’s Most Popular Journalist On Twitter
According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter...
Get To Know: Cohn & Wolfe’s Executive Vice President & Digital Innovation Group Leader
Brooke Hovey is an executive vice president at Cohn & Wolfe, where she leads the public relations firm’s Digital Innovation Group for the...
Vocus Rolls Out Social Media Updates To PRWeb, Adding Twitter Cards & Google Author Tags
Marketing solutions provider Vocus has rolled out three new social media updates to their press release distribution service PRWeb, adding...
NeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral Sensation
Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that...
Muck Rack Adds Search For Journalists By Google PageRank Feature
You’re trying to find a journalist to pitch. Muck Rack has been a standout service in that regard. Now it’s added a feature that it...