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Public Relations

  • Latest

What Cision’s acquisition signals for customers, martech industry

The company, which has been on an acquisition spree, will go private under Platinum Equity...

Jennifer Cannon | Oct 25, 2019 at 12:02 pm ET

Social listening: what it is, why it matters, and how to do it

What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...

Sponsored Content: Awario | Sep 17, 2019 at 7:30 am ET

How to maximize social media traffic to your site

How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in...

Sponsored Content: WebCEO | May 28, 2019 at 7:30 am ET

 

Earned engagement and fragmented audiences: kickstart your process in the enterprise

Need to supplement your PR efforts to capture the parts of your audience you're not yet reaching? Columnist Garrett French shares his company's...

Garrett French | Jul 13, 2016 at 1:30 pm ET

5 ways SEO and PR should be working together

When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams...

Erin Everhart | May 10, 2016 at 2:12 pm ET

The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner

Have you tapped into the marketing prowess of your PR team? Columnist Maggie Malek explains why today's public relations pros, along with new...

Maggie Malek | Feb 11, 2016 at 10:04 am ET

REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday

The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day. ...

Pamela Parker | Oct 29, 2015 at 1:18 pm ET

Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed

McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch. ...

Pamela Parker | Aug 27, 2015 at 12:46 pm ET

What Marketing Agencies Can Learn From HubSpot’s Growth

Columnist Paul Roetzer shares insights into how HubSpot's growth demonstrates the importance of technology immersion and...

Paul Roetzer | May 27, 2015 at 1:16 pm ET

Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople

Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which...

Danielle Wiley | Mar 7, 2014 at 9:15 am ET

A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans

This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some...

Pamela Parker | Jan 30, 2014 at 8:00 am ET

With More Than 4 Million Followers, Anderson Cooper Is 2013’s Most Popular Journalist On Twitter

According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter...

Amy Gesenhues | Dec 30, 2013 at 5:07 pm ET

Get To Know: Cohn & Wolfe’s Executive Vice President & Digital Innovation Group Leader

Brooke Hovey is an executive vice president at Cohn & Wolfe, where she leads the public relations firm’s Digital Innovation Group for the...

Amy Gesenhues | Dec 16, 2013 at 9:00 am ET

Vocus Rolls Out Social Media Updates To PRWeb, Adding Twitter Cards & Google Author Tags

Marketing solutions provider Vocus has rolled out three new social media updates to their press release distribution service PRWeb, adding...

Amy Gesenhues | Sep 5, 2013 at 4:46 pm ET

NeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral Sensation

Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that...

Amy Gesenhues | Jul 17, 2013 at 9:00 am ET

Muck Rack Adds Search For Journalists By Google PageRank Feature

You’re trying to find a journalist to pitch. Muck Rack has been a standout service in that regard. Now it’s added a feature that it...

Danny Sullivan | Jul 1, 2013 at 3:02 pm ET
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