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Marketing Land

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Real Time Marketing

What Is Real Time Marketing?

Definition: Real-time marketing or “RTM” moments occur when brands and agency marketers react quickly to local, national or global events happening online or offline, in an effort to interject corporate marketing into consumer conversations via social media messaging or boost brand recognition utilizing marketing platforms.

“Newsjacking” is also a term often used in conjunction with RTM or real-time marketing moments.

  • Latest

To gain actionable customer insights, ask the right questions

Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital...

Amy Gesenhues | Nov 6, 2019 at 9:14 am ET

Does your company really need a CDP?

Check out our marketer's guide to CDPs and ask yourself these 9 important questions....

Pamela Parker | Aug 30, 2019 at 2:23 pm ET

AI in action

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...

Sponsored Content: Provided By IBM With Insider Studios | Dec 10, 2018 at 7:30 am ET

 

3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas...

Sponsored Content: Optmyzr | Jan 31, 2018 at 7:30 am ET

How to cut through cross-channel noise using intent-driven personalization

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...

Sponsored Content: [24]7.ai | Apr 17, 2017 at 7:36 am ET

2017 Hashtag Bowl winners: Congrats To Twitter, Anheuser-Busch & Eggo

We've chosen the winners from our sixth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big...

Matt McGee | Feb 14, 2017 at 10:00 am ET

The State Of Cross-Channel Paid Search, Part 2: SEM & TV

In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and...

Josh Dreller | Feb 23, 2016 at 12:25 pm ET

2016 Hashtag Bowl Winners: Congrats To Facebook, Twitter, Gatorade & Pabst Blue Ribbon

We've chosen the winners from our fifth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big...

Matt McGee | Feb 17, 2016 at 9:01 am ET

Mobile Commerce: 5 Ways Your Company Can Improve

Are you making it easy enough for your customers to shop using their mobile devices? Columnist Aaron Strout offers some ways to boost consumers'...

Aaron Strout | Dec 17, 2015 at 11:00 am ET

Behaviorally-Triggered Email Marketing: It’s Easier Than You Think

Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for...

Steve Dille | Oct 28, 2015 at 10:30 am ET

Jet Tries Quirky Branding Effort That Turns Customers’ Shopping Carts Into Videos

The fledgling e-commerce site steps out with an attention-getting one-day real-time video-making effort, with the hope of intriguing customers...

Pamela Parker | Sep 11, 2015 at 1:18 pm ET

Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

The growth of the Internet of Things is bringing marketers unprecedented opportunities, says columnist Kevin Lindsay. But he warns it also...

Kevin Lindsay | Aug 24, 2015 at 12:04 pm ET

Walmart Positioned To Drive Omni-Channel Marketing In Global Retailing

The company's holistic approach is paving the way in retail. But columnist Josh Manion believes Walmart and other brands need to take steps to...

Josh Manion | Aug 5, 2015 at 9:09 am ET

Connected Experiences: Digital & Content Transformation

With the advance of the Internet of Things, marketers' opportunities to connect with consumers becomes much more varied -- and complicated....

Andy Betts | Mar 24, 2015 at 11:15 am ET

Best Brand Tweets On The Dress: White & Gold Or Blue & Black?

What color is THAT dress? Brands join in the conversation that's obsessing...

Danny Sullivan | Feb 26, 2015 at 10:27 pm ET

Brands Ride The #Llama Drama

There was a live-televised llama chase in Arizona ... you can guess want happened next....

Martin Beck | Feb 26, 2015 at 5:15 pm ET

2015 Hashtag Bowl Winners: Congrats To Facebook, McDonald’s & Bonobos

We've analyzed the Super Bowl social activity and named the three winners from the 2015 Hashtag...

Matt McGee | Feb 13, 2015 at 1:30 pm ET

Maintaining Brand Momentum Post-Super Bowl

Don't give up on your Super Bowl marketing campaigns the minute the game ends! Columnist Jason Warnock discusses several ways brands can...

Jason Warnock | Feb 3, 2015 at 12:50 pm ET

Live Blog: 2015 Super Bowl 49 Ads & Commercials

Thanks to everyone who joined us during the big game. Below you’ll see the archive of Marketing Land’s live #HashtagBowl blog,...

Pamela Parker | Feb 1, 2015 at 6:00 pm ET

Visa To Highlight Future Of Online Payment During Super Bowl With First ‘Shoppable Halftime Show’

The financial services company seeks to highlight the ease of purchasing with Visa Checkout....

Steve Hall | Jan 30, 2015 at 12:35 pm ET
  • Previous Articles »
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