Real Time Marketing
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What Is Real Time Marketing?
Definition: Real-time marketing or “RTM” moments occur when brands and agency marketers react quickly to local, national or global events happening online or offline, in an effort to interject corporate marketing into consumer conversations via social media messaging or boost brand recognition utilizing marketing platforms.
“Newsjacking” is also a term often used in conjunction with RTM or real-time marketing moments.
How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...
2017 Hashtag Bowl winners: Congrats To Twitter, Anheuser-Busch & Eggo
We've chosen the winners from our sixth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big...
The State Of Cross-Channel Paid Search, Part 2: SEM & TV
In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and...
2016 Hashtag Bowl Winners: Congrats To Facebook, Twitter, Gatorade & Pabst Blue Ribbon
We've chosen the winners from our fifth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big...
Mobile Commerce: 5 Ways Your Company Can Improve
Are you making it easy enough for your customers to shop using their mobile devices? Columnist Aaron Strout offers some ways to boost consumers'...
Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for...
Jet Tries Quirky Branding Effort That Turns Customers’ Shopping Carts Into Videos
The fledgling e-commerce site steps out with an attention-getting one-day real-time video-making effort, with the hope of intriguing customers...
Stop The Interruptions! Marketing In The Age Of The Always-On Consumer
The growth of the Internet of Things is bringing marketers unprecedented opportunities, says columnist Kevin Lindsay. But he warns it also...
Walmart Positioned To Drive Omni-Channel Marketing In Global Retailing
The company's holistic approach is paving the way in retail. But columnist Josh Manion believes Walmart and other brands need to take steps to...
Connected Experiences: Digital & Content Transformation
With the advance of the Internet of Things, marketers' opportunities to connect with consumers becomes much more varied -- and complicated....
Best Brand Tweets On The Dress: White & Gold Or Blue & Black?
What color is THAT dress? Brands join in the conversation that's obsessing...
Brands Ride The #Llama Drama
There was a live-televised llama chase in Arizona ... you can guess want happened next....
2015 Hashtag Bowl Winners: Congrats To Facebook, McDonald’s & Bonobos
We've analyzed the Super Bowl social activity and named the three winners from the 2015 Hashtag...
Maintaining Brand Momentum Post-Super Bowl
Don't give up on your Super Bowl marketing campaigns the minute the game ends! Columnist Jason Warnock discusses several ways brands can...
Live Blog: 2015 Super Bowl 49 Ads & Commercials
Thanks to everyone who joined us during the big game. Below you’ll see the archive of Marketing Land’s live #HashtagBowl blog,...
Visa To Highlight Future Of Online Payment During Super Bowl With First ‘Shoppable Halftime Show’
The financial services company seeks to highlight the ease of purchasing with Visa Checkout....
How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for...
Duck Tape Re-Enacts College Football Game In Real-Time On Vine
The brand gets creative to raise awareness of its collegiate-themed (and otherwise colored or patterned)...
Brands Cozy Up To College Football Audience, But Bob Newhart Has The Winning Tweet
The championship game of first NCAA football playoff is prime target for real-time marketers, but comedian comes up with the line of the...
How Coke & Denny’s React To Real-Time Events On Social Media
How are some of the world's largest companies doing real-time marketing? Contributor Mark Traphagen summarizes tidbits from SMX Social Media...
