Social Shorts: LinkedIn Events, Facebook Story Ad templates and Pinterest Lite
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Twitter Next, Facebook pushes Story Ads, Adobe’s latest consumer survey
The social media marketing week in review: A round up of news and announcements you may have...
Reddit rolls out mobile landing pages, standard sizes, optional referral URLs for video ads
New standard sizes means advertisers can repurpose content from other platforms....
Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests
The social media marketing week in review: A round up of news and announcements you may have...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land...
Social Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transparency report
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration
The social media marketing week in review: A round up of news and announcements you may have...
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes
The second installment in Marketing Land’s series on paid social and how platforms are shifting in the new era of social media marketing....
Welcome to the next era of social media marketing
The first installment in Marketing Land’s series looking at how paid social marketing is evolving as user growth slows and social commerce...
How to maximize social media traffic to your site
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in...
Reddit US ad revenues could top $100M this year amid added focus on ad products
Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than...
Reddit App Install ads are here, along with new 3rd party attribution options, more tracking capabilities
The site is continuing to build out its performance-driven advertising options for marketers....
Reddit launches cost-per-click ads
Campaign objectives for the new ads include reach, video views, traffic and conversions....
Reddit hires former Twitter ad team director as VP of ad products, engineering
Shariq Rizvi will report to CEO Steve Huffman and lead Reddit's monetization and ads product team....
Is Facebook the only platform using 2FA for ad targeting?
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's...
Reddit surpasses 1 billion monthly video views
Since the start of 2018, Reddit reports 38 percent increase in native video posts, with advertisers seeing 2.3x higher conversion rates and 3.5x...
Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?
The company's VP of brand partnerships, Zubair Jandali, offers insight into Reddit's first redesign in more than a...
Reddit gives advertisers the option to include call-to-action buttons in ads
Reddit's latest ad feature includes 13 different call-to-action options. ...
Reddit introduces native autoplay video ads optimized for the site’s recent redesign
Unlike previous video ad products sold via cost per impression, Reddit's new video ad units are available on a cost-per-view...