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  • Latest

Reddit App Install ads are here, along with new 3rd party attribution options, more tracking capabilities

The site is continuing to build out its performance-driven advertising options for marketers....

Amy Gesenhues | Feb 13, 2019 at 11:06 am ET

Reddit launches cost-per-click ads

Campaign objectives for the new ads include reach, video views, traffic and conversions....

Amy Gesenhues | Jan 30, 2019 at 9:00 am ET

Reddit hires former Twitter ad team director as VP of ad products, engineering

Shariq Rizvi will report to CEO Steve Huffman and lead Reddit's monetization and ads product team....

Amy Gesenhues | Jan 9, 2019 at 9:00 am ET

Is Facebook the only platform using 2FA for ad targeting purposes?

After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's...

Amy Gesenhues | Oct 23, 2018 at 2:10 pm ET

Reddit surpasses 1 billion monthly video views

Since the start of 2018, Reddit reports 38 percent increase in native video posts, with advertisers seeing 2.3x higher conversion rates and 3.5x...

Amy Gesenhues | Oct 3, 2018 at 11:56 am ET

Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?

The company's VP of brand partnerships, Zubair Jandali, offers insight into Reddit's first redesign in more than a...

Amy Gesenhues | Aug 6, 2018 at 8:00 am ET

Reddit gives advertisers the option to include call-to-action buttons in ads

Reddit's latest ad feature includes 13 different call-to-action options. ...

Amy Gesenhues | Jul 9, 2018 at 4:06 pm ET

Reddit introduces native autoplay video ads optimized for the site’s recent redesign

Unlike previous video ad products sold via cost per impression, Reddit's new video ad units are available on a cost-per-view...

Amy Gesenhues | Jun 12, 2018 at 12:12 pm ET

The big list of political ad policies from leading social & search platforms

Are you running political ads? Here are all the latest political ad policies from Facebook, Twitter, Google, Snapchat and more....

Amy Gesenhues | Jun 8, 2018 at 11:17 am ET

Reddit’s native ads are now available in the Android app

Promoted Posts are now available on Reddit's Android and iOS...

Susan Wenograd | Apr 25, 2018 at 5:22 pm ET

Reddit introduces native promoted post ads in its mobile apps

The company says its iOS and Android apps are now the most popular way for users to access Reddit content on...

Ginny Marvin | Mar 14, 2018 at 12:00 pm ET

Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser

In an update to its iOS app, Reddit will also test out a way for people to send private messages to one...

Tim Peterson | Dec 18, 2017 at 3:29 pm ET

2017: The year in social media

The social media landscape blew up in 2017 -- in so many...

Tim Peterson | Dec 18, 2017 at 11:00 am ET

Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr

Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing...

Tim Peterson | Dec 8, 2017 at 10:00 am ET

Reddit is ready for advertisers, but are advertisers ready for Reddit?

Reddit has been working to make its platform safer for brands, but brands don’t seem to be widely aware of that...

Tim Peterson | Nov 24, 2017 at 9:00 am ET

Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting

Reddit will tell brands how their ads performed with their target audiences and how many impressions led to site...

Tim Peterson | Nov 6, 2017 at 12:00 pm ET

Reddit launches a new self-serve ad platform

New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are...

Tamar Weinberg | Mar 31, 2017 at 8:42 am ET

Reddit launches ad targeting product based on site visits

Reddit's new ad targeting product will be interest-based, focusing on the communities on the site that visitors frequent....

Tamar Weinberg | Oct 28, 2016 at 7:08 am ET

Hulu has joined this list of major platforms that ignore Do Not Track requests

Out of 14 major web platforms, only Medium, Pinterest, Reddit and Yahoo respond to Do Not Track requests, though not...

Tim Peterson | Jul 22, 2016 at 11:30 am ET

How A Fashion Brand Drives 20% Of Daily Online Revenue From A Single Reddit Post

Reddit can be a challenging place for marketing, but Uniqlo is making its presence there pay off by embracing the community rather than...

Martin Beck | Oct 19, 2015 at 3:35 pm ET
  • Previous Articles »

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