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Reddit

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Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of...

Taylor Peterson | Mar 9, 2020 at 2:18 pm ET
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Reddit reports 30% increase in monthly active users, eclipsing Twitter and Pinterest

Reddit's total MAU hits 430 million....

Taylor Peterson | Dec 5, 2019 at 2:28 pm ET
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Social Shorts: LinkedIn Events, Facebook Story Ad templates and Pinterest Lite

The social media marketing week in review: A round up of news and announcements you may have...

Amy Gesenhues | Oct 18, 2019 at 9:08 am ET

 

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Social Shorts: Twitter Next, Facebook pushes Story Ads, Adobe’s latest consumer survey

The social media marketing week in review: A round up of news and announcements you may have...

Amy Gesenhues | Sep 27, 2019 at 11:45 am ET
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Reddit rolls out mobile landing pages, standard sizes, optional referral URLs for video ads

New standard sizes means advertisers can repurpose content from other platforms....

Amy Gesenhues | Sep 25, 2019 at 4:42 pm ET
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Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests

The social media marketing week in review: A round up of news and announcements you may have...

Amy Gesenhues | Sep 20, 2019 at 3:52 pm ET
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Social listening: what it is, why it matters, and how to do it

What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...

Sponsored Content: Awario | Sep 17, 2019 at 7:30 am ET
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You can’t advertise that: The big list of prohibited ads across social and search platforms

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land...

Amy Gesenhues | Sep 16, 2019 at 10:26 am ET
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Social Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transparency report

The social media marketing week in review: A round up of news and announcements you may have...

Amy Gesenhues | Aug 23, 2019 at 1:37 pm ET
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Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration

The social media marketing week in review: A round up of news and announcements you may have...

Amy Gesenhues | Aug 16, 2019 at 2:03 pm ET
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Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes

The second installment in Marketing Land’s series on paid social and how platforms are shifting in the new era of social media marketing....

Amy Gesenhues | Aug 2, 2019 at 2:49 pm ET
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Welcome to the next era of social media marketing

The first installment in Marketing Land’s series looking at how paid social marketing is evolving as user growth slows and social commerce...

Amy Gesenhues | Jun 24, 2019 at 11:21 am ET
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How to maximize social media traffic to your site

How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in...

Sponsored Content: WebCEO | May 28, 2019 at 7:30 am ET
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Reddit US ad revenues could top $100M this year amid added focus on ad products

Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than...

Pamela Parker | Mar 27, 2019 at 11:29 am ET
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Reddit App Install ads are here, along with new 3rd party attribution options, more tracking capabilities

The site is continuing to build out its performance-driven advertising options for marketers....

Amy Gesenhues | Feb 13, 2019 at 11:06 am ET
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Reddit launches cost-per-click ads

Campaign objectives for the new ads include reach, video views, traffic and conversions....

Amy Gesenhues | Jan 30, 2019 at 9:00 am ET
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Reddit hires former Twitter ad team director as VP of ad products, engineering

Shariq Rizvi will report to CEO Steve Huffman and lead Reddit's monetization and ads product team....

Amy Gesenhues | Jan 9, 2019 at 9:00 am ET
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Is Facebook the only platform using 2FA for ad targeting?

After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's...

Amy Gesenhues | Oct 23, 2018 at 2:10 pm ET
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Reddit surpasses 1 billion monthly video views

Since the start of 2018, Reddit reports 38 percent increase in native video posts, with advertisers seeing 2.3x higher conversion rates and 3.5x...

Amy Gesenhues | Oct 3, 2018 at 11:56 am ET
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Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?

The company's VP of brand partnerships, Zubair Jandali, offers insight into Reddit's first redesign in more than a...

Amy Gesenhues | Aug 6, 2018 at 8:00 am ET
  • Previous Articles »
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