Welcome to the next era of social media marketing
The first installment in Marketing Land’s series looking at how social platforms – and usage – is shifting as user growth slows and social...
How to maximize social media traffic to your site
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in...
Reddit US ad revenues could top $100M this year amid added focus on ad products
Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than...
Reddit App Install ads are here, along with new 3rd party attribution options, more tracking capabilities
The site is continuing to build out its performance-driven advertising options for marketers....
Reddit launches cost-per-click ads
Campaign objectives for the new ads include reach, video views, traffic and conversions....
Reddit hires former Twitter ad team director as VP of ad products, engineering
Shariq Rizvi will report to CEO Steve Huffman and lead Reddit's monetization and ads product team....
Is Facebook the only platform using 2FA for ad targeting?
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's...
Reddit surpasses 1 billion monthly video views
Since the start of 2018, Reddit reports 38 percent increase in native video posts, with advertisers seeing 2.3x higher conversion rates and 3.5x...
Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?
The company's VP of brand partnerships, Zubair Jandali, offers insight into Reddit's first redesign in more than a...
Reddit gives advertisers the option to include call-to-action buttons in ads
Reddit's latest ad feature includes 13 different call-to-action options. ...
Reddit introduces native autoplay video ads optimized for the site’s recent redesign
Unlike previous video ad products sold via cost per impression, Reddit's new video ad units are available on a cost-per-view...
The big list of political ad policies from leading social & search platforms
Are you running political ads? Here are all the latest political ad policies from Facebook, Twitter, Google, Snapchat and more....
Reddit’s native ads are now available in the Android app
Promoted Posts are now available on Reddit's Android and iOS...
Reddit introduces native promoted post ads in its mobile apps
The company says its iOS and Android apps are now the most popular way for users to access Reddit content on...
Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser
In an update to its iOS app, Reddit will also test out a way for people to send private messages to one...
2017: The year in social media
The social media landscape blew up in 2017 -- in so many...
Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing...
Reddit is ready for advertisers, but are advertisers ready for Reddit?
Reddit has been working to make its platform safer for brands, but brands don’t seem to be widely aware of that...
Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting
Reddit will tell brands how their ads performed with their target audiences and how many impressions led to site...
Reddit launches a new self-serve ad platform
New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are...