Search Marketing
Search Marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others.
Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing).
The former focuses on acquiring customers via visibility in natural/organic search results, and the latter focuses on acquiring customers by placing paid ads on search result pages.
Marketing Land covers major search marketing news and strategic advice in the area. Our sister-site, Search Engine Land provides in-depth news coverage, analysis and lots of tips and tactics.
The 8 best digital marketing courses in the US
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Server-side rendering: What SEOs need to understand
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What would it take for new search engines to succeed?
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8 major Google ranking factors — SEO guide
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The 5 critical elements for local marketing success
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Here’s an alternative to cookies for user tracking
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Welcome to the Predictive Marketing Era
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5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend....
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging...
3 Easy steps to complete your annual PPC checkup
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Nine voice search stats to close out 2019
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2019 benchmark report: brand vs. non-brand traffic in Google Shopping
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9 Questions with SEL Awards Judge Chris Sherman
What he and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in...
How to create PPC reports people will actually read
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Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and...
The 4 optimization techniques from Google you can use with Amazon Ads today
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How to become a professional digital marketer
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Is your martech leadership failing on SEO? Probably
Jessica Bowman helps address some of the common questions that an otherwise well-versed marketing technology leader might have about enterprise...
Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in...