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Marketing Land

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Search Marketing

Search Marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others.

Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing).

The former focuses on acquiring customers via visibility in natural/organic search results, and the latter focuses on acquiring customers by placing paid ads on search result pages.

Marketing Land covers major search marketing news and strategic advice in the area. Our sister-site, Search Engine Land provides in-depth news coverage, analysis and lots of tips and tactics.

  • Latest

What would it take for new search engines to succeed?

Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental...

George Nguyen | Dec 16, 2020 at 12:56 pm ET

8 major Google algorithm updates, explained

Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO...

Sponsored Content: SEO PowerSuite | Oct 13, 2020 at 8:30 am ET

8 major Google ranking factors — SEO guide

Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...

Sponsored Content: SEO PowerSuite | Sep 15, 2020 at 7:30 am ET

 

The 5 critical elements for local marketing success

Where should multi-location local business focus their energies and how should they deploy tools to...

Pamela Parker | Aug 14, 2020 at 2:19 pm ET

Here’s an alternative to cookies for user tracking

Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it...

Alan K'necht | Jul 30, 2020 at 11:15 am ET

Welcome to the Predictive Marketing Era

How to become a nimbler, smarter, more successful PPC...

Ginny Marvin | Jun 23, 2020 at 1:33 pm ET

5 essential tips for optimizing your Google Ads Campaigns

Maximize your return, benchmark your potential, and get more results from your ad spend....

Sponsored Content: SEISO | Jun 22, 2020 at 7:30 am ET

17 ways PPC can help your business survive economic crisis

Nimble, measurable, and cost-effective ways to market in challenging...

Sponsored Content: Optmyzr | May 4, 2020 at 7:30 am ET

The 5 best digital marketing courses for your digital success this year

Give your marketing career a boost with these popular digital marketing training...

Sponsored Content: Careerplay | Feb 26, 2020 at 8:11 am ET

3 Easy steps to complete your annual PPC checkup

Use these techniques to make sure your PPC accounts are in great shape all year...

Sponsored Content: Optmyzr | Jan 14, 2020 at 7:30 am ET

Nine voice search stats to close out 2019

A look back at some of the year's key voice search and virtual assistant...

Greg Sterling | Dec 24, 2019 at 9:24 am ET

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...

Sponsored Content: Smarter Ecommerce (smec) | Dec 12, 2019 at 7:30 am ET

9 Questions with SEL Awards Judge Chris Sherman

What he and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in...

Katie Jordan | Dec 11, 2019 at 8:58 am ET

How to create PPC reports people will actually read

Stop wasting hours of your week building reports that don’t even get...

Sponsored Content: Adzooma | Dec 10, 2019 at 7:30 am ET

Search Engine Land unveils Periodic Tables of PPC at SMX East

The new resource breaks down key facets of paid search marketing, from ad types, to analytics and...

Henry Powderly | Nov 13, 2019 at 1:00 pm ET

The 4 optimization techniques from Google you can use with Amazon Ads today

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...

Sponsored Content: Optmyzr | Sep 10, 2019 at 7:30 am ET

How to become a professional digital marketer

In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...

Sponsored Content: Careerplay | Sep 5, 2019 at 7:30 am ET

Is your martech leadership failing on SEO? Probably

Jessica Bowman helps address some of the common questions that an otherwise well-versed marketing technology leader might have about enterprise...

Scott Brinker | Jul 30, 2019 at 11:25 am ET

Search Engine Land Awards 2019 Finalists announced: Full list

Join us on June 4 when the winners are announced at SMX Advanced in...

Henry Powderly | May 20, 2019 at 11:24 am ET

Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery...

Ginny Marvin | Feb 28, 2019 at 2:37 pm ET
  • Previous Articles »
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