Search Marketing
Subscribe to Marketing Day for the very best digital marketing news, delivered each day.
Search Marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others.
Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing).
The former focuses on acquiring customers via visibility in natural/organic search results, and the latter focuses on acquiring customers by placing paid ads on search result pages.
Marketing Land covers major search marketing news and strategic advice in the area. Our sister-site, Search Engine Land provides in-depth news coverage, analysis and lots of tips and tactics.
Microsoft is newest member of Coalition for Better Ads
The company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad...
8 major Google algorithm updates, explained
Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat...
Maximizing the potential and value of your SEO team
Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house...
Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO...
Yelp introduces custom (local) audiences for national advertisers
The company is making its local search data available to brands and enterprises for targeting via exchanges....
Google’s new HR product is a game changer: Which industry is next?
With Google Hire, the search giant is invading shopping, travel and recruitment. Columnist Nate Dame explains why it all comes down to ads --...
Featured snippets: How much do you really know about them? [QUIZ]
Think you're an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan...
How local businesses can turn the threat of on-demand deliveries to their own advantage
On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior...
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US...
How to tell whether a site is adaptive or responsive
Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods...
How to test (and perfect) nearly everything in PPC
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy "how-to" for search marketers looking to improve ad performance...
3 reasons SEO belongs at the beginning of a project, not the end
Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be...
Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn't...
The psychology of search: Unleashing the power of connection
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most...
Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn't easy -- especially if you don't have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be...
Are you a content hoarder? Maybe it’s time for a blog cleanup
Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new...
How to bring your potential customers back with retargeting
The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right...
How long does reputation management take?
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or...
Developing content for the customer journey
Columnist Bobby Lyons explains why SEOs must move away from 'SEO content' and start thinking about content that meets users' needs throughout...
Amazon Prime Day’s surprising effects on Google AdWords performance
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon's recent Prime Day...
