Search Marketing
Search Marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others.
Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing).
The former focuses on acquiring customers via visibility in natural/organic search results, and the latter focuses on acquiring customers by placing paid ads on search result pages.
Marketing Land covers major search marketing news and strategic advice in the area. Our sister-site, Search Engine Land provides in-depth news coverage, analysis and lots of tips and tactics.
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Amazon extends Sponsored Products to AmazonFresh for CPG brands
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Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads
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Google decision to yank comments from webmaster blog highlights user-generated content challenges
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What Amazon Advertising’s big 2018 advancements will mean for 2019
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and...
Help us understand how digital agencies are evolving: Take our survey
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Google lets users delete search data & control ad settings from Google Search page
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