Search Marketing
Search Marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others.
Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing).
The former focuses on acquiring customers via visibility in natural/organic search results, and the latter focuses on acquiring customers by placing paid ads on search result pages.
Marketing Land covers major search marketing news and strategic advice in the area. Our sister-site, Search Engine Land provides in-depth news coverage, analysis and lots of tips and tactics.
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...
Is your martech leadership failing on SEO? Probably
Jessica Bowman helps address some of the common questions that an otherwise well-versed marketing technology leader might have about enterprise...
Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in...
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery...
Agencies say search, social spend will rise, but increases target 5 platforms
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top...
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...
MarTech Today Research: A marketer’s guide to enterprise SEO platforms
The report offers an in-depth review of the market, tips on the buying process and 18 vendor...
Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads
Advertisers can opt-into automated bidding and tailor bids for the search ads by page...
Google decision to yank comments from webmaster blog highlights user-generated content challenges
If Google can't filter spammy content from one of its own blogs, what hope do brands have when it comes to policing user generate content?...
What Amazon Advertising’s big 2018 advancements will mean for 2019
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and...
Help us understand how digital agencies are evolving: Take our survey
If you work at a digital agency, we want to hear from you....
Google lets users delete search data & control ad settings from Google Search page
Users no longer have to go to their Google Account page to access privacy...
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making moves to Amazon...
Expert management of Bing Shopping Ads just got easier
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...
Are you holding your funnel accountable?
Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer's funnel and determine how they will be...
Aivon launches blockchain-based protocol for ‘first decentralized video search engine’
The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
Should marketers own programmatic accounts as they do with SEM & Social?
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media...