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Search Marketing

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Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery...

Ginny Marvin | Feb 28, 2019 at 2:37 pm ET
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Agencies say search, social spend will rise, but increases target 5 platforms

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top...

Ginny Marvin | Jan 31, 2019 at 3:00 pm ET
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Client in-housing, competition for talent top digital agency concerns

Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...

Ginny Marvin | Jan 30, 2019 at 3:00 pm ET

 

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MarTech Today Research: A marketer’s guide to enterprise SEO platforms

The report offers an in-depth review of the market, tips on the buying process and 18 vendor...

Amy Gesenhues | Jan 25, 2019 at 6:13 pm ET
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Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads

Advertisers can opt-into automated bidding and tailor bids for the search ads by page...

Ginny Marvin | Jan 15, 2019 at 1:32 pm ET
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Google decision to yank comments from webmaster blog highlights user-generated content challenges

If Google can't filter spammy content from one of its own blogs, what hope do brands have when it comes to policing user generate content?...

Amy Gesenhues | Jan 14, 2019 at 11:41 am ET
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What Amazon Advertising’s big 2018 advancements will mean for 2019

The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and...

Ginny Marvin | Dec 28, 2018 at 8:00 am ET
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Help us understand how digital agencies are evolving: Take our survey

If you work at a digital agency, we want to hear from you....

Ginny Marvin | Nov 15, 2018 at 4:02 pm ET
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Google lets users delete search data & control ad settings from Google Search page

Users no longer have to go to their Google Account page to access privacy...

Amy Gesenhues | Oct 24, 2018 at 2:26 pm ET
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Some large search budgets are moving to Amazon, say agency executives

A small survey of agencies found some advertisers are making moves to Amazon...

Ginny Marvin | Oct 11, 2018 at 10:43 am ET
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Expert management of Bing Shopping Ads just got easier

Look to Google Shopping Ads best practices for ways to maximize sales with Bing...

Sponsored Content: Optmyzr | Sep 10, 2018 at 7:30 am ET
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Are you holding your funnel accountable?

Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer's funnel and determine how they will be...

Amy Bishop | Aug 17, 2018 at 1:42 pm ET
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Aivon launches blockchain-based protocol for ‘first decentralized video search engine’

The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated...

Barry Levine | Aug 14, 2018 at 12:26 pm ET
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Our wake-up call to improve an industry

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...

Sponsored Content: Soleo | Aug 8, 2018 at 7:30 am ET
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Should marketers own programmatic accounts as they do with SEM & Social?

Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media...

Kevin Lee | Jul 5, 2018 at 3:37 pm ET
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SMX Advanced recap: Audience targeting in a privacy-centric world

Contributor Keri Morgret recaps a session covering new developments in audience targeting and how tracking changes will affect the way you use...

Keri Morgret | Jul 4, 2018 at 11:23 am ET
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Turning Your Data Into Compelling Stories – SMX Advanced Recap

Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they...

Keri Morgret | Jun 21, 2018 at 10:49 am ET
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Ask the #SMXpert: Smart B2B SEM Tactics

If you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers...

Pamela Parker | Jun 20, 2018 at 12:00 pm ET
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SMX Advanced 2018 Session Recap: Storytelling with Social Ads that Sell

Contributor Joe Martinez recaps a session of rock-star paid social media marketers sharing how you can use social media to engage, entertain and...

Joe Martinez | Jun 19, 2018 at 9:56 am ET
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LiveRamp brings its search targeting to Bing Ads

A year after offering its people-based search targeting through Google, the identity resolution provider is now providing a similar service for...

Barry Levine | Jun 15, 2018 at 11:33 am ET
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