Search Marketing
The power of podcasting: How to boost your reputation and search engine rankings
Podcasting is hot and a must-use SEO tactic says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to...
Recruitment SEO: How to create a well-optimized career section on your site
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified...
4 ways brands can win the digital shelf in 2018
Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what...
What’s different about digital marketing in the cannabis industry?
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local,...
Stop! Think twice before using nofollow on your website
Using page-level nofollow? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at...
SEO Ranking factors panel: SMX West session recap
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX...
Forecast: Amazon and Snapchat gain US ad revenues at Google and Facebook’s expense
eMarketer report says Amazon will cross $2 billion in US ad revenue this year....
Google says it removed more than 3.2 billion bad ads in 2017
The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join...
Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and...
Can you predict what the future holds for your inbound links?
Gazing into her crystal link building ball, columnist Julie Joyce says it's hard to tell if your links will even be in place, much less be...
Pinterest will let people use its image-recognizing Lens feature to augment text searches
A year after debuting Lens, Pinterest records more than 600M visual searches from people each...
6 hot trends travel brands should watch in 2018
Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in...
It’s 2018. Are your Google Shopping campaigns ready?
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre?...
How independent retailers can thrive in a volatile market
As traditional retailers continue to struggle, columnist Evan Magliocca explains why it's a unique opportunity for smaller brands to prosper...
The AdWords 2x budget change: How’s it going?
Search marketers weigh in on their experiences since the change took effect in...
How much will privacy regulation disrupt the local search market in 2018?
Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact...
IAB: First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year
Mobile advertising revenue was 54 percent of the total....
Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year
Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January 18....
How to integrate display with search and video
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and...
AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Google Customer Match becomes more accessible to advertisers that don't have large customer email...
