Search Marketing
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How to use SEO data in your social media strategy
If you want a strong social media strategy, you simply can't ignore SEO. Columnist Jordan Kasteler discusses how social and SEO work...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...
LISTEN: Danny Sullivan reflects on 21 years covering the search industry
In this week's podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing...
The SEO benefits of developing a solid site structure
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts -- and your...
The Periodic Table of SEO Success Factors: 2017 edition now released
Mobile, direct answers & site speed factors gain greater...
LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google...
Is your information architecture costing your e-commerce web shop millions in lost sales?
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist...
New Quality Score metrics: What matters most, and how to improve your ads
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your...
The silent revolution of search
Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of...
5 strategies to improve your ad copy
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase...
5 massive SEO and content shifts you need to master right now
What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their...
2017 SEM growth hacks: Gain monster paid search growth using competitive data
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori...
The anatomy of ad copy relevance: The new Google standard
Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their...
Let’s get visual: Shopping from within images
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for...
Relevance vs. authority: Which link has more value? (Part 2)
In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor...
Canonical tags are easy, right? What’s the worst that could happen?
Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during...
Relevance vs. authority: Which link has more value? (Part 1)
When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in...
Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building,...
3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your...
Pinterest’s object-recognizing Lens feature now scans QR codes, too
It’s funny to be talking about QR codes in 2017. But Pinterest making it more likely that people will scan a QR code to open a web page is a...
