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SEO — Search Engine Optimization

  • Latest
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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...

George Nguyen | Dec 31, 2020 at 11:24 am ET
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Your all-access guide to improving your Google search visibility

Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...

Sponsored Content: Surefire Local | Sep 23, 2020 at 7:30 am ET
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How to craft a winning SEO proposal and avoid getting a silent ‘No’

Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers...

Sponsored Content: SEOmonitor | Aug 3, 2020 at 7:30 am ET

 

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Top 5 free backlink checkers you should be using

Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid...

Sponsored Content: SEO PowerSuite | Jun 30, 2020 at 7:30 am ET
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Replay: BuzzFeed SEO lead talks the future of AMP

What SEOs need to consider before Google lifts the AMP restriction on the Top Stories...

George Nguyen | Jun 23, 2020 at 12:06 pm ET
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Your customers aren’t interested in your COVID messaging anymore, what now?

COVID burnout is real, but the pandemic is not...

Greg Sterling | Jun 1, 2020 at 9:12 am ET
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17 ways PPC can help your business survive economic crisis

Nimble, measurable, and cost-effective ways to market in challenging...

Sponsored Content: Optmyzr | May 4, 2020 at 7:30 am ET
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4 takeaways for content marketers in the time of COVID-19

Brands are playing it safe with their messaging, but there are still opportunities to serve and engage...

George Nguyen | Apr 27, 2020 at 2:54 pm ET
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Did you know that Google employs 810 features on its SERPs?

Each feature is tailored to a certain type of search or search...

Lauren Donovan | Apr 22, 2020 at 11:00 am ET
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In major shift, Google Shopping opens up to free product listings

After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product...

Ginny Marvin | Apr 21, 2020 at 9:59 am ET
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Content and coronavirus: How you can differentiate from the masses

How to think about content, SEO and your customers during the crisis -- and prepare for the...

Greg Sterling | Apr 10, 2020 at 3:19 pm ET
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SEO will be a primary focus for marketers during the downturn, says survey

Respondents said SEO was their top performing channel last year and is more likely to be maintained going...

Greg Sterling | Apr 7, 2020 at 3:21 pm ET
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Did you know that SEO drives 22% of all website visits?

Search Engine Optimization remains the stalwart mainstay of digital...

Lauren Donovan | Apr 7, 2020 at 11:00 am ET
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Did you know that users’ gazes follow a pinball pattern?

Eye tracking studies uncovered a “pinball pattern” in users’...

Lauren Donovan | Mar 27, 2020 at 11:00 am ET
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9 of the best SEO tools you can try for free

Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...

Sponsored Content: SEO PowerSuite | Mar 24, 2020 at 7:30 am ET
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6 reasons why your agency should offer SEO

From mom-and-pop shops to international industry leaders, all businesses can benefit from SEO....

Digital Marketing Depot | Mar 2, 2020 at 3:00 pm ET
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Marketers struggle to stay ahead of technology advancements

Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO...

Amy Gesenhues | Feb 14, 2020 at 3:26 pm ET
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7 mistakes to avoid when optimizing your Instagram account for SEO

Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention...

Sponsored Content: Combin | Feb 12, 2020 at 7:30 am ET
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Nine voice search stats to close out 2019

A look back at some of the year's key voice search and virtual assistant...

Greg Sterling | Dec 24, 2019 at 9:24 am ET
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2020 SEO trends that will influence your work

Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...

Sponsored Content: SEO PowerSuite | Nov 19, 2019 at 7:30 am ET
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