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Compare 15 marketing automation platforms
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...
Best practices for optimizing media rich web page speed
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice...
Did your ad work? The ABC’s of People-Based Testing
You’re prepping for an important ad campaign, and you’ve got several different pieces of creative ready to go. With the help of your tech...
Best practices for customer data strategies and identity resolution
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand...
State of Digital Marketing Analytics in the Top 1000 Internet Retailers
This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with...
MarTech salary survey results — See how yours compares
MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing...
Unleash the power of 1st and 3rd party data
First-party data — it’s what a company generates through interactions with their customers. It can include transaction data, website...
Optimize your search, Facebook and display targeting with call analytics
Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right...
Creating landing pages that convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this...
Omnichannel Personalization at Scale: How leading brands drive sales across channels
Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your...
How Amazon dominates the competitive search landscape
Analysis of consumer electronics and department store retail categories in the US and UK suggests that Amazon’s paid search ad spend is...
Bundle your agency services to boost revenue
Though the leading marketing sectors, such as technology, software and many consumer brands, have been utilizing marketing automation for years,...
Split testing Google Shopping campaigns
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish...
Is the way you think about reach outdated?
Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers proof that they don’t...
It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018.
MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research,...
Learn programmatic advertising from Oracle
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall...
Advanced Strategies for Effective Shopping Campaigns
On February 22, join Marketing Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping...
Optimize customer mobile experiences from strategy to execution
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile...
Shop ‘til You Click: Creating Shopping Campaigns at Scale
Shopping campaigns are a major source of website traffic and revenue for retailers — and not just during the holiday season! Studies show...
Best practices for onboarding new clients
Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it’s easier...
