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2017 Email Marketing Industry Report: What’s driving today’s marketers?
As marketers, we navigate an ever-changing landscape of channels, trends and strategies to be successful — and email marketing is at the...
Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and...
Report: Data-Driven Marketing — Push Forward or Fall Behind
It’s no secret that data-driven marketing is top of mind for brand and agency executives. But what is surprising — shocking, in fact...
The secret formula for determining a marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way?...
How to use APIs to increase offline conversions
When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital...
Agencies: Help your small business clients grow with marketing automation
Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise,...
6 critical components of Facebook ad management
Facebook has the power to help you find, build, nurture and convert new audiences on mobile and desktop. It’s an integral part of every...
Buyer’s Guide: Marketing Automation Matrix
The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry...
Three must-read ABM trends for 2017
Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this...
Three ways you’re wasting money on your marketing automation
As a marketing agency, Foxtail Marketing, has gained unique insights into some of the tools and marketing practices that you really can’t get...
Get the ‘2017 Webinar Benchmarks Report’ from ON24
For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire...
10 questions to ask when considering marketing automation software
You’ve decided to implement a marketing automation platform…great! This white paper from Sharp Spring details 10 things your agency...
The State of Digital Advertising 2017
Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in...
9 pitfalls to scaling content and how to avoid them
As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with your competition....
How to build an in-house link building team
Everyone knows that link building is the hardest part of SEO, from building a strategy to aligning the resources you’ll need to successfully...
Top 10 agency must-haves for marketing automation
You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency...
Compare 6 top content management systems
Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more...
Five marketing automation myths busted!
Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no...
3 Account-Based Marketing trends for 2017
Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this...
9 Best Practices of Affiliate Networks
There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great...
