Sponsored White Papers & Webinars
10 ways to increase calls from paid search
The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey...
2018 paid search benchmark report from Adthena — How do you compare?
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow...
Find the right marketing automation software for your business
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...
7 personalization strategies to convert more callers to customers
Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often...
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from...
The Ultimate Agency Guide to Video Marketing
As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work...
Dun & Bradstreet’s 2018 ‘B2B Advertising & Marketing Outlook’
Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns using...
How to hire the right people for your marketing team
“Digital Transformation” has become one of the most commonly used buzzwords in business today. As we scramble to digitize, personalize and...
Insights from 130 agencies — The State of Email Marketing
Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it...
Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network
The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For...
Enable attribution across all channels, platforms and devices
It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and...
‘State of Digital Marketing Analytics in the Top 1000 Internet Retailers’ from Cardinal Path
This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with...
What is ad effectiveness, and how does it help your business?
Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their...
What is ‘Integration Platform as a Service (iPaaS)?’ Learn everything you need to know
It’s no secret that marketing organizations have been overwhelmed by the volume of Big Data now residing in department silos throughout the...
The 5 big disruptions to marketing in 2018
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation....
Considering a social media management platform? Compare 18 leading vendors
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has...
Unifying your search and social ad strategies
Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your...
New date! Customer data strategies & identity resolution webinar
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand...
Creating Landing Pages That Convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be...
Compare 15 marketing automation platforms
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...
