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State of Email Marketing 2021 Benchmark Report

Learn what separates high-performing email marketers from the rest of the...

Digital Marketing Depot | Mar 24, 2021 at 2:07 pm ET
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5 tips for adding connected TV to your holiday ad strategy

With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game...

Sponsored Content: SteelHouse | Sep 14, 2020 at 7:30 am ET
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Marketers expect slight cut to martech budgets, but new platforms still the focus

Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey...

Rodric Bradford | Aug 27, 2020 at 1:13 pm ET

 

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10 tactics to improve your email marketing campaigns

From mobile responsiveness to A/B testing, these tips are essential to getting your message to your...

Rodric Bradford | Aug 20, 2020 at 10:51 am ET
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Did the Facebook Ads boycott actually work?

Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's...

Greg Sterling | Jul 30, 2020 at 6:38 am ET
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Buy on Google goes commission-free, will enable checkout via PayPal, Shopify

This is the second big shake up for Google's commerce efforts this...

Ginny Marvin | Jul 23, 2020 at 10:22 am ET
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Google expands organic Surfaces across Google inventory to Search

Plus, some early stats on the effect of free listings in Google...

Ginny Marvin | Jun 29, 2020 at 2:02 pm ET
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How using neuroscience can help capture customer sentiment and predict future behavior

As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the...

Jade Bunke | Jun 15, 2020 at 1:30 pm ET
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Online ad revenue was almost $125 billion in 2019 but growth is slowing

About 70% of ads appeared on mobile devices and 82% were programmatic....

Greg Sterling | May 29, 2020 at 9:31 am ET
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Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

SMBs spend billions annually on digital advertising and marketing...

Greg Sterling | May 26, 2020 at 1:18 pm ET
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The return of retail stores: If you reopen will they come?

Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into...

Greg Sterling | May 11, 2020 at 2:37 pm ET
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Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

This year,the company says it has removed "tens of millions" of COVID-19 related...

Ginny Marvin | Apr 30, 2020 at 3:23 pm ET
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Social shorts: YouTube’s plans to compete with TikTok, Facebook’s new desktop app, and Reddit gets a poll feature

The social media marketing week in review: A round up of news and announcements you may have...

Taylor Peterson | Apr 3, 2020 at 5:07 pm ET
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Pinterest rolls out new commerce features for retailers as search volume climbs

Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic...

Taylor Peterson | Mar 26, 2020 at 2:28 pm ET
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COVID-Consumers: Pessimistic, but spending more online

A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey...

Greg Sterling | Mar 25, 2020 at 5:53 pm ET
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Summer Olympics postponement further shakes 2020 ad spending expectations

The postponement will impact digital as well as TV ad spending...

Ginny Marvin | Mar 25, 2020 at 9:31 am ET
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Social shorts: Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV

The social media marketing week in review: A round up of news and announcements you may have...

Taylor Peterson | Mar 20, 2020 at 7:33 pm ET
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Coronavirus: Emarketer lowers global ad spend projections for 2020

The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go...

Ginny Marvin | Mar 20, 2020 at 12:23 pm ET
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Social shorts: TikTok’s new ‘Transparency Center,’ VSCO rolls out new video tool, YouTube allows certain coronavirus ads

The social media marketing week in review: A round up of news and announcements you may have...

Taylor Peterson | Mar 13, 2020 at 5:13 pm ET
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Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs

The social media marketing week in review: A round up of news and announcements you may have...

Taylor Peterson | Feb 28, 2020 at 5:42 pm ET
  • Previous Articles »
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