Statistics
Report: Traditional methods of personalization don’t work for millennials and Gen Z
The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen...
Report: Key to SMB advertiser retention is onboarding engagement and early upselling
Vendasta offers an anti-churn formula of sorts to marketing companies serving the small business market....
After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
The widespread use of location in the third party data ecosystem is almost completely opaque to consumers....
Report: 52% of millennials want retailers to mirror their values
Survey from Euclid shows components that fuel favorable brand perception....
Hey, email marketers — Take a load off and embrace automation
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and...
Have we reached peak smartphone, and what does that mean for marketers?
There's no reason to change course; everyone must still optimize for...
Amazon owns more than 90% market share across 5 different product categories [Report]
Reports from Kleiner Perkins' Mary Meeker and e-commerce data firm Jumpshot underscore Amazon's growing e-commerce...
E-commerce highlights from Mary Meeker’s Internet Trends report
With online sales crossing the $4 billion mark, e-commerce saw 16% year-over-year...
Despite recent events, people still positive about internet’s impact on society
But survey shows education, geography, income and age impact sentiment....
Attention + intensity: Tips for navigating the new age of media strategy
Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment....
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US....
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to...
Waze and Carto team up for location-based urban intelligence
The program will provide a mix of historical, real-time predictive traffic and movement data to...
Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March
YouTube's top ten ads in March earned 82.1 million total views, and Google's "Searching for Gender Equality" accounted for more than 40 percent...
Native will dominate display spending in 2018
Mobile, social media and Amazon are the major growth drivers....
SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute...
Pinterest reports 50% gain YoY in SMB advertisers
On the one-year anniversary of its Pinterest Propel ad program, the site shared ad stats and announced a new head of...
Study captures new consumer ‘hierarchy of needs’ facing brands
The survey found that consumers are not that interested in 'brand morals' and don't want content or ads that feel overly personalized....
Forecast: Digital advertising pulling away from TV on global basis
By 2020, digital advertising to command 44.6 percent of total ad...
Report: Product discovery, not payments, the real m-commerce bottleneck
Product discovery and browsing cited by consumers as the main barriers to buying on smartphones....
