Statistics
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role....
Why some marketers say Cyber Week is just too long
Here's how email marketers can sidestep the perils of a too-long holiday promotional...
Do brand politics impact consumer purchases? It’s complicated
Multiple variables may affect how consumers react to brands that take a stand....
165 million people shopped online and in stores over Black Friday weekend
There were just under 90 million multichannel shoppers who spent on average $93 more than online or in-store only buyers....
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well....
Data: Retailers that can expect to see Black Friday store visits and those that won’t
Expected winners include Best Buy and Macy's while foot traffic declines will be seen at Chick-Fil-A, Walgreens and Ace....
Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile
Millennials are more likely to buy on mobile devices than other generations....
Analyst: Amazon Echo owns 75 percent of global smart speaker market
Google had beaten Amazon in device shipments in the previous two quarters....
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth....
Survey: Majority of consumers will spend 75% of holiday budgets online this year
But stores are driving an increasing percentage of online buying....
Survey: Expect more holiday spending, ‘blended retail’ shopping this year
Consumers on average will spend roughly $700 on holiday gifts this...
Study finds decline in ‘trust’ costs corporations billions in profits
Firm tied $180 billion in revenue losses to declines in trust across 54 percent of companies in its index....
Study confirms brands’ worst fears about unsafe content
Ads placed in front of or beside unsafe content triggered a range of negative consumer...
How can Amazon chip away at the duopoly?
As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key...
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
Survey: Social commerce held back by security, privacy concerns
However social media influence on purchases via other channels is strong....
Survey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of marketing budgets on digital
Telephone interviews with 200 companies reveals surprisingly low digital marketing investments....
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer....
Pinterest expected to hit $1 billion ad revenue by 2020
New ad products, including video, and a growing audience will put Pinterest's average ad revenue per user in the US closer to Snapchat and...
Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile
NetElixir expects Amazon to drive 40 percent of its customers' online sales this holiday season....