Statistics
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How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare
Facebook's and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack...
Survey: More consumers seeking to buy directly from brands vs. retailers
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers....
2017’s holiday e-commerce sales projected to grow 10% over last year’s holiday season
Retail search marketing firm, NetElixir, says e-commerce sales are increasing at a slower rate than previous holiday...
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast's Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of...
New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
Insights on mobile and social usage trends among this growing...
Online retail sees continued growth with digital commerce up 14% YoY [Report]
Salesforce Cloud Commerce's Q2 2017 shopping index shows growth in nearly every area of the e-commerce...
LADbible outperforms UNILAD as most watched video creator with 2.8B video views
After holding the lead in April and May, UNILAD dropped to the No. 2 spot behind LADbible in...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with...
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen data, Gen-Z is now 26 percent of the...
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content...
Amazon Prime hits 85M member milestone, researchers say
Latest data from Consumer Intelligence Research Partners estimates that Prime membership has grown 35% in the past...
Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
One in three of the CMOs to rank on Forbes' list were...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and...
Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
Top apps list shows power is concentrated in just a few...
Long-form video now makes up majority of time watched across all devices
Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile...
IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues
Q1 digital ad revenues close in on $20...
95% of online shoppers say a positive return experience drives loyalty [Report]
Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process....
5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
A look at how mobile and online commerce are changing the retail...
The silent revolution of search
Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of...
E-commerce sales reach $105.7B in Q1 2017, to make up 8.5% of all retail sales
According to the US Census Bureau's latest report, e-commerce sales saw a 14.7% year-over-year increase compared to the first quarter of...
