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  • Latest

Agencies, brands see big potential for OTT, cross-device measurement in 2019

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. ...

Robin Kurzer | Feb 13, 2019 at 2:55 pm ET

Agencies say search, social spend will rise, but increases target 5 platforms

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top...

Ginny Marvin | Jan 31, 2019 at 3:00 pm ET

Are brands behind the times when it comes to gender stereotypes in ads?

A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a...

Amy Gesenhues | Jan 28, 2019 at 6:57 pm ET

Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain

Mobile location data reveal shopping patterns and competitive insights that marketers can exploit....

Greg Sterling | Jan 28, 2019 at 6:11 pm ET

Holiday shoppers spent record-breaking $126 billion online in 2018

Adobe found mobile drove more than half of holiday visits to retailer sites and generated one-third of...

Robin Kurzer | Jan 15, 2019 at 2:19 pm ET

Online shopping revenues will reach $126 billion by December 31, says Adobe

Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to...

Greg Sterling | Dec 22, 2018 at 5:32 pm ET

Study finds 61 percent of electronics reviews on Amazon are ‘fake’

The problem appears much larger than most consumers realize and presents a huge challenge for honest...

Greg Sterling | Dec 19, 2018 at 10:04 am ET

Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates

Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role....

Amy Gesenhues | Dec 17, 2018 at 2:44 pm ET

Why some marketers say Cyber Week is just too long

Here's how email marketers can sidestep the perils of a too-long holiday promotional...

Robin Kurzer | Dec 12, 2018 at 1:07 pm ET

Do brand politics impact consumer purchases? It’s complicated

Multiple variables may affect how consumers react to brands that take a stand....

Greg Sterling | Dec 4, 2018 at 1:42 pm ET

165 million people shopped online and in stores over Black Friday weekend

There were just under 90 million multichannel shoppers who spent on average $93 more than online or in-store only buyers....

Greg Sterling | Nov 28, 2018 at 11:02 am ET

From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile

More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well....

Greg Sterling | Nov 27, 2018 at 12:26 pm ET

Data: Retailers that can expect to see Black Friday store visits and those that won’t

Expected winners include Best Buy and Macy's while foot traffic declines will be seen at Chick-Fil-A, Walgreens and Ace....

Greg Sterling | Nov 21, 2018 at 1:07 pm ET

Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile

Millennials are more likely to buy on mobile devices than other generations....

Greg Sterling | Nov 21, 2018 at 9:39 am ET

Analyst: Amazon Echo owns 75 percent of global smart speaker market

Google had beaten Amazon in device shipments in the previous two quarters....

Greg Sterling | Nov 16, 2018 at 10:08 am ET

IAB: Digital ad revenues could exceed $100 billion for first time in 2018

Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth....

Amy Gesenhues | Nov 13, 2018 at 4:47 pm ET

Survey: Majority of consumers will spend 75% of holiday budgets online this year

But stores are driving an increasing percentage of online buying....

Greg Sterling | Nov 13, 2018 at 12:55 pm ET

Survey: Expect more holiday spending, ‘blended retail’ shopping this year

Consumers on average will spend roughly $700 on holiday gifts this...

Greg Sterling | Nov 7, 2018 at 1:36 pm ET

Study finds decline in ‘trust’ costs corporations billions in profits

Firm tied $180 billion in revenue losses to declines in trust across 54 percent of companies in its index....

Greg Sterling | Nov 5, 2018 at 5:07 pm ET

Study confirms brands’ worst fears about unsafe content

Ads placed in front of or beside unsafe content triggered a range of negative consumer...

Greg Sterling | Oct 31, 2018 at 10:36 am ET
  • Previous Articles »

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