Statistics
Why Meeker sees e-commerce, digital ad revenues slowing down
The rise in global internet adoption means more fragmentation across the consumer spectrum, which ultimately amounts to less concentrated...
Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Daily social media usage increased by just 1% year-over-year, according to the annual...
Survey finds 89% of marketers seeing increased sales using location data
Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement....
Time spent on Facebook, Snapchat remains flat, but Instagram sees growth
eMarketer has downgraded its forecast for the amount of time people will spend daily on Facebook this year by 2...
Report: Mobile to become the preferred platform for video ads by end of 2019
PubMatic's Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019...
Millennials hail cord-cutting, but still indulge in linear TV outside the home
OOH TV ads shown to narrow the gap between passive observation and actionable engagement among millennials....
Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer's site to...
Reddit US ad revenues could top $100M this year amid added focus on ad products
Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than...
Facebook lost 15 million users? Marketers remain unfazed
Despite reported declines, advertisers say they aren't seeing an impact on campaigns (and that fixating on audience numbers isn't helpful...
Digital ad spending to top traditional for first time
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. ...
Agencies say search, social spend will rise, but increases target 5 platforms
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top...
Are brands behind the times when it comes to gender stereotypes in ads?
A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a...
Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain
Mobile location data reveal shopping patterns and competitive insights that marketers can exploit....
Holiday shoppers spent record-breaking $126 billion online in 2018
Adobe found mobile drove more than half of holiday visits to retailer sites and generated one-third of...
Online shopping revenues will reach $126 billion by December 31, says Adobe
Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to...
Study finds 61 percent of electronics reviews on Amazon are ‘fake’
The problem appears much larger than most consumers realize and presents a huge challenge for honest...
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role....
Why some marketers say Cyber Week is just too long
Here's how email marketers can sidestep the perils of a too-long holiday promotional...
Do brand politics impact consumer purchases? It’s complicated
Multiple variables may affect how consumers react to brands that take a stand....