Statistics: General
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Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with...
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen data, Gen-Z is now 26 percent of the...
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content...
Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
One in three of the CMOs to rank on Forbes' list were...
5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
A look at how mobile and online commerce are changing the retail...
UNILAD takes back lead as top video creator in April, but video views down across the board
After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were...
SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
Ratings are based on NPS survey data from 23,000 small...
Survey: Consumers willing to share personal data for deals, better customer service
Only 15 percent were interested in "targeted ads," and 31 percent were unwilling to share personal data for any...
Three-year long study finds native ad spend jumped 600 percent between 2014 & 2016
Conducted by native ad platform Nativo, the study looked at native ad spends for 10 different verticals, including Food and Drink, Automotive...
YouTube viewers now consuming 1B hours of video content a day
The Wall Street Journal reports YouTube's daily global viewership is on track to surpass the number of hours per day people spend watching TV in...
Top 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ views
According to Tubular Insights, the top 100 video brands and creators generated a combined 67.3 billion views last month....
YouTube’s Top 10 Super Bowl ads since 2008: Anheuser-Busch’s Budweiser & Bud Light earn 3 spots
With Budweiser at No. 1 and No. 4 and Bud Light at No. 8, the beverage company was the only advertiser to have multiple appearances in the top...
YouTube’s top trending videos in 2016: Adele & James Corden’s Carpool Karaoke wins most popular video of the year
According to YouTube, 2016's most popular videos generated 25-million hours of watch time and a combined 550 million views....
Top 10 video creators in September: UNILAD holds at No. 1 for 3 months in a row
Not much changed from August to September with UNILAD, The Lad Bible, Tasty and Viral Thread keeping the top four...
Local businesses trump big businesses when it comes to delivering on-site updates
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local...
Top 10 video creators in May: BuzzFeed Tasty hits 5-month streak at No. 1
No other video creator has yet to take the top spot from BuzzFeed's food-focused channel so far this year....
Survey: Pre-roll ads are a major barrier to watching online news videos
In a new international survey of web users, less than 25 percent say they watch online news video content in a typical week. Pre-roll ads are a...
US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high
The IAB's annual report shows growth continuing to come from mobile, which now makes up 35 percent of search and display ad...
Report: 74% of B2B content marketers have a strategy; only 22% rate it effective
Content Marketing Institute's latest report offers insight around current B2B enterprise content marketing trends....
Google estimates 25% of sites now use secure connections
Google will work with some of the non-secure top 100 sites on the web to help them migrate to...
