Statistics: General
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement...
Less than 40% of customer data execs confident they know where company’s data is stored
Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of their customers....
Want to connect with the Gen Z crowd? Don’t shy away from social issues
68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults....
Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO
The social media marketing week in review: A round up of news and announcements you may have...
Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer's site to...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. ...
Data: Retailers that can expect to see Black Friday store visits and those that won’t
Expected winners include Best Buy and Macy's while foot traffic declines will be seen at Chick-Fil-A, Walgreens and Ace....
SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute...
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming...
Pew Research Center says 45% of Americans get their news from Facebook
The number of people getting news from social media continues to...
Amazon gets top net-promoter score among SMB vendors according to survey
Google AdWords, Bing and Facebook Ads were all in negative territory....
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with...
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen data, Gen-Z is now 26 percent of the...
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content...
Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
One in three of the CMOs to rank on Forbes' list were...
5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
A look at how mobile and online commerce are changing the retail...
UNILAD takes back lead as top video creator in April, but video views down across the board
After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were...
SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
Ratings are based on NPS survey data from 23,000 small...
Survey: Consumers willing to share personal data for deals, better customer service
Only 15 percent were interested in "targeted ads," and 31 percent were unwilling to share personal data for any...
Three-year long study finds native ad spend jumped 600 percent between 2014 & 2016
Conducted by native ad platform Nativo, the study looked at native ad spends for 10 different verticals, including Food and Drink, Automotive...