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Statistics: General

  • Latest
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Marketers are taking greater ownership over CX initiatives: Survey

Gartner discovered many CX responsibilities have shifted from IT, customer service and operation teams to marketing departments in the last two...

Amy Gesenhues | Jan 24, 2020 at 2:26 pm ET
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Marketers moving away from home-grown tools, hiring fresh teams for new martech

About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement...

Jennifer Cannon | Dec 9, 2019 at 2:30 pm ET
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Less than 40% of customer data execs confident they know where company’s data is stored

Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of their customers....

Amy Gesenhues | Dec 6, 2019 at 3:16 pm ET

 

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Want to connect with the Gen Z crowd? Don’t shy away from social issues

68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults....

Amy Gesenhues | Oct 24, 2019 at 2:03 pm ET
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Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO

The social media marketing week in review: A round up of news and announcements you may have...

Amy Gesenhues | Oct 11, 2019 at 11:10 am ET
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Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer's site to...

Amy Gesenhues | Apr 2, 2019 at 2:06 pm ET
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Agencies, brands see big potential for OTT, cross-device measurement in 2019

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. ...

Robin Kurzer | Feb 13, 2019 at 2:55 pm ET
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Data: Retailers that can expect to see Black Friday store visits and those that won’t

Expected winners include Best Buy and Macy's while foot traffic declines will be seen at Chick-Fil-A, Walgreens and Ace....

Greg Sterling | Nov 21, 2018 at 1:07 pm ET
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SMB marketing survey finds only 3% use outside agency or vendor

Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute...

Greg Sterling | Apr 6, 2018 at 12:42 pm ET
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Nearly 70% of marketing executives plan to spend more on marketing technology in 2018

Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming...

Amy Gesenhues | Dec 18, 2017 at 9:00 am ET
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Pew Research Center says 45% of Americans get their news from Facebook

The number of people getting news from social media continues to...

Amy Gesenhues | Nov 8, 2017 at 5:03 pm ET
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Amazon gets top net-promoter score among SMB vendors according to survey

Google AdWords, Bing and Facebook Ads were all in negative territory....

Greg Sterling | Nov 1, 2017 at 9:13 am ET
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Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with...

Amy Gesenhues | Jul 20, 2017 at 10:30 am ET
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Move over millennials, Gen-Z now the largest single population segment

According to Nielsen data, Gen-Z is now 26 percent of the...

Greg Sterling | Jul 17, 2017 at 9:23 am ET
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Learning to use content management martech is biggest educational need for marketers

Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content...

Amy Gesenhues | Jul 14, 2017 at 11:55 am ET
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Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies

One in three of the CMOs to rank on Forbes' list were...

Amy Gesenhues | Jul 5, 2017 at 11:10 am ET
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5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report

A look at how mobile and online commerce are changing the retail...

Ginny Marvin | Jun 1, 2017 at 10:48 am ET
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UNILAD takes back lead as top video creator in April, but video views down across the board

After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were...

Amy Gesenhues | May 11, 2017 at 11:45 am ET
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SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20

Ratings are based on NPS survey data from 23,000 small...

Greg Sterling | Apr 27, 2017 at 4:22 pm ET
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Survey: Consumers willing to share personal data for deals, better customer service

Only 15 percent were interested in "targeted ads," and 31 percent were unwilling to share personal data for any...

Greg Sterling | Apr 18, 2017 at 10:44 am ET
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