Statistics: Market Share
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US....
Forecast: Digital advertising pulling away from TV on global basis
By 2020, digital advertising to command 44.6 percent of total ad...
Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
Adobe report: Smartphone traffic is growing but visits are shorter....
Retailers with shopping apps now see majority of e-commerce sales from mobile
E-commerce is now a truly cross-device experience....
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast's Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of...
Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
Top apps list shows power is concentrated in just a few...
Android now the world’s dominant OS, surpassing Windows
Apple's iOS generates more traffic than Android in the US....
Mobile now accounts for nearly 70% of digital media time [comScore]
As desktop sputters, digital growth is all mobile -- as evidenced by a slew of new comScore...
Report: The PC is over, the ‘app boom’ is, too
Smartphones have grown at the expense of other devices, but most of the growth is now in developing markets, according to Adobe....
Reports: Digital, especially mobile, driving trillions in offline retail spending
Mobile-influenced in-store buying alone already over $1 trillion....
Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
But e-commerce totals are much smaller than digital-influenced in-store sales....
Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2
MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year, or 39 percent of total...
Final holiday figures: $92B in e-commerce, omnichannel retail had big share
Total holiday sales exceeded $1 trillion; online was just over 9%....
Report: US advertisers spent $17.6 billion on digital ads in Q3
It was the highest third quarter for digital advertising spending on record and reflects 20 percent year-over-year growth....
Top smartphone apps of 2016: Google and Facebook control 8 out of the top 10 slots
Amazon, Apple Music appear on Nielsen's list, while Snapchat and Pandora are in the comSore top 10....
Report: iPhone sees sales gains though Android at 75 percent share globally
Nokia's Android-based return to smartphone market may come next year, with help from Google....
Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
Mobile devices drove 36 percent of sales but 55 percent of...
European survey finds 70 percent of Android owners want pre-installed apps
Data also show that the majority of Android users customize their home...
Report: Most users will need multiple exposures to an app before they download
The TUNE study was based on a mix of smartphone owner survey and app download data....
Study says only 8 percent of shoppers use retailer apps. Should they give up?
No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps...
