Statistics: Mobile Marketing
Survey finds 89% of marketers seeing increased sales using location data
Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement....
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well....
Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile
Millennials are more likely to buy on mobile devices than other generations....
Report: Digital now makes up 51% of US ad spending
Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders....
Survey: Teens cutting back on mobile screen, social media time
A majority of teens said they're consciously reducing social media, video games and mobile phone time....
After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
The widespread use of location in the third party data ecosystem is almost completely opaque to consumers....
Have we reached peak smartphone, and what does that mean for marketers?
There's no reason to change course; everyone must still optimize for...
Waze and Carto team up for location-based urban intelligence
The program will provide a mix of historical, real-time predictive traffic and movement data to...
Native will dominate display spending in 2018
Mobile, social media and Amazon are the major growth drivers....
Forecast: Digital advertising pulling away from TV on global basis
By 2020, digital advertising to command 44.6 percent of total ad...
Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
Adobe report: Smartphone traffic is growing but visits are shorter....
Placed introduces ‘Placed Insights’ to educate the market about location data
Free tool allows users to compare foot traffic and drill into audience data....
Retailers with shopping apps now see majority of e-commerce sales from mobile
E-commerce is now a truly cross-device experience....
Think calls are dying? The data says they’re not
Both CallRail and Marchex found significant increases in calls over the Black Friday weekend....
Report: Mobile users start with social apps, then move on to browsers and search
More apps are being used per session, further fragmenting digital media time....
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast's Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of...
New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
Insights on mobile and social usage trends among this growing...
Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
Top apps list shows power is concentrated in just a few...
5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
A look at how mobile and online commerce are changing the retail...
Survey surprise: Consumers very forgiving of non-mobile-friendly websites
The biggest problem was missing or incorrect NAP data....