Statistics: Mobile Marketing
Subscribe to Marketing Day for the very best digital marketing news, delivered each day.
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast's Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of...
New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
Insights on mobile and social usage trends among this growing...
Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
Top apps list shows power is concentrated in just a few...
5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
A look at how mobile and online commerce are changing the retail...
Survey surprise: Consumers very forgiving of non-mobile-friendly websites
The biggest problem was missing or incorrect NAP data....
Android now the world’s dominant OS, surpassing Windows
Apple's iOS generates more traffic than Android in the US....
Mobile now accounts for nearly 70% of digital media time [comScore]
As desktop sputters, digital growth is all mobile -- as evidenced by a slew of new comScore...
Study: Ads in editorial stream beat search, social for visibility and recall
Ads in editorial were fully visible for 44 seconds vs. 6 seconds in search and 3 seconds in...
Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consumers
iPhone users spent average of $40 on paid apps and in-app purchases in 2016....
Report: The PC is over, the ‘app boom’ is, too
Smartphones have grown at the expense of other devices, but most of the growth is now in developing markets, according to Adobe....
Facebook, Google the global app-install leaders, but Twitter wins for retention
Apple Search Ads also delivered high user retention for non-gaming...
Case study: Location data outperforms online signals as e-commerce targeting tool
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online...
Report: Android app eCPMs beat iOS for first time in Q4
Android eCPMs jumped 79 percent year-over-year in Q4...
Reports: Digital, especially mobile, driving trillions in offline retail spending
Mobile-influenced in-store buying alone already over $1 trillion....
Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
But e-commerce totals are much smaller than digital-influenced in-store sales....
Report: more than 13 million proximity sensors now deployed globally
Kontakt.io the leading beacon hardware maker, Swirl the leading software platform, says...
Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2
MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year, or 39 percent of total...
Survey: Mobile devices eclipse PC usage and, in a surprise, drive more conversions
Fluent survey of 2,773 US adults asked about a range of mobile behaviors and usage patterns....
Study: Gen Z more discriminating, more advertising-resistant than Gen X or Y
They study helps reveal a demographic segment that represents more than two billion people...
Final holiday figures: $92B in e-commerce, omnichannel retail had big share
Total holiday sales exceeded $1 trillion; online was just over 9%....
