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Statistics: Mobile Marketing

  • Latest

Online ad revenue was almost $125 billion in 2019 but growth is slowing

About 70% of ads appeared on mobile devices and 82% were programmatic....

Greg Sterling | May 29, 2020 at 9:31 am ET

What Apple’s strong iPhone 11 sales mean for marketers

Safari is the most popular mobile browser in the U.S. by a significant margin, with big implications for marketers....

Greg Sterling | Jan 28, 2020 at 7:24 pm ET

Twilio study finds consumers prefer email and text when communicating with brands

An overwhelming majority of consumers report that they are annoyed by the current communications they receive from...

Jennifer Cannon | Nov 7, 2019 at 9:00 am ET

 

Mobile conversions rising, but desktop conversions still 93% more valuable, study says

Mobile conversions are growing, however most people still favor the desktop for...

Greg Sterling | Oct 7, 2019 at 8:16 am ET

Survey finds 89% of marketers seeing increased sales using location data

Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement....

Greg Sterling | Jun 12, 2019 at 1:18 pm ET

From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile

More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well....

Greg Sterling | Nov 27, 2018 at 12:26 pm ET

Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile

Millennials are more likely to buy on mobile devices than other generations....

Greg Sterling | Nov 21, 2018 at 9:39 am ET

Report: Digital now makes up 51% of US ad spending

Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders....

Greg Sterling | Sep 20, 2018 at 4:44 pm ET

Survey: Teens cutting back on mobile screen, social media time

A majority of teens said they're consciously reducing social media, video games and mobile phone time....

Greg Sterling | Aug 23, 2018 at 10:46 am ET

After data leak, 3 of 4 US carriers vow to stop selling user location to third parties

The widespread use of location in the third party data ecosystem is almost completely opaque to consumers....

Greg Sterling | Jun 20, 2018 at 9:30 am ET

Have we reached peak smartphone, and what does that mean for marketers?

There's no reason to change course; everyone must still optimize for...

Greg Sterling | May 31, 2018 at 6:33 pm ET

Waze and Carto team up for location-based urban intelligence

The program will provide a mix of historical, real-time predictive traffic and movement data to...

Greg Sterling | Apr 23, 2018 at 12:06 pm ET

Native will dominate display spending in 2018

Mobile, social media and Amazon are the major growth drivers....

Greg Sterling | Apr 11, 2018 at 9:01 am ET

Forecast: Digital advertising pulling away from TV on global basis

By 2020, digital advertising to command 44.6 percent of total ad...

Greg Sterling | Mar 26, 2018 at 3:06 pm ET

Report: 5G will drive $12 billion in new mobile commerce revenue by 2021

Adobe report: Smartphone traffic is growing but visits are shorter....

Greg Sterling | Mar 5, 2018 at 10:09 am ET

Placed introduces ‘Placed Insights’ to educate the market about location data

Free tool allows users to compare foot traffic and drill into audience data....

Greg Sterling | Mar 1, 2018 at 9:20 am ET

Retailers with shopping apps now see majority of e-commerce sales from mobile

E-commerce is now a truly cross-device experience....

Greg Sterling | Feb 21, 2018 at 5:04 pm ET

Think calls are dying? The data says they’re not

Both CallRail and Marchex found significant increases in calls over the Black Friday weekend....

Greg Sterling | Nov 13, 2017 at 6:59 pm ET

Report: Mobile users start with social apps, then move on to browsers and search

More apps are being used per session, further fragmenting digital media time....

Greg Sterling | Nov 9, 2017 at 10:34 am ET

Report: ‘Asset tracking’ now a primary use case for indoor location and beacons

Unacast's Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of...

Greg Sterling | Aug 15, 2017 at 11:52 am ET
  • Previous Articles »
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