Statistics: Online Advertising
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LADbible outperforms UNILAD as most watched video creator with 2.8B video views
After holding the lead in April and May, UNILAD dropped to the No. 2 spot behind LADbible in...
Long-form video now makes up majority of time watched across all devices
Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile...
IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues
Q1 digital ad revenues close in on $20...
5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
A look at how mobile and online commerce are changing the retail...
UNILAD takes back lead as top video creator in April, but video views down across the board
After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were...
IAB: Mobile is now more than half of all digital ad revenues
Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital...
Samsung owned half of the 92.5M total views generated by YouTube’s top 10 ads in March
With two spots ranking No. 1 and No. 3, Samsung pulled a combined 46.5 million video...
Three-year long study finds native ad spend jumped 600 percent between 2014 & 2016
Conducted by native ad platform Nativo, the study looked at native ad spends for 10 different verticals, including Food and Drink, Automotive...
Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017
Google to see total ad revenues jump nearly 15% in the US. Snapchat and Amazon to gain US mobile ad...
Hyundai tops a Super Bowl-heavy list of YouTube’s most popular ads from February
Of the 10 most-watched YouTube ads last month, nine were Super Bowl spots....
Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consumers
iPhone users spent average of $40 on paid apps and in-app purchases in 2016....
Facebook, Google the global app-install leaders, but Twitter wins for retention
Apple Search Ads also delivered high user retention for non-gaming...
Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big
Budweiser's "Born the Hard Way" - an immigration story about founder Adolphus Busch coming to America - was the most watched ad on game...
Report: Digital ad spend growth slowed in 2016; Snapchat overtook Pinterest
Retail and consumer electronics pulled back from digital in favor of TV in Q4, according to Standard Media...
Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2
MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year, or 39 percent of total...
Survey: Social and mobile are top drivers of new small business digital spending
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming...
YouTube’s Top 10 Super Bowl ads since 2008: Anheuser-Busch’s Budweiser & Bud Light earn 3 spots
With Budweiser at No. 1 and No. 4 and Bud Light at No. 8, the beverage company was the only advertiser to have multiple appearances in the top...
YouTube Top 10 ads in December: Jennifer Hudson helps drive Shell’s “Best Day of My Life” to top of list
Enlisting a number of artists, Shell is using the music video to promote its #MakeTheFuture campaign....
Study: Gen Z more discriminating, more advertising-resistant than Gen X or Y
They study helps reveal a demographic segment that represents more than two billion people...
Top 10 most shared video brands in 2016: Red Bull ranks No. 1 with 27M shares – more than double the No. 2 brand
Red Bull's video content share numbers were well ahead of the No. 2 brand, Samsung, which earned 12.4M...
