Statistics: Online Advertising
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US....
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to...
Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March
YouTube's top ten ads in March earned 82.1 million total views, and Google's "Searching for Gender Equality" accounted for more than 40 percent...
Native will dominate display spending in 2018
Mobile, social media and Amazon are the major growth drivers....
Pinterest reports 50% gain YoY in SMB advertisers
On the one-year anniversary of its Pinterest Propel ad program, the site shared ad stats and announced a new head of...
Forecast: Digital advertising pulling away from TV on global basis
By 2020, digital advertising to command 44.6 percent of total ad...
Google says it removed more than 3.2 billion bad ads in 2017
The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join...
Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months
MediaRadar study shows nearly half of the video ads on Snapchat Discover channels came from media & entertainment...
Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
Adobe report: Smartphone traffic is growing but visits are shorter....
Kardashian & Jenner sisters take Calvin Klein’s #MYCALVINS ad to top of Youtube’s January ad leaderboard
Kim, Kourtney, Khloe, Kylie and Kendall's game of 'I never' generated more than 15 million video views for the brand....
YouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad game
According to YouTube's video view counts, Super Bowl ads saw a 16 percent lift in viewership this year....
Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand overall
Apple's three iPhone X ads owned nearly one-third of the 87.8 million views generated by brands in YouTube's December ad leaderboard....
Samsung Galaxy had the most-watched ad on YouTube in November with 23.9M views
The ad owned more than a third of the views generated by the top 10 ads combined last month....
Black Friday by the numbers: Another year of e-commerce records
Data from Adobe, Monetate, Rakuten Marketing, Salesforce and Shopify shines a light on Thanksgiving and Black Friday weekend sales...
Survey: 37% of online retailers started holiday preparations earlier this year
The vast majority of BigCommerce survey respondents expect to see higher holiday revenue in...
LADbible outperforms UNILAD as most watched video creator with 2.8B video views
After holding the lead in April and May, UNILAD dropped to the No. 2 spot behind LADbible in...
Long-form video now makes up majority of time watched across all devices
Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile...
IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues
Q1 digital ad revenues close in on $20...
5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
A look at how mobile and online commerce are changing the retail...
UNILAD takes back lead as top video creator in April, but video views down across the board
After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were...
