Statistics: Online Advertising
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing...
Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch
We're entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe. ...
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third...
Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and...
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years,...
Social media ad spend to surpass print for first time
Social media will own 13% of global ad spend in 2019, according to a Zenith forecast....
Mobile conversions rising, but desktop conversions still 93% more valuable, study says
Mobile conversions are growing, however most people still favor the desktop for...
Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Daily social media usage increased by just 1% year-over-year, according to the annual...
Reddit US ad revenues could top $100M this year amid added focus on ad products
Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than...
Digital ad spending to top traditional for first time
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. ...
Are brands behind the times when it comes to gender stereotypes in ads?
A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a...
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth....
How can Amazon chip away at the duopoly?
As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key...
Survey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of marketing budgets on digital
Telephone interviews with 200 companies reveals surprisingly low digital marketing investments....
Pinterest expected to hit $1 billion ad revenue by 2020
New ad products, including video, and a growing audience will put Pinterest's average ad revenue per user in the US closer to Snapchat and...
Amazon now 3rd-biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep...
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US....
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to...
Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March
YouTube's top ten ads in March earned 82.1 million total views, and Google's "Searching for Gender Equality" accounted for more than 40 percent...