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Statistics: Online Advertising

  • Latest

Online ad revenue was almost $125 billion in 2019 but growth is slowing

About 70% of ads appeared on mobile devices and 82% were programmatic....

Greg Sterling | May 29, 2020 at 9:31 am ET

Vast majority of Amazon advertisers plan to spend more on ads again this year

Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found....

Ginny Marvin | Feb 19, 2020 at 5:00 am ET

How deep learning can reduce bias in advertising

Algorithm design, data and implementation are key to minimizing...

Sponsored Content: Cognitiv | Dec 4, 2019 at 7:30 am ET

 

Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch

We're entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe. ...

Amy Gesenhues | Nov 27, 2019 at 10:02 am ET

Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season

Ad revenue growth accelerated in the third...

Ginny Marvin | Oct 25, 2019 at 9:19 am ET

Study: Which digital ad formats are most effective?

A Kargo study found no correlation between ad viewability and...

Taylor Peterson | Oct 22, 2019 at 3:06 pm ET

Amazon keeps chipping at Google’s search ad dominance

The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years,...

Ginny Marvin | Oct 15, 2019 at 1:54 pm ET

Social media ad spend to surpass print for first time

Social media will own 13% of global ad spend in 2019, according to a Zenith forecast....

Amy Gesenhues | Oct 14, 2019 at 2:27 pm ET

Mobile conversions rising, but desktop conversions still 93% more valuable, study says

Mobile conversions are growing, however most people still favor the desktop for...

Greg Sterling | Oct 7, 2019 at 8:16 am ET

Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb

Daily social media usage increased by just 1% year-over-year, according to the annual...

Amy Gesenhues | Jun 12, 2019 at 1:47 pm ET

Reddit US ad revenues could top $100M this year amid added focus on ad products

Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than...

Pamela Parker | Mar 27, 2019 at 11:29 am ET

Digital ad spending to top traditional for first time

Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8...

Robin Kurzer | Feb 20, 2019 at 12:38 pm ET

Agencies, brands see big potential for OTT, cross-device measurement in 2019

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. ...

Robin Kurzer | Feb 13, 2019 at 2:55 pm ET

Are brands behind the times when it comes to gender stereotypes in ads?

A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a...

Amy Gesenhues | Jan 28, 2019 at 6:57 pm ET

IAB: Digital ad revenues could exceed $100 billion for first time in 2018

Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth....

Amy Gesenhues | Nov 13, 2018 at 4:47 pm ET

How can Amazon chip away at the duopoly?

As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key...

Robin Kurzer | Oct 30, 2018 at 12:00 pm ET

Survey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of marketing budgets on digital

Telephone interviews with 200 companies reveals surprisingly low digital marketing investments....

Greg Sterling | Oct 9, 2018 at 10:50 am ET

Pinterest expected to hit $1 billion ad revenue by 2020

New ad products, including video, and a growing audience will put Pinterest's average ad revenue per user in the US closer to Snapchat and...

Ginny Marvin | Oct 1, 2018 at 2:56 pm ET

Amazon now 3rd-biggest digital ad seller in US

Amazon is still far behind Google and Facebook, but its advertising business is expected to keep...

Ginny Marvin | Sep 19, 2018 at 10:06 am ET

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US....

Ginny Marvin | May 10, 2018 at 3:14 pm ET
  • Previous Articles »
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