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Statistics: Online Advertising

  • Latest
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Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth

The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to...

Ginny Marvin | Apr 30, 2018 at 3:52 pm ET
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Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March

YouTube's top ten ads in March earned 82.1 million total views, and Google's "Searching for Gender Equality" accounted for more than 40 percent...

Amy Gesenhues | Apr 13, 2018 at 12:46 pm ET
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Native will dominate display spending in 2018

Mobile, social media and Amazon are the major growth drivers....

Greg Sterling | Apr 11, 2018 at 9:01 am ET

 

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Pinterest reports 50% gain YoY in SMB advertisers

On the one-year anniversary of its Pinterest Propel ad program, the site shared ad stats and announced a new head of...

Amy Gesenhues | Apr 5, 2018 at 3:54 pm ET
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Forecast: Digital advertising pulling away from TV on global basis

By 2020, digital advertising to command 44.6 percent of total ad...

Greg Sterling | Mar 26, 2018 at 3:06 pm ET
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Google says it removed more than 3.2 billion bad ads in 2017

The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join...

Amy Gesenhues | Mar 15, 2018 at 9:00 am ET
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Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months

MediaRadar study shows nearly half of the video ads on Snapchat Discover channels came from media & entertainment...

Amy Gesenhues | Mar 6, 2018 at 11:39 am ET
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Report: 5G will drive $12 billion in new mobile commerce revenue by 2021

Adobe report: Smartphone traffic is growing but visits are shorter....

Greg Sterling | Mar 5, 2018 at 10:09 am ET
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Kardashian & Jenner sisters take Calvin Klein’s #MYCALVINS ad to top of Youtube’s January ad leaderboard

Kim, Kourtney, Khloe, Kylie and Kendall's game of 'I never' generated more than 15 million video views for the brand....

Amy Gesenhues | Feb 13, 2018 at 11:05 am ET
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YouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad game

According to YouTube's video view counts, Super Bowl ads saw a 16 percent lift in viewership this year....

Amy Gesenhues | Feb 8, 2018 at 12:31 pm ET
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Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand overall

Apple's three iPhone X ads owned nearly one-third of the 87.8 million views generated by brands in YouTube's December ad leaderboard....

Amy Gesenhues | Jan 10, 2018 at 1:03 pm ET
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Samsung Galaxy had the most-watched ad on YouTube in November with 23.9M views

The ad owned more than a third of the views generated by the top 10 ads combined last month....

Amy Gesenhues | Dec 13, 2017 at 2:28 pm ET
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Black Friday by the numbers: Another year of e-commerce records

Data from Adobe, Monetate, Rakuten Marketing, Salesforce and Shopify shines a light on Thanksgiving and Black Friday weekend sales...

Amy Gesenhues | Nov 27, 2017 at 3:59 pm ET
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Survey: 37% of online retailers started holiday preparations earlier this year

The vast majority of BigCommerce survey respondents expect to see higher holiday revenue in...

Amy Gesenhues | Oct 19, 2017 at 4:44 pm ET
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LADbible outperforms UNILAD as most watched video creator with 2.8B video views

After holding the lead in April and May, UNILAD dropped to the No. 2 spot behind LADbible in...

Amy Gesenhues | Aug 2, 2017 at 11:14 am ET
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Long-form video now makes up majority of time watched across all devices

Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile...

Amy Gesenhues | Jun 16, 2017 at 8:39 am ET
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IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues

Q1 digital ad revenues close in on $20...

Ginny Marvin | Jun 14, 2017 at 2:14 pm ET
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5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report

A look at how mobile and online commerce are changing the retail...

Ginny Marvin | Jun 1, 2017 at 10:48 am ET
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UNILAD takes back lead as top video creator in April, but video views down across the board

After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were...

Amy Gesenhues | May 11, 2017 at 11:45 am ET
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IAB: Mobile is now more than half of all digital ad revenues

Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital...

Ginny Marvin | Apr 26, 2017 at 1:13 pm ET
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