Statistics: Online Advertising
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Report: Amazon led big retailers in digital ad spend increases during early holiday season
Digital and linear TV saw gains among half of the retailers...
Report: US advertisers spent $17.6 billion on digital ads in Q3
It was the highest third quarter for digital advertising spending on record and reflects 20 percent year-over-year growth....
Top 10 video creators in November: UNILAD, The LADBible, Viral Thread & Tasty keep top 4 spots
The top 10 video creators did not change from October to November, but video views for the top 100 creators and brands was up 12%...
Study: 55 percent of mobile dollars wasted
More than 70 percent of mobile ads seen in a typical day fail to create a positive user experience....
Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any other brand
Walmart has scored more than double the number video views than the second leading brand on YouTube for holiday-related...
“Power of search” keeps Google #1 with WPP; Facebook poised for #2; Snapchat gaining
Search and YouTube help Google dominate as WPP's largest media...
Top 10 YouTube ads in November: Clash of Clans ‘Hog Rider’ ranks #1 with 29M views
Last month's top three YouTube ads generated more than 60M views - well over the 25.3 million views earned by October's top three video...
Top 10 YouTube ads in 2016: Mobile Strike’s Super Bowl 50 ad “Arnold’s Fight” ranks #1
Five of the top ten most watched YouTube ads this year were Super Bowl 50 spots....
Top 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares
The most shared ad of 2016 was released less than a month ago -- earning 1.9 million shares since its November 9 launch...
Nielsen: Mobile targeting is getting better, particularly when targets are narrower
In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms...
Top 10 video creators in October: UNILAD & The LAD Bible hold at #1 & #2
October was UNILAD's fourth consecutive month in the top spot, according to Tubular Labs video insights....
Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms
The top 20 advertisers on Facebook, Instagram, Google and Pinterest are quite...
IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016
Mobile growth seen in all ad formats to account for 47 percent of all digital ad revenues between January to June...
Q3 Reports: Facebook continues to see significant ad spend growth
Advertisers are seeing higher engagement rates even as CPCs trend...
Top 10 YouTube ads in September: Apple ranks No. 1, Clash Royale wins 3 spots
With two ads in the top 5, Apple earns 20.6M views. Clash Royale generates more than 16M...
In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion
Only 5 percent of app users make in-app purchases, yet they drive much more publisher revenue than app-based advertising....
Survey finds most SMB advertisers on Facebook spend less than $50 per month
Generating awareness the most common marketing scenario for local businesses on Facebook, says Alignable survey data....
US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high
The IAB's annual report shows growth continuing to come from mobile, which now makes up 35 percent of search and display ad...
Sensing vulnerability, Out-of-Home goes on the attack against digital display
Trade group seeks to capitalize on complexity and confusion with online display advertising among media planners and...
Top 10 YouTube ads in February: Super Bowl brands dominate & Hyundai leads the pack
YouTube's February leaderboard was comprised entirely of Super Bowl ads, with Hyundai's three spots earning a total 52 million views....
