Statistics: Online Behavior
Retailers with shopping apps now see majority of e-commerce sales from mobile
E-commerce is now a truly cross-device experience....
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...
Report: Mobile users start with social apps, then move on to browsers and search
More apps are being used per session, further fragmenting digital media time....
Survey: More consumers seeking to buy directly from brands vs. retailers
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers....
New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
Insights on mobile and social usage trends among this growing...
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen data, Gen-Z is now 26 percent of the...
Long-form video now makes up majority of time watched across all devices
Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile...
UNILAD takes back lead as top video creator in April, but video views down across the board
After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were...
Survey surprise: Consumers very forgiving of non-mobile-friendly websites
The biggest problem was missing or incorrect NAP data....
Mobile now accounts for nearly 70% of digital media time [comScore]
As desktop sputters, digital growth is all mobile -- as evidenced by a slew of new comScore...
Study: Ads in editorial stream beat search, social for visibility and recall
Ads in editorial were fully visible for 44 seconds vs. 6 seconds in search and 3 seconds in...
Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consumers
iPhone users spent average of $40 on paid apps and in-app purchases in 2016....
YouTube viewers now consuming 1B hours of video content a day
The Wall Street Journal reports YouTube's daily global viewership is on track to surpass the number of hours per day people spend watching TV in...
Case study: Location data outperforms online signals as e-commerce targeting tool
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online...
Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
But e-commerce totals are much smaller than digital-influenced in-store sales....
Study: Gen Z more discriminating, more advertising-resistant than Gen X or Y
They study helps reveal a demographic segment that represents more than two billion people...
Report: Cyber Monday was the largest e-commerce day in history
Nearly $3.4 billion spent online according to data from Adobe....
Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
Mobile devices drove 36 percent of sales but 55 percent of...
Nielsen: Mobile targeting is getting better, particularly when targets are narrower
In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms...
European survey finds 70 percent of Android owners want pre-installed apps
Data also show that the majority of Android users customize their home...
