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Statistics: Online Behavior

  • Latest
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Buy on Google goes commission-free, will enable checkout via PayPal, Shopify

This is the second big shake up for Google's commerce efforts this...

Ginny Marvin | Jul 23, 2020 at 10:22 am ET
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How using neuroscience can help capture customer sentiment and predict future behavior

As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the...

Jade Bunke | Jun 15, 2020 at 1:30 pm ET
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Want to connect with the Gen Z crowd? Don’t shy away from social issues

68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults....

Amy Gesenhues | Oct 24, 2019 at 2:03 pm ET

 

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Study: Which digital ad formats are most effective?

A Kargo study found no correlation between ad viewability and...

Taylor Peterson | Oct 22, 2019 at 3:06 pm ET
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The top retailer marketing strategies to compete with Amazon Prime Day

Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to cash...

Taylor Peterson | Jul 12, 2019 at 7:14 pm ET
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Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb

Daily social media usage increased by just 1% year-over-year, according to the annual...

Amy Gesenhues | Jun 12, 2019 at 1:47 pm ET
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Are brands behind the times when it comes to gender stereotypes in ads?

A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a...

Amy Gesenhues | Jan 28, 2019 at 6:57 pm ET
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Study finds 61 percent of electronics reviews on Amazon are ‘fake’

The problem appears much larger than most consumers realize and presents a huge challenge for honest...

Greg Sterling | Dec 19, 2018 at 10:04 am ET
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Do brand politics impact consumer purchases? It’s complicated

Multiple variables may affect how consumers react to brands that take a stand....

Greg Sterling | Dec 4, 2018 at 1:42 pm ET
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From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile

More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well....

Greg Sterling | Nov 27, 2018 at 12:26 pm ET
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Study finds decline in ‘trust’ costs corporations billions in profits

Firm tied $180 billion in revenue losses to declines in trust across 54 percent of companies in its index....

Greg Sterling | Nov 5, 2018 at 5:07 pm ET
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Study confirms brands’ worst fears about unsafe content

Ads placed in front of or beside unsafe content triggered a range of negative consumer...

Greg Sterling | Oct 31, 2018 at 10:36 am ET
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Pew survey finds marked decline in Facebook user engagement since March

Just over half have also adjusted their privacy settings....

Greg Sterling | Sep 5, 2018 at 1:55 pm ET
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Survey: Teens cutting back on mobile screen, social media time

A majority of teens said they're consciously reducing social media, video games and mobile phone time....

Greg Sterling | Aug 23, 2018 at 10:46 am ET
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Report: Customers are more loyal to companies that are transparent on social media

Consumers expect more transparency from businesses than they do from politicans, friends, or even...

Robin Kurzer | Aug 22, 2018 at 9:29 am ET
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Report: Traditional methods of personalization don’t work for millennials and Gen Z

The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen...

Robin Kurzer | Aug 14, 2018 at 4:00 pm ET
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After data leak, 3 of 4 US carriers vow to stop selling user location to third parties

The widespread use of location in the third party data ecosystem is almost completely opaque to consumers....

Greg Sterling | Jun 20, 2018 at 9:30 am ET
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Have we reached peak smartphone, and what does that mean for marketers?

There's no reason to change course; everyone must still optimize for...

Greg Sterling | May 31, 2018 at 6:33 pm ET
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Despite recent events, people still positive about internet’s impact on society

But survey shows education, geography, income and age impact sentiment....

Greg Sterling | May 25, 2018 at 5:37 pm ET
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Retailers with shopping apps now see majority of e-commerce sales from mobile

E-commerce is now a truly cross-device experience....

Greg Sterling | Feb 21, 2018 at 5:04 pm ET
  • Previous Articles »
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