Statistics: Online Behavior
Want to connect with the Gen Z crowd? Don’t shy away from social issues
68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults....
Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and...
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to cash...
Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Daily social media usage increased by just 1% year-over-year, according to the annual...
Are brands behind the times when it comes to gender stereotypes in ads?
A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a...
Study finds 61 percent of electronics reviews on Amazon are ‘fake’
The problem appears much larger than most consumers realize and presents a huge challenge for honest...
Do brand politics impact consumer purchases? It’s complicated
Multiple variables may affect how consumers react to brands that take a stand....
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well....
Study finds decline in ‘trust’ costs corporations billions in profits
Firm tied $180 billion in revenue losses to declines in trust across 54 percent of companies in its index....
Study confirms brands’ worst fears about unsafe content
Ads placed in front of or beside unsafe content triggered a range of negative consumer...
Pew survey finds marked decline in Facebook user engagement since March
Just over half have also adjusted their privacy settings....
Survey: Teens cutting back on mobile screen, social media time
A majority of teens said they're consciously reducing social media, video games and mobile phone time....
Report: Customers are more loyal to companies that are transparent on social media
Consumers expect more transparency from businesses than they do from politicans, friends, or even...
Report: Traditional methods of personalization don’t work for millennials and Gen Z
The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen...
After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
The widespread use of location in the third party data ecosystem is almost completely opaque to consumers....
Have we reached peak smartphone, and what does that mean for marketers?
There's no reason to change course; everyone must still optimize for...
Despite recent events, people still positive about internet’s impact on society
But survey shows education, geography, income and age impact sentiment....
Retailers with shopping apps now see majority of e-commerce sales from mobile
E-commerce is now a truly cross-device experience....
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...
Report: Mobile users start with social apps, then move on to browsers and search
More apps are being used per session, further fragmenting digital media time....