Statistics: Online Behavior
Are brands behind the times when it comes to gender stereotypes in ads?
A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a...
Study finds 61 percent of electronics reviews on Amazon are ‘fake’
The problem appears much larger than most consumers realize and presents a huge challenge for honest...
Do brand politics impact consumer purchases? It’s complicated
Multiple variables may affect how consumers react to brands that take a stand....
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well....
Study finds decline in ‘trust’ costs corporations billions in profits
Firm tied $180 billion in revenue losses to declines in trust across 54 percent of companies in its index....
Study confirms brands’ worst fears about unsafe content
Ads placed in front of or beside unsafe content triggered a range of negative consumer...
Pew survey finds marked decline in Facebook user engagement since March
Just over half have also adjusted their privacy settings....
Survey: Teens cutting back on mobile screen, social media time
A majority of teens said they're consciously reducing social media, video games and mobile phone time....
Report: Customers are more loyal to companies that are transparent on social media
Consumers expect more transparency from businesses than they do from politicans, friends, or even...
Report: Traditional methods of personalization don’t work for millennials and Gen Z
The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen...
After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
The widespread use of location in the third party data ecosystem is almost completely opaque to consumers....
Have we reached peak smartphone, and what does that mean for marketers?
There's no reason to change course; everyone must still optimize for...
Despite recent events, people still positive about internet’s impact on society
But survey shows education, geography, income and age impact sentiment....
Retailers with shopping apps now see majority of e-commerce sales from mobile
E-commerce is now a truly cross-device experience....
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...
Report: Mobile users start with social apps, then move on to browsers and search
More apps are being used per session, further fragmenting digital media time....
Survey: More consumers seeking to buy directly from brands vs. retailers
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers....
New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
Insights on mobile and social usage trends among this growing...
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen data, Gen-Z is now 26 percent of the...
Long-form video now makes up majority of time watched across all devices
Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile...