Statistics: Social Media
Attention + intensity: Tips for navigating the new age of media strategy
Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment....
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US....
SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute...
Pew report: 74% of Facebook users visit the site daily & 51% go several times a day
Facebook usage has remained mostly unchanged during the last two years, but Instagram's numbers are up, according to Pew Research's latest...
Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months
MediaRadar study shows nearly half of the video ads on Snapchat Discover channels came from media & entertainment...
Report: Mobile users start with social apps, then move on to browsers and search
More apps are being used per session, further fragmenting digital media time....
How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare
Facebook's and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack...
Wendy’s gives #NuggsForCarter a year of free nuggets for getting the most retweets ever
In just over a month, Carter Wilkerson's tweet asking Wendy's for free nuggets has earned 3.42 million retweets, surpassing Ellen's Oscar...
The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creator
After more than eight months leading the pack, UNILAD was knocked to the No. 4 position, behind The LAD Bible, Viral Thread and NTD...
Study: Ads in editorial stream beat search, social for visibility and recall
Ads in editorial were fully visible for 44 seconds vs. 6 seconds in search and 3 seconds in...
Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consumers
iPhone users spent average of $40 on paid apps and in-app purchases in 2016....
Super Bowl-related social activity was up Sunday on both Facebook & Twitter
An exciting Patriots comeback? Topical Super Bowl ads? Whatever it was, social media users were more active this year during the game than a...
Top 10 Most Shared Super Bowl LI Ads: Budweiser’s immigration story shared more than any other ad
Budweiser's "Born the Hard Way" earned more than 435K shares on game day, nearly double won by the No. 2 most shared Super Bowl...
Survey: Social and mobile are top drivers of new small business digital spending
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming...
Top 10 video creators in November: UNILAD, The LADBible, Viral Thread & Tasty keep top 4 spots
The top 10 video creators did not change from October to November, but video views for the top 100 creators and brands was up 12%...
Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year
Social media ranked by survey respondents as a top 3 source for new...
Top 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares
The most shared ad of 2016 was released less than a month ago -- earning 1.9 million shares since its November 9 launch...
Study: 83 percent use smartphones in stores, Facebook the most widely used app
Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital experiences....
Q3 Reports: Facebook continues to see significant ad spend growth
Advertisers are seeing higher engagement rates even as CPCs trend...
Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up and see results....
