Statistics: Social Media
Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users
The social media marketing week in review: A round up of news and announcements you may have...
LinkedIn user rate to grow faster than expected through 2023
U.S. monthly users will top 62 million in 2020, eMarketer estimates....
Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content
The social media marketing week in review: A round up of news and announcements you may have...
Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship
The social media marketing week in review: A round up of news and announcements you may have...
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...
Social shorts: Facebook braces for privacy laws, Snapchat tests new mode, Instagram to verify user ages
The social media marketing week in review: A round up of news and announcements you may have...
Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys
The social media marketing week in review: A round up of news and announcements you may have...
Social now dominates $57.3 billion U.S. programmatic display market
In-app targeting that doesn't rely on third-party cookies has helped social (namely, Facebook) leap over open web programmatic buying....
Social shorts: Facebook gets a status monitor, YouTube adds Neilsen data to TV, TikTok hits 1.5 billion downloads
The social media marketing week in review: A round up of news and announcements you may have...
LivePerson adds social and email to its conversational platform
EmailConnect and SocialConnect allow marketers to switch to the customer's preferred channel from a single user...
Facebook ad impressions rise, driven by News Feed, Instagram Stories and Feed ads
Facebook CFO confirmed an increase in ad load on Instagram as a result of product optimizations. ...
Social media ad spend to surpass print for first time
Social media will own 13% of global ad spend in 2019, according to a Zenith forecast....
Report: There’s almost no correlation between online and offline consumer conversations
Brands can’t rely on “social media listening” as a proxy for broader consumer sentiment...
Time spent on Facebook, Snapchat remains flat, but Instagram sees growth
eMarketer has downgraded its forecast for the amount of time people will spend daily on Facebook this year by 2...
Facebook lost 15 million users? Marketers remain unfazed
Despite reported declines, advertisers say they aren't seeing an impact on campaigns (and that fixating on audience numbers isn't helpful...
Do brand politics impact consumer purchases? It’s complicated
Multiple variables may affect how consumers react to brands that take a stand....
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth....
Survey: Social commerce held back by security, privacy concerns
However social media influence on purchases via other channels is strong....
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer....
Report: Digital now makes up 51% of US ad spending
Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders....