Statistics: Social Media
Do brand politics impact consumer purchases? It’s complicated
Multiple variables may affect how consumers react to brands that take a stand....
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth....
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
Survey: Social commerce held back by security, privacy concerns
However social media influence on purchases via other channels is strong....
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer....
Report: Digital now makes up 51% of US ad spending
Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders....
Pinterest says it has 250 million active monthly users
The social media platform touts more than 175 billion pins, up 75 percent over last year....
Pew survey finds marked decline in Facebook user engagement since March
Just over half have also adjusted their privacy settings....
Attention + intensity: Tips for navigating the new age of media strategy
Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment....
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US....
SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute...
Pew report: 74% of Facebook users visit the site daily & 51% go several times a day
Facebook usage has remained mostly unchanged during the last two years, but Instagram's numbers are up, according to Pew Research's latest...
Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months
MediaRadar study shows nearly half of the video ads on Snapchat Discover channels came from media & entertainment...
Report: Mobile users start with social apps, then move on to browsers and search
More apps are being used per session, further fragmenting digital media time....
How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare
Facebook's and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack...
Wendy’s gives #NuggsForCarter a year of free nuggets for getting the most retweets ever
In just over a month, Carter Wilkerson's tweet asking Wendy's for free nuggets has earned 3.42 million retweets, surpassing Ellen's Oscar...
The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creator
After more than eight months leading the pack, UNILAD was knocked to the No. 4 position, behind The LAD Bible, Viral Thread and NTD...
Study: Ads in editorial stream beat search, social for visibility and recall
Ads in editorial were fully visible for 44 seconds vs. 6 seconds in search and 3 seconds in...
Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consumers
iPhone users spent average of $40 on paid apps and in-app purchases in 2016....
Super Bowl-related social activity was up Sunday on both Facebook & Twitter
An exciting Patriots comeback? Topical Super Bowl ads? Whatever it was, social media users were more active this year during the game than a...