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Statistics: Spend Projections

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  • Latest

Agencies say search, social spend will rise, but increases target 5 platforms

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top...

Ginny Marvin | Jan 31, 2019 at 3:00 pm ET

Online shopping revenues will reach $126 billion by December 31, says Adobe

Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to...

Greg Sterling | Dec 22, 2018 at 5:32 pm ET

Survey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of marketing budgets on digital

Telephone interviews with 200 companies reveals surprisingly low digital marketing investments....

Greg Sterling | Oct 9, 2018 at 10:50 am ET

Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer....

Greg Sterling | Oct 9, 2018 at 8:06 am ET

Report: Digital now makes up 51% of US ad spending

Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders....

Greg Sterling | Sep 20, 2018 at 4:44 pm ET

Native will dominate display spending in 2018

Mobile, social media and Amazon are the major growth drivers....

Greg Sterling | Apr 11, 2018 at 9:01 am ET

Forecast: Digital advertising pulling away from TV on global basis

By 2020, digital advertising to command 44.6 percent of total ad...

Greg Sterling | Mar 26, 2018 at 3:06 pm ET

Report: 5G will drive $12 billion in new mobile commerce revenue by 2021

Adobe report: Smartphone traffic is growing but visits are shorter....

Greg Sterling | Mar 5, 2018 at 10:09 am ET

Cutting-edge martech? 65% of brands have no plans to invest this year

In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don't...

Matt McGee | Mar 13, 2017 at 10:25 am ET

Survey: Social and mobile are top drivers of new small business digital spending

Nearly 60 percent said they were going to invest more in marketing on social networks in the coming...

Greg Sterling | Jan 20, 2017 at 8:49 am ET

Final holiday figures: $92B in e-commerce, omnichannel retail had big share

Total holiday sales exceeded $1 trillion; online was just over 9%....

Greg Sterling | Jan 8, 2017 at 9:03 pm ET

Report: US advertisers spent $17.6 billion on digital ads in Q3

It was the highest third quarter for digital advertising spending on record and reflects 20 percent year-over-year growth....

Greg Sterling | Dec 28, 2016 at 3:53 pm ET

Two new reports: The good news is marketers will spend more on martech

The bad news: They’re overwhelmed by data, have too many dashboards, and don’t know how to use the...

Barry Levine | Dec 14, 2016 at 12:04 pm ET

Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year

Social media ranked by survey respondents as a top 3 source for new...

Greg Sterling | Dec 2, 2016 at 10:13 am ET

Digital video to become “as important as TV,” creative best practices emerging

IAB survey finds agencies and marketers will spend more than $10 billion on digital video this year; Yahoo report documents what's working....

Greg Sterling | May 2, 2016 at 1:50 pm ET

US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high

The IAB's annual report shows growth continuing to come from mobile, which now makes up 35 percent of search and display ad...

Ginny Marvin | Apr 21, 2016 at 1:47 pm ET

New benchmarks: Google AdWords cost per acquisition across 20 industries [study]

Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the...

Larry Kim | Mar 24, 2016 at 1:45 pm ET

Report: Spending on corporate websites exceeds TV, mobile growing fastest

Roughly 49 percent of the more than $470 million in annual marketing or ad spending in the US is now going to digital...

Greg Sterling | Mar 16, 2016 at 7:11 pm ET

Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016

Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are...

Greg Sterling | Jan 19, 2016 at 10:23 am ET

US Display Spend Will Overtake Search In 2016 [eMarketer]

Spurred by growth in video and native ad formats, advertisers will spend more on display advertising than search this...

Ginny Marvin | Jan 11, 2016 at 11:37 am ET
  • Previous Articles »

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