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Statistics: Spend Projections

  • Latest
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Marketers expect slight cut to martech budgets, but new platforms still the focus

Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey...

Rodric Bradford | Aug 27, 2020 at 1:13 pm ET
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Did the Facebook Ads boycott actually work?

Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's...

Greg Sterling | Jul 30, 2020 at 6:38 am ET
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Summer Olympics postponement further shakes 2020 ad spending expectations

The postponement will impact digital as well as TV ad spending...

Ginny Marvin | Mar 25, 2020 at 9:31 am ET

 

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Coronavirus: Emarketer lowers global ad spend projections for 2020

The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go...

Ginny Marvin | Mar 20, 2020 at 12:23 pm ET
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Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch

We're entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe. ...

Amy Gesenhues | Nov 27, 2019 at 10:02 am ET
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NRF says 70 million consumers will shop online during Cyber Monday, predicts online holiday sales up 14%

More than 165 million people will shop during the five-day stretch between Thanksgiving and Cyber Monday, according to the NRF's survey....

Amy Gesenhues | Nov 18, 2019 at 5:13 pm ET
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Holiday shopping to ‘peak’ early, be more mobile and less social — survey

Deloitte survey polled more than 4,000 consumers in the U.S. about intended holiday spending....

Greg Sterling | Oct 25, 2019 at 9:39 am ET
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Amazon keeps chipping at Google’s search ad dominance

The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years,...

Ginny Marvin | Oct 15, 2019 at 1:54 pm ET
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Social media ad spend to surpass print for first time

Social media will own 13% of global ad spend in 2019, according to a Zenith forecast....

Amy Gesenhues | Oct 14, 2019 at 2:27 pm ET
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Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO

The social media marketing week in review: A round up of news and announcements you may have...

Amy Gesenhues | Oct 11, 2019 at 11:10 am ET
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Agencies say search, social spend will rise, but increases target 5 platforms

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top...

Ginny Marvin | Jan 31, 2019 at 3:00 pm ET
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Online shopping revenues will reach $126 billion by December 31, says Adobe

Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to...

Greg Sterling | Dec 22, 2018 at 5:32 pm ET
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Survey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of marketing budgets on digital

Telephone interviews with 200 companies reveals surprisingly low digital marketing investments....

Greg Sterling | Oct 9, 2018 at 10:50 am ET
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Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer....

Greg Sterling | Oct 9, 2018 at 8:06 am ET
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Report: Digital now makes up 51% of US ad spending

Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders....

Greg Sterling | Sep 20, 2018 at 4:44 pm ET
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Native will dominate display spending in 2018

Mobile, social media and Amazon are the major growth drivers....

Greg Sterling | Apr 11, 2018 at 9:01 am ET
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Forecast: Digital advertising pulling away from TV on global basis

By 2020, digital advertising to command 44.6 percent of total ad...

Greg Sterling | Mar 26, 2018 at 3:06 pm ET
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Report: 5G will drive $12 billion in new mobile commerce revenue by 2021

Adobe report: Smartphone traffic is growing but visits are shorter....

Greg Sterling | Mar 5, 2018 at 10:09 am ET
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Cutting-edge martech? 65% of brands have no plans to invest this year

In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don't...

Matt McGee | Mar 13, 2017 at 10:25 am ET
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Survey: Social and mobile are top drivers of new small business digital spending

Nearly 60 percent said they were going to invest more in marketing on social networks in the coming...

Greg Sterling | Jan 20, 2017 at 8:49 am ET
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