Statistics: Spend Projections
Survey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of marketing budgets on digital
Telephone interviews with 200 companies reveals surprisingly low digital marketing investments....
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer....
Report: Digital now makes up 51% of US ad spending
Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders....
Native will dominate display spending in 2018
Mobile, social media and Amazon are the major growth drivers....
Forecast: Digital advertising pulling away from TV on global basis
By 2020, digital advertising to command 44.6 percent of total ad...
Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
Adobe report: Smartphone traffic is growing but visits are shorter....
Cutting-edge martech? 65% of brands have no plans to invest this year
In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don't...
Survey: Social and mobile are top drivers of new small business digital spending
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming...
Final holiday figures: $92B in e-commerce, omnichannel retail had big share
Total holiday sales exceeded $1 trillion; online was just over 9%....
Report: US advertisers spent $17.6 billion on digital ads in Q3
It was the highest third quarter for digital advertising spending on record and reflects 20 percent year-over-year growth....
Two new reports: The good news is marketers will spend more on martech
The bad news: They’re overwhelmed by data, have too many dashboards, and don’t know how to use the...
Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year
Social media ranked by survey respondents as a top 3 source for new...
Digital video to become “as important as TV,” creative best practices emerging
IAB survey finds agencies and marketers will spend more than $10 billion on digital video this year; Yahoo report documents what's working....
US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high
The IAB's annual report shows growth continuing to come from mobile, which now makes up 35 percent of search and display ad...
New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the...
Report: Spending on corporate websites exceeds TV, mobile growing fastest
Roughly 49 percent of the more than $470 million in annual marketing or ad spending in the US is now going to digital...
Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are...
US Display Spend Will Overtake Search In 2016 [eMarketer]
Spurred by growth in video and native ad formats, advertisers will spend more on display advertising than search this...
Forecast: Half Of Consumers Will Be Paying With Phones Or Wearables By 2018
According to a 2014 survey commissioned by the US Federal Reserve, 28 percent of smartphone users had made some form of mobile payment in the...
Forecast: Digital Spending To Surpass TV In US Next Year, Globally By 2017
Earlier this year, ZenithOptimedia projected that digital advertising would surpass traditional TV advertising by 2020. IPG’s Magna Global...