Twitter: Mobile
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
The third-party integrations are aimed at eliminating invalid traffic on the mobile app...
Twitter opens up $99 a month subscription ad program to more accounts
Twitter plans to eventually add more tiers to the “set it and forget it” ad-buying program that’s initially aimed at accounts with small...
Twitter’s new Video Website Card ad format uses video to push link clicks
Tapping the ad on mobile will load the brand’s web page while continuing to play the video atop...
Twitter brings Teams to its mobile apps for on-the-go account sharing
Twitter's account-sharing feature has only been available through TweetDeck's desktop site -- until...
Twitter rolls out new apps; iOS versions support Apple’s ad blockers
Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader...
How social ads’ location targeting can side-step electioneering laws
Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places' no-signs...
Twitter’s app install ads go native inside its ad network
With the click of a button, mobile advertisers' app install ads on Twitter can be converted into native ads running across its in-app ad...
Twitter, like Facebook, adds old-school elements to its mobile ad network
Twitter is bringing its Twitter Audience Platform mobile ad network to the worldwide web and adding IAB-standardized ads to its...
Twitter will bring its logged-out ads to the mobile web in Q2
With brands paying "nearly" as much for clicks on ads shown to logged-out users as logged-in ones, Twitter will stop limiting those ads to the...
Twitter recategorized itself from “social networking” to “news” in Apple’s App Store
As a social networking app, Twitter ranked fifth among free apps, but as a news app, it now ranks number one....
Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub
The new Native Partner Program gives publishers using one of the approved mediation platforms access to FAN formats and...
MoPub: Fortune 1000 Brands Spent More On In-App Ads Than Performance Advertisers In Q4
Increased participation in private marketplace transactions and added native and video ad supply helped propel brand...
Twitter Has $710 Million Q4, 86% Of Ad Revenues Came From Mobile
Twitter announced Q4 earnings this afternoon and disappointed investors. Revenues of $710 million were up 48 percent versus 2014 but in line...
Twitter’s MoPub Launches Native Video Ads For Apps
Developers will be able to serve native video ads in their apps via MoPub...
Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers
The companies are developing an open source version of "instant articles" to solve the problem of slow loading mobile sites, Recode...
Localytics Boosts Mobile App Analytics With Twitter Partnership
Mobile analytics firm can now offer app publishers a more complete look at the effectiveness of Twitter ads....
Updated Twitter Summary Cards Display More Link Content In The Timeline For Mobile Users
Links on the Twitter app will soon begin to display more information to users, thanks to a new Summary Card...
Twitter Q1 Revs Miss At $436 Million, Leaked Early By Company That Did Same To Microsoft
Twitter was compelled to release its Q1 earnings early because financial data aggregator Selerity captured and released the company’s...
How To Use Twitter & Instagram On The Apple Watch; Facebook Is MIA
Don't expect to create much social media content to share on the Apple Watch. However, it does support bite-size consumption, including liking...
Twitter’s “While You Were Away” Feature Lands On Android
Android users will now be privy to an automated list of the "greatest hits" from their Twitter timeline that they've...