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Twitter: Mobile

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  • Latest

Twitter introduces 6-second viewable video ad bids

Brands will only be charged if their 15-second (or shorter) video ad is viewed for at least six seconds....

Amy Gesenhues | Aug 19, 2019 at 10:00 am ET

MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud

The third-party integrations are aimed at eliminating invalid traffic on the mobile app...

Amy Gesenhues | Jan 8, 2019 at 10:53 am ET

Twitter opens up $99 a month subscription ad program to more accounts

Twitter plans to eventually add more tiers to the “set it and forget it” ad-buying program that’s initially aimed at accounts with small...

Tim Peterson | Nov 8, 2017 at 12:00 pm ET

 

Twitter’s new Video Website Card ad format uses video to push link clicks

Tapping the ad on mobile will load the brand’s web page while continuing to play the video atop...

Tim Peterson | Oct 17, 2017 at 10:00 am ET

Twitter brings Teams to its mobile apps for on-the-go account sharing

Twitter's account-sharing feature has only been available through TweetDeck's desktop site -- until...

Tim Peterson | Sep 8, 2017 at 1:44 pm ET

Twitter rolls out new apps; iOS versions support Apple’s ad blockers

Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader...

Tim Peterson | Jun 15, 2017 at 9:00 am ET

How social ads’ location targeting can side-step electioneering laws

Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places' no-signs...

Tim Peterson | Nov 8, 2016 at 2:11 pm ET

Twitter’s app install ads go native inside its ad network

With the click of a button, mobile advertisers' app install ads on Twitter can be converted into native ads running across its in-app ad...

Tim Peterson | Sep 22, 2016 at 10:00 am ET

Twitter, like Facebook, adds old-school elements to its mobile ad network

Twitter is bringing its Twitter Audience Platform mobile ad network to the worldwide web and adding IAB-standardized ads to its...

Tim Peterson | May 19, 2016 at 12:00 pm ET

Twitter will bring its logged-out ads to the mobile web in Q2

With brands paying "nearly" as much for clicks on ads shown to logged-out users as logged-in ones, Twitter will stop limiting those ads to the...

Tim Peterson | May 4, 2016 at 3:18 pm ET

Twitter recategorized itself from “social networking” to “news” in Apple’s App Store

As a social networking app, Twitter ranked fifth among free apps, but as a news app, it now ranks number one....

Tim Peterson | Apr 28, 2016 at 2:23 pm ET

Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub

The new Native Partner Program gives publishers using one of the approved mediation platforms access to FAN formats and...

Ginny Marvin | Mar 24, 2016 at 3:36 pm ET

MoPub: Fortune 1000 Brands Spent More On In-App Ads Than Performance Advertisers In Q4

Increased participation in private marketplace transactions and added native and video ad supply helped propel brand...

Ginny Marvin | Feb 18, 2016 at 9:00 am ET

Twitter Has $710 Million Q4, 86% Of Ad Revenues Came From Mobile

Twitter announced Q4 earnings this afternoon and disappointed investors. Revenues of $710 million were up 48 percent versus 2014 but in line...

Greg Sterling | Feb 10, 2016 at 5:21 pm ET

Twitter’s MoPub Launches Native Video Ads For Apps

Developers will be able to serve native video ads in their apps via MoPub...

Ginny Marvin | Oct 21, 2015 at 2:51 pm ET

Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers

The companies are developing an open source version of "instant articles" to solve the problem of slow loading mobile sites, Recode...

Martin Beck | Sep 11, 2015 at 12:45 pm ET

Localytics Boosts Mobile App Analytics With Twitter Partnership

Mobile analytics firm can now offer app publishers a more complete look at the effectiveness of Twitter ads....

Martin Beck | Jul 23, 2015 at 9:27 am ET

Updated Twitter Summary Cards Display More Link Content In The Timeline For Mobile Users

Links on the Twitter app will soon begin to display more information to users, thanks to a new Summary Card...

Greg Finn | Jul 15, 2015 at 7:20 am ET

Twitter Q1 Revs Miss At $436 Million, Leaked Early By Company That Did Same To Microsoft

Twitter was compelled to release its Q1 earnings early because financial data aggregator Selerity captured and released the company’s...

Greg Sterling | Apr 28, 2015 at 3:58 pm ET

How To Use Twitter & Instagram On The Apple Watch; Facebook Is MIA

Don't expect to create much social media content to share on the Apple Watch. However, it does support bite-size consumption, including liking...

Danny Sullivan | Apr 25, 2015 at 7:40 am ET
  • Previous Articles »

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