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Acquia picks up CDP-startup AgilOne
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open...
Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys
The social media marketing week in review: A round up of news and announcements you may have...
Salesforce reports 33% YoY growth in third-quarter results
Salesforce co-CEOs Marc Benioff and Keith Block discussed how partnerships have fueled the company's growth – and benefitted...
LiveRamp rolls out ‘Privacy Manager’ compliance tool ahead of CCPA deadline
The customizable platform enables publishers to manage consumer consent across different privacy frameworks and jurisdictions....
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
Preparing college students for the marketing profession takes commitment and planning
Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from...
Social now dominates $57.3 billion U.S. programmatic display market
In-app targeting that doesn't rely on third-party cookies has helped social (namely, Facebook) leap over open web programmatic buying....
Social shorts: Facebook gets a status monitor, YouTube adds Neilsen data to TV, TikTok hits 1.5 billion downloads
The social media marketing week in review: A round up of news and announcements you may have...
Gmail app adds AMP for Email support for Android and iOS
Brands will be able to deliver emails with dynamic content such as RSVPing to events within the Gmail...
Facebook rolls out new brand safety tools for publishers, creators and advertisers
The updates aim to help advertisers control the placement and context in which their ads are...
Which CDP is right for your organization?
Let MarTech Today's 'Enterprise Customer Data Platforms: A Marketer’s Guide' help you make the informed...
Adobe announces general availability of CDP, updates to Experience Platform for improved personalization
Adobe's Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a...
Amazon tops Google in Q3 smart speaker market report
Most significantly, the smart display category grew 500% globally....
Oracle launches new B2B sales solution, new CDM for Oracle Service Cloud
Oracle's new solution is designed for a new generation of digital sellers while its CDM seeks to improve users' data...
Make your remarketing more effective and less annoying with call tracking data
If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing...
TikTok’s new SDK enables video uploads from other apps, services
Users can simply "Share to TikTok" from the editing panel of their favorite apps that adopt the...
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing...
MasterCard buys SessionM for tighter credit card-loyalty program integration
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of...
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve...
Behind the scenes at SMX East
What are the Search Engine Land editors most looking forward to at SMX...