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Martech practitioners must leverage interdepartmental interactions
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to...
Agile marketing in the era of COVID-19, BLM and recession
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current...
How a CDP can help reduce ad spend, drive revenue and build trust with customers
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple...
How Yamaha changed its tune with its digital transformation strategy
The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional...
Marketers still struggle to build a unified source of data
Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across...
How real is your real-time marketing?
The term "real-time marketing" gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their...
In a consumer-driven world, CDPs are essential
As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech...
Resolving consumer identity – more important than ever
To build lasting relationships, brands have to accurately recognize the people engaging with...
Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think
How can you accurately assess your company’s data needs to find the right CDP...
5 reasons why your Facebook Ads campaigns are failing
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target....
How to build an agile marketing organization without authority
Many agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking...
Customer relationships will always win over lazy shortcuts in a post-cookie world
Marketers who lean on the fundamentals of customer relationships and loyalty will succeed no matter what the...
CDP Pro Tips: How to Create a 360° Customer View
Join our expert panel as they sort fact from fiction to tell you what you need to know, including best practices in scoping out the data you...
MarTech Minute: Agile CDP, AnyClip free and another event goes online
It’s nice to see martech companies giving away their products for a period to help...
MarTech Minute: Acquia’s low-code rollout, Blueshift adds data dashboard
Tools like these, and there are many of them, all help marketers be more...
MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis
Can you imagine trying to completely transform your stack in the midst of a global crisis. Well, that’s what CDP company Exponea has done, and...
MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities
A quick round up of the latest marketing technology news and...
Authenticity is now more important than ever during the coronavirus
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your...
Coronavirus and e-commerce: It’s complicated
While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook....
Improve your SEO with new technical training at SMX Advanced
Check out the all-new programming coming to Seattle June...