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Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content...
Do you speak SEO? Join Search Engine Land as Deputy Editor
Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone with deep...
Report: Digital now makes up 51% of US ad spending
Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders....
Marketing Day: Facebook slapped with EEOC complaint, Instagram launches shopping channel & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Target acquired: How to define and use your ideal target market
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create...
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business...
4 lessons learned from 200,000 Amazon beauty, personal care product pages
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this...
Report: Arizona attorney general investigating Google location tracking
Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies. ...
Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Marketing Day: Smartphone shipments down, playable Facebook ads, Square expands & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial...
The power of podcasting: How to boost your reputation and search engine rankings
Podcasting is hot and a must-use SEO tactic says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to...
Recruitment SEO: How to create a well-optimized career section on your site
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified...
AMP: Do or die? Session recap from SMX West
Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the...
Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and...
Are you ready for the attribution changes coming to Google AdWords?
If you're not, contributor Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement...
Can you predict what the future holds for your inbound links?
Gazing into her crystal link building ball, columnist Julie Joyce says it's hard to tell if your links will even be in place, much less be...
AMP: A case for websites serving developing countries
As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use...
The changing SERP: Understanding and adapting to dynamic search results
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content...