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MarTech Minute: Agile CDP, AnyClip free and another event goes online
It’s nice to see martech companies giving away their products for a period to help...
MarTech Minute: Acquia’s low-code rollout, Blueshift adds data dashboard
Tools like these, and there are many of them, all help marketers be more...
MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis
Can you imagine trying to completely transform your stack in the midst of a global crisis. Well, that’s what CDP company Exponea has done, and...
MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities
A quick round up of the latest marketing technology news and...
Authenticity is now more important than ever during the coronavirus
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your...
Coronavirus and e-commerce: It’s complicated
While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook....
Improve your SEO with new technical training at SMX Advanced
Check out the all-new programming coming to Seattle June...
Majority of consumers want standards and tougher action against review fraud
Survey finds U.S. consumers want severe financial penalties for retailers that don't protect review integrity. ...
Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs
The social media marketing week in review: A round up of news and announcements you may have...
Is personalization, ID resolution worth risking customer trust?
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target users....
Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer...
BlueVenn adds native email component to its CDP platform
The customer data platform is now rolling out "built in" email marketing capabilities....
Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look
The social media marketing week in review: A round up of news and announcements you may have...
Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management...
Social shorts: Instagram tests new Stories trimming tool, WhatsApp hits 2B users, Pinterest to verify merchants
The social media marketing week in review: A round up of news and announcements you may have...
Building a business case for a customer data platform
Netflix, Facebook, Amazon, and Uber, for example, have always put the single view of the customer at the center of everything they do – and...
Is it time marketers take more ownership over their identity resolution platforms?
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID...
Quora adds features to help advertisers measure and attribute conversions more accurately
Advanced Match and Conversion Windows are now available....
2 weeks until Search Marketing Expo. Don’t miss out!
Join us February 19-20 for an unrivaled training experience in San...
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...