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Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users
The social media marketing week in review: A round up of news and announcements you may have...
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...
Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content
The social media marketing week in review: A round up of news and announcements you may have...
Global email benchmark report indicates Government organizations increased open rates by 11% in 2019
The annual report provides detailed email marketing insights spanning 20...
Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship
The social media marketing week in review: A round up of news and announcements you may have...
Marketo publishes winter release notes, plans for better integration capabilities in 2020
Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data...
Social shorts: Facebook braces for privacy laws, Snapchat tests new mode, Instagram to verify user ages
The social media marketing week in review: A round up of news and announcements you may have...
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of tools....
Acquia picks up CDP-startup AgilOne
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open...
Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys
The social media marketing week in review: A round up of news and announcements you may have...
Salesforce reports 33% YoY growth in third-quarter results
Salesforce co-CEOs Marc Benioff and Keith Block discussed how partnerships have fueled the company's growth – and benefitted...
LiveRamp rolls out ‘Privacy Manager’ compliance tool ahead of CCPA deadline
The customizable platform enables publishers to manage consumer consent across different privacy frameworks and jurisdictions....
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
Preparing college students for the marketing profession takes commitment and planning
Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from...
Social now dominates $57.3 billion U.S. programmatic display market
In-app targeting that doesn't rely on third-party cookies has helped social (namely, Facebook) leap over open web programmatic buying....
Social shorts: Facebook gets a status monitor, YouTube adds Neilsen data to TV, TikTok hits 1.5 billion downloads
The social media marketing week in review: A round up of news and announcements you may have...
Gmail app adds AMP for Email support for Android and iOS
Brands will be able to deliver emails with dynamic content such as RSVPing to events within the Gmail...
Facebook rolls out new brand safety tools for publishers, creators and advertisers
The updates aim to help advertisers control the placement and context in which their ads are...
Which CDP is right for your organization?
Let MarTech Today's 'Enterprise Customer Data Platforms: A Marketer’s Guide' help you make the informed...
Adobe announces general availability of CDP, updates to Experience Platform for improved personalization
Adobe's Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a...