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What the FTC’s latest endorsement disclosure actions mean for marketers
Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling...
The rise of personal assistants
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric...
FAQ: Addressable TV & the convergence of digital video and TV ad buying
A look at the state of cross-device media buying and the challenges and opportunities that lie...
Martech enablement series: Part 5 — The team strategy
In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching goals for your martech strategy that will provide...
AdWords ad rotation settings to get trimmed: Optimize or don’t
The machine learning-powered ad rotation setting comes front and...
LinkedIn adds analytics, audience management & media buying solutions to its partner program
API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn...
P&G slashed its digital ad spend & nothing bad happened: 5 ways ad tech is responding
Procter & Gamble's results further highlighted problems in programmatic and the digital advertising supply chain. Various initiatives are...
TAG awards 9 adtech companies with “Certified Against Malware” seal
The first set of certified companies have implemented the Trustworthy Accountability Group's anti-malware...
Google reportedly pitching publishers on YouTube video player with ad inventory controls
YouTube is also touting the early success of efforts to address brand safety issues as it reportedly aims to get its video player on more...
What Facebook’s (reported) video chat device could mean for its ad business
With new methods of data collection, Facebook could potentially power ads based on what it hears and sees in users' physical...
UberMedia buys Cintric to blend first and third party data for ‘always-on’ location
CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users' real-world...
Attributing affiliate value: Looking beyond consumer journey position
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing...
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new...
TAG launches tool to help keep ads off apps that pirate content
Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply...
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers
The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory...
Google shows off its VR advertising concept
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing...
Paid search trends from Merkle’s Q1 report
Shopping ads are becoming more important for retailers, the new text ad format isn't driving CTR increases, and more findings....
Google AdWords’ view-through conversion window will soon default to 1 day
The change will go into effect on March 29,...
Chatbots: Hype or the real deal?
Are you considering implementing chatbot technology for your business? Columnist Matt Silk explains when this technology might be appropriate...
Google isn’t actually tackling ‘fake news’ content on its ad network
Here's why Google's policy update to its publisher terms does not keep brand ads from showing up on hyperpartisan, conspiracy theory-laden...
