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Latest

UK regulator says real-time bidding violates GDPR

The ICO report identifies numerous problems with the current RTB model and expresses skepticism that industry initiatives will cure them. ...

Greg Sterling | Jun 25, 2019 at 8:03 am ET

Major marketing cloud vendors enter crowded CDP field

Adobe, Oracle and Salesforce address customer data platform...

Jennifer Cannon | Jun 18, 2019 at 4:44 pm ET

Advertisers can now target Spotify podcast listeners

In select markets, advertisers can also limit their campaigns to podcast...

George Nguyen | Jun 17, 2019 at 3:14 pm ET

20190610 ML Brief

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Katie Jordan | Jun 10, 2019 at 6:00 am ET

20190607 ML Brief

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Katie Jordan | Jun 7, 2019 at 6:00 am ET

20190604 ML Brief

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Katie Jordan | Jun 4, 2019 at 6:00 am ET

20190603 ML Brief

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Katie Jordan | Jun 3, 2019 at 6:00 am ET

ML Brief May 30 2019

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Katie Jordan | May 30, 2019 at 6:00 am ET

Marketing Brief May 23, 2019

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Katie Jordan | May 23, 2019 at 6:00 am ET

ML Brief May 22, 2019

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Katie Jordan | May 22, 2019 at 6:00 am ET

Marketing Day – May 17, 2019

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Katie Jordan | May 17, 2019 at 6:00 am ET

Ad fraud war wages on: More fraud to be stopped than successful in 2019

Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad...

Taylor Peterson | May 1, 2019 at 4:26 pm ET

Amazon advertising growth slowed again in Q1: Does it matter?

Amazon's advertising business grew around 36% in Q1...

Ginny Marvin | Apr 26, 2019 at 3:43 pm ET

WordPress 5.1 released with Site Health feature, developer tools, more

The release focuses on making the popular blogging platform faster and more secure with new tools for site administrators and...

Chris Sherman | Feb 26, 2019 at 3:54 pm ET

Marketing Day: Dominant digital Super Bowl brands, What’s next for display?

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Feb 4, 2019 at 4:33 pm ET

Long live email: Why email’s future remains bright

Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but...

Len Shneyder | Feb 1, 2019 at 1:11 pm ET

Marketing Day: Chatbots transforming the auto industry, Facebook’s auto inventory ads, more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jan 25, 2019 at 4:13 pm ET

Build more emotionally engaging experiences with a personalized data strategy

Here are three audience management strategies marketers can use to supply new and captivating...

Rakhi Patel | Dec 28, 2018 at 8:10 am ET

3 inspiring campaigns that remind brands to be human during the holidays

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to...

Keith Richey | Dec 24, 2018 at 10:20 am ET

Why smarter SSPs would be a boon to publishers and advertisers

Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better...

Keith Petri | Dec 18, 2018 at 8:05 am ET