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WordPress 5.1 released with Site Health feature, developer tools, more
The release focuses on making the popular blogging platform faster and more secure with new tools for site administrators and...
Marketing Day: Dominant digital Super Bowl brands, What’s next for display?
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Long live email: Why email’s future remains bright
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but...
Marketing Day: Chatbots transforming the auto industry, Facebook’s auto inventory ads, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Build more emotionally engaging experiences with a personalized data strategy
Here are three audience management strategies marketers can use to supply new and captivating...
3 inspiring campaigns that remind brands to be human during the holidays
Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to...
Why smarter SSPs would be a boon to publishers and advertisers
Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better...
Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content...
Do you speak SEO? Join Search Engine Land as Deputy Editor
Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone with deep...
Report: Digital now makes up 51% of US ad spending
Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders....
Marketing Day: Facebook slapped with EEOC complaint, Instagram launches shopping channel & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Target acquired: How to define and use your ideal target market
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create...
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business...
4 lessons learned from 200,000 Amazon beauty, personal care product pages
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this...
Report: Arizona attorney general investigating Google location tracking
Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies. ...
Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Marketing Day: Smartphone shipments down, playable Facebook ads, Square expands & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial...
The power of podcasting: How to boost your reputation and search engine rankings
Podcasting is hot and a must-use SEO tactic says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to...