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Salesforce makes latest move in CDP race

360 Audiences, Salesforce's CDP, is finally set to launch this...

Kim Davis | Oct 8, 2020 at 12:35 pm ET
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Expert tips to consider before buying a CDP for your martech stack

Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s...

Henry Powderly | Oct 7, 2020 at 2:42 pm ET
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This decade’s most important marketing question: What data rights do advertisers possess?

Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation....

Kirk Williams | Sep 17, 2020 at 9:22 am ET

 

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The need to take a fresh look at consumer data

COVID really means rethinking customer data and journeys from the basics...

Rodric Bradford | Sep 1, 2020 at 2:15 pm ET
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New Sitecore CEO sees a tectonic shift in the market

Steve Tzikakis is looking for behavioral change and increased brand awareness for the CMS and commerce...

Kim Davis | Sep 1, 2020 at 1:59 pm ET
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How two martech companies are taking on the cookieless world

Neustar is working within its own ecosystem, Infutor via a partnership, but their perspectives share much in...

Kim Davis | Aug 18, 2020 at 11:24 am ET
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The death of cookies and the threat to digital marketing

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that...

Kim Davis | Aug 18, 2020 at 11:23 am ET
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Release Notes: Intercom brings new features to the customer conversation

Building engagement through conversational...

Rodric Bradford | Aug 13, 2020 at 12:07 pm ET
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How visual commerce is transforming the customer experience

What is visual commerce and how does it prove...

Rodric Bradford | Aug 7, 2020 at 11:33 am ET
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It’s time to think differently: Oracle CX Cloud

An update on Oracle's offering for marketers on the occasion of Cloud CX virtual...

Kim Davis | Aug 6, 2020 at 1:04 pm ET
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Release Notes: Reveal Mobile adds Tapad device-matching to its location data

A partnership between location data and device-based identity...

Kim Davis | Aug 4, 2020 at 4:19 pm ET
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Release Notes: Several features added to Marketo Engage

Updated ABM and sales capabilities are among the July release...

Kim Davis | Jul 20, 2020 at 2:28 pm ET
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How AI and video marketing can work together in the time of COVID

Selling luxury real estate remotely using AI and...

Rodric Bradford | Jul 15, 2020 at 2:10 pm ET
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The Week in Martech

A roundup of the news which caught our...

Rodric Bradford | Jul 13, 2020 at 10:29 am ET
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WEHCO Media hails Blueconic’s orchestration upgrade

A Blueconic customer discusses the...

Kim Davis | Jul 13, 2020 at 10:25 am ET
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What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers' most vexing...

Pamela Parker | Jul 10, 2020 at 12:33 pm ET
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Martech practitioners must leverage interdepartmental interactions

We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to...

Steve Petersen | Jul 6, 2020 at 11:51 am ET
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Agile marketing in the era of COVID-19, BLM and recession

Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current...

Ryan Phelan | Jun 16, 2020 at 2:52 pm ET
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How a CDP can help reduce ad spend, drive revenue and build trust with customers

Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple...

Amy Gesenhues | Jun 4, 2020 at 3:28 pm ET
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How Yamaha changed its tune with its digital transformation strategy

The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional...

Amy Gesenhues | May 22, 2020 at 9:08 am ET
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