Wearables
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Report: Amazon readying launch of Alexa-powered smart glasses
They would look like a regular pair of spectacles, with no camera....
Report: Personal health data should be off-limits to common marketing practices
The authors -- who were instrumental in the creation of the Children’s Online Privacy Protection Act -- call for governmental and industry...
Will search engines fall to AI?
Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things,...
The future of location-based services
Columnist Aaron Strout sits down with GasBuddy's Mike Schneider to discuss which companies are doing location-based services right and what's...
Forecast: Half Of Consumers Will Be Paying With Phones Or Wearables By 2018
According to a 2014 survey commissioned by the US Federal Reserve, 28 percent of smartphone users had made some form of mobile payment in the...
Mobile Commerce: 5 Ways Your Company Can Improve
Are you making it easy enough for your customers to shop using their mobile devices? Columnist Aaron Strout offers some ways to boost consumers'...
Yext Launches Xone Beacon Network For Offline-To-Online Engagement
Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program for...
Stop The Interruptions! Marketing In The Age Of The Always-On Consumer
The growth of the Internet of Things is bringing marketers unprecedented opportunities, says columnist Kevin Lindsay. But he warns it also...
CES 2015: The Big Trends That Should Matter To Marketers
Columnist Andrew Waber of Chitika shares his thoughts on two important trends: wearables and the connected...
Will Advertising Work On Wearables?
It’s still too early to make any definitive pronouncements about wearables and smartwatches, let alone whether they’ll be effective...
Microsoft Band: Cross-Platform Wearable With Cortana Baked In
Wearables are here to stay. The question now is what’s the right design, feature set and price. Yesterday Microsoft made its opening...
Apple’s iWatch Could Usher In Wearables Era
If Apple doesn’t announce its smartwatch tomorrow observers will be shocked. Details remain scarce though there’s plenty of rumor...
Wearables, Connected Homes, Mobile & The Future Of Analytics
The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative...
Google Eyes Future For Enhanced Campaigns: Ads On Thermostats, Wearables, Refrigerators And More
Google is looking ahead to a future in which ads are served up on any number of “smart” devices in your home, in your car and on...
Survey: Nearly Half Of Americans Interested In Wearable Tech
While Google Glass has not broken into the mainstream, smartwatches and fitness wristbands may be on the cusp of doing so. The CEO of Pebble...
