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Marketing Land

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Wearables

  • Latest

Report: Amazon readying launch of Alexa-powered smart glasses

They would look like a regular pair of spectacles, with no camera....

Greg Sterling | Sep 20, 2017 at 10:21 am ET

Report: Personal health data should be off-limits to common marketing practices

The authors -- who were instrumental in the creation of the Children’s Online Privacy Protection Act -- call for governmental and industry...

Barry Levine | Dec 27, 2016 at 1:00 pm ET

Will search engines fall to AI?

Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things,...

Sponsored Content: Bing Ads | May 16, 2016 at 7:30 am ET

 

The future of location-based services

Columnist Aaron Strout sits down with GasBuddy's Mike Schneider to discuss which companies are doing location-based services right and what's...

Aaron Strout | Mar 10, 2016 at 10:35 am ET

Forecast: Half Of Consumers Will Be Paying With Phones Or Wearables By 2018

According to a 2014 survey commissioned by the US Federal Reserve, 28 percent of smartphone users had made some form of mobile payment in the...

Greg Sterling | Jan 7, 2016 at 3:54 pm ET

Mobile Commerce: 5 Ways Your Company Can Improve

Are you making it easy enough for your customers to shop using their mobile devices? Columnist Aaron Strout offers some ways to boost consumers'...

Aaron Strout | Dec 17, 2015 at 11:00 am ET

Yext Launches Xone Beacon Network For Offline-To-Online Engagement

Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program for...

Greg Sterling | Sep 28, 2015 at 11:58 pm ET

Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

The growth of the Internet of Things is bringing marketers unprecedented opportunities, says columnist Kevin Lindsay. But he warns it also...

Kevin Lindsay | Aug 24, 2015 at 12:04 pm ET

CES 2015: The Big Trends That Should Matter To Marketers

Columnist Andrew Waber of Chitika shares his thoughts on two important trends: wearables and the connected...

Andrew Waber | Jan 14, 2015 at 11:45 am ET

Will Advertising Work On Wearables? 

It’s still too early to make any definitive pronouncements about wearables and smartwatches, let alone whether they’ll be effective...

Greg Sterling | Jan 5, 2015 at 1:23 pm ET

Microsoft Band: Cross-Platform Wearable With Cortana Baked In

Wearables are here to stay. The question now is what’s the right design, feature set and price. Yesterday Microsoft made its opening...

Greg Sterling | Oct 30, 2014 at 2:06 pm ET

Apple’s iWatch Could Usher In Wearables Era

If Apple doesn’t announce its smartwatch tomorrow observers will be shocked. Details remain scarce though there’s plenty of rumor...

Greg Sterling | Sep 9, 2014 at 12:02 am ET

Wearables, Connected Homes, Mobile & The Future Of Analytics

The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative...

Benjamin Spiegel | Jun 3, 2014 at 9:02 am ET

Google Eyes Future For Enhanced Campaigns: Ads On Thermostats, Wearables, Refrigerators And More

Google is looking ahead to a future in which ads are served up on any number of “smart” devices in your home, in your car and on...

Ginny Marvin | May 21, 2014 at 10:30 am ET

Survey: Nearly Half Of Americans Interested In Wearable Tech

While Google Glass has not broken into the mainstream, smartwatches and fitness wristbands may be on the cusp of doing so. The CEO of Pebble...

Greg Sterling | Mar 21, 2014 at 10:42 am ET
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