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Word Of Mouth Marketing

  • Latest

How to make a big impact with a small influencer marketing budget

So you want to try influencer marketing, but you aren't ready to allocate a big budget. Nine suggestions for ways to make a mark without...

Dan Bagby | Sep 24, 2018 at 4:28 pm ET

How researching B2B influencers can deliver actionable intelligence

Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign....

Michael Brito | Jun 18, 2018 at 11:39 am ET

How to use influencer marketing to meet your company’s goals

Think influencer marketing is too pricey for your brand? Think again. Contributor Megan Krause explains how to go about finding partners that...

Megan Krause | May 30, 2018 at 2:50 pm ET

 

2018: The year of influencer marketing for B2B brands

Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can...

Michael Brito | May 21, 2018 at 12:36 pm ET

4 ways brands can win the digital shelf in 2018

Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what...

Andrew Waber | Mar 28, 2018 at 2:41 pm ET

The magic behind the Instant Pot viral phenomenon (and the CEO’s favorite recipe)

Columnist Brian Patterson interviews the CEO of Instant Pot, Robert Wang, for his insights into how to successfully market a product and...

Brian Patterson | Mar 13, 2017 at 10:15 am ET

Using influencer campaigns for real-time amplification

Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support...

Caitlin Jeansonne | Feb 9, 2017 at 11:37 am ET

Revealing the marketing agenda for 2017

The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of...

Sponsored Content: Thunderhead | Dec 14, 2016 at 7:35 am ET

Community Marketing 101

Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that...

Sponsored Content: Experts Exchange | Nov 14, 2016 at 7:30 am ET

Social CMO to social CMI: the insight-driven evolution in the enterprise

Social data's not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service,...

Will McInnes | Oct 13, 2016 at 11:55 am ET

6 reasons to boost SEO & content investments with influencer marketing

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any...

Sponsored Content: gShift | May 25, 2016 at 7:55 am ET

Printing your way to SEO success

Columnist Marcus Miller discusses how offline marketing strategies can be used to influence and improve local business' digital marketing...

Marcus Miller | May 17, 2016 at 6:25 pm ET

The 5 KPIs that define a successful social CMO

How do you know if your social data efforts are making an impact on your business? Columnist Will McInnes outlines some key performance...

Will McInnes | Mar 25, 2016 at 10:17 am ET

Local SEO beyond the browser

Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting...

Marcus Miller | Mar 21, 2016 at 1:05 pm ET

Video adtech platform Unruly adds a new emotion-visualization dashboard

Called Pulse, it offers summaries of emotional responses to selected video ads -- but then...

Barry Levine | Mar 10, 2016 at 3:42 pm ET

John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer

The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in...

Barry Levine | Feb 10, 2016 at 3:02 pm ET

Vanity Fair Napkins Urges Families To #TakeBackTheTable With Social Effort

The Georgia-Pacific brand, with help from Deutsch, is behind a social and sponsored content campaign aimed at bringing families back to the...

Pamela Parker | Nov 4, 2015 at 1:40 pm ET

That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views

The airline gives a cheeky nod to popular online sensations in a safety video that's also an ad....

Steve Hall | May 22, 2015 at 2:37 pm ET

Plum Organics’ #ParentingUnfiltered Campaign Eschews Unrealistic Portrayal Of Parenthood For Blunt Realism

The organic baby food brand aims to tell Millennial parents that it's OK to be imperfect....

Steve Hall | Apr 24, 2015 at 6:44 pm ET

Click Here Or Else: The Evolution of Chain Emails

The notion of "share or else" is still alive and well. Columnist Jason Warnock explains how marketers can leverage it to identify brand...

Jason Warnock | Apr 13, 2015 at 9:18 am ET
  • Previous Articles »
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