Word Of Mouth Marketing
How to make a big impact with a small influencer marketing budget
So you want to try influencer marketing, but you aren't ready to allocate a big budget. Nine suggestions for ways to make a mark without...
How researching B2B influencers can deliver actionable intelligence
Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign....
How to use influencer marketing to meet your company’s goals
Think influencer marketing is too pricey for your brand? Think again. Contributor Megan Krause explains how to go about finding partners that...
2018: The year of influencer marketing for B2B brands
Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can...
4 ways brands can win the digital shelf in 2018
Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what...
The magic behind the Instant Pot viral phenomenon (and the CEO’s favorite recipe)
Columnist Brian Patterson interviews the CEO of Instant Pot, Robert Wang, for his insights into how to successfully market a product and...
Using influencer campaigns for real-time amplification
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support...
Revealing the marketing agenda for 2017
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of...
Community Marketing 101
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that...
Social CMO to social CMI: the insight-driven evolution in the enterprise
Social data's not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service,...
6 reasons to boost SEO & content investments with influencer marketing
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any...
Printing your way to SEO success
Columnist Marcus Miller discusses how offline marketing strategies can be used to influence and improve local business' digital marketing...
The 5 KPIs that define a successful social CMO
How do you know if your social data efforts are making an impact on your business? Columnist Will McInnes outlines some key performance...
Local SEO beyond the browser
Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting...
Video adtech platform Unruly adds a new emotion-visualization dashboard
Called Pulse, it offers summaries of emotional responses to selected video ads -- but then...
John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in...
Vanity Fair Napkins Urges Families To #TakeBackTheTable With Social Effort
The Georgia-Pacific brand, with help from Deutsch, is behind a social and sponsored content campaign aimed at bringing families back to the...
That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views
The airline gives a cheeky nod to popular online sensations in a safety video that's also an ad....
Plum Organics’ #ParentingUnfiltered Campaign Eschews Unrealistic Portrayal Of Parenthood For Blunt Realism
The organic baby food brand aims to tell Millennial parents that it's OK to be imperfect....
Click Here Or Else: The Evolution of Chain Emails
The notion of "share or else" is still alive and well. Columnist Jason Warnock explains how marketers can leverage it to identify brand...
