Word Of Mouth Marketing
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The magic behind the Instant Pot viral phenomenon (and the CEO’s favorite recipe)
Columnist Brian Patterson interviews the CEO of Instant Pot, Robert Wang, for his insights into how to successfully market a product and...
Using influencer campaigns for real-time amplification
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support...
Revealing the marketing agenda for 2017
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of...
Community Marketing 101
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that...
Social CMO to social CMI: the insight-driven evolution in the enterprise
Social data's not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service,...
6 reasons to boost SEO & content investments with influencer marketing
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any...
Printing your way to SEO success
Columnist Marcus Miller discusses how offline marketing strategies can be used to influence and improve local business' digital marketing...
The 5 KPIs that define a successful social CMO
How do you know if your social data efforts are making an impact on your business? Columnist Will McInnes outlines some key performance...
Local SEO beyond the browser
Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting...
Video adtech platform Unruly adds a new emotion-visualization dashboard
Called Pulse, it offers summaries of emotional responses to selected video ads -- but then...
John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in...
Vanity Fair Napkins Urges Families To #TakeBackTheTable With Social Effort
The Georgia-Pacific brand, with help from Deutsch, is behind a social and sponsored content campaign aimed at bringing families back to the...
That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views
The airline gives a cheeky nod to popular online sensations in a safety video that's also an ad....
Plum Organics’ #ParentingUnfiltered Campaign Eschews Unrealistic Portrayal Of Parenthood For Blunt Realism
The organic baby food brand aims to tell Millennial parents that it's OK to be imperfect....
Click Here Or Else: The Evolution of Chain Emails
The notion of "share or else" is still alive and well. Columnist Jason Warnock explains how marketers can leverage it to identify brand...
Why Content ‘Misdirection’ Can Be A Viral Homerun
How do you help your search marketing campaign go viral? Make it about something totally unexpected, explains columnist Daniel...
Vodka Brand Creates Mobile App To Program Personalized LED Messages On Bottles
You've heard of a message in a bottle, right? Medea Vodka thinks people will be equally intrigued by a message on a bottle....
Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each
The Butterfly Twists footwear brand hosts a breakfast for fashion bloggers to kick off its new #AnywhereAnytime campaign....
Fashion Retailer Encourages People To Re-Gram Its Specially-Processed Instagram Images And Apply Filters To Reveal Hidden Clues To Prizes
Ted Baker is using beautiful, engaging and changing images to promote its new clothing line....
The Symbiotic Relationship Between Customer Loyalty & Advocacy
How can you turn your loyal customers into advocates? Columnist Jim Williams discusses best practices for advocate...
