• Marketing Land
  • Sections
    • MarTech
    • CMO
    • Social
    • SEM
    • SEO
    • Mobile
    • Analytics
    • Display
    • Email
    • Retail
    • Video
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Retail
  • MarTech
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Email
  • Retail
  • Video
  • Newsletters
  • Home

Yahoo

Get the most important digital marketing news each day. Sign up for our NEW daily brief.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Yahoo

Yahoo.com

  • Launched: August 1994
  • NASDAQ: YHOO
  • Latest

8 free keyword research tools for SEO (that beat their paid alternatives)

If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and...

Sponsored Content: SEO PowerSuite | Jun 18, 2019 at 7:30 am ET

Verizon Media replaces Flurry Ads with new Verizon Ads SDK

The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement...

Amy Gesenhues | Feb 27, 2019 at 1:53 pm ET

Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers

Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for...

Amy Gesenhues | Feb 21, 2019 at 11:44 am ET

 

Oath to become Verizon Media Group as telecom doubles down on umbrella brand

Since the its inception a year and a half ago, Oath has failed to compete with the likes of Google and Facebook in the digital ad...

Amy Gesenhues | Dec 19, 2018 at 12:22 pm ET

Yahoo Small Business is back with new investments from Verizon

The wireless carrier is investing and its sales and stores infrastructure could boost YSB sales....

Greg Sterling | Oct 10, 2018 at 3:21 pm ET

Oath combines its ad tech assets under new Oath Ad Platforms brand

The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly...

Ginny Marvin | Sep 11, 2018 at 9:45 am ET

Oath’s Tim Armstrong casts doubt over Go90’s future

"The [Go90] brand will remain, I don’t know how long for, but for now, it’s remaining,” Armstrong said on...

Tim Peterson | Feb 13, 2018 at 3:20 pm ET

Social networks to face huge fines in Germany for not removing ‘illegal content’ in 24 hours

While the law doesn't necessary expand what's considered "illegal content" in Germany, critics worry it will turn social networks into opinion...

Greg Sterling | Jan 2, 2018 at 11:41 am ET

Tumblr founder David Karp steps down as CEO, COO Jeff D’Onofrio takes over

The microblogging platform’s business has struggled since selling to Yahoo in...

Tim Peterson | Nov 27, 2017 at 2:43 pm ET

A bigger Bing for your buck

Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads...

Sponsored Content: CallTrackingMetrics | Oct 24, 2017 at 9:00 am ET

In final earnings report, Yahoo beats Wall Street with $1.3B in revenue

More than 20 years of being a public company will come to an end this...

Greg Sterling | Apr 19, 2017 at 10:29 am ET

With renegotiation complete, Verizon to pay $350 million less for Yahoo

Yahoo successor Altaba will bear the cost of shareholder lawsuits as part of the deal....

Greg Sterling | Feb 21, 2017 at 10:28 am ET

Verizon-Yahoo deal closing said to be close after $250 million price discount

Massive hacking revelations prompted the renegotiation by Verizon....

Greg Sterling | Feb 16, 2017 at 9:09 am ET

Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2

MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year, or 39 percent of total...

Greg Sterling | Jan 23, 2017 at 7:31 pm ET

Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

Yahoo under Verizon faces the same pressures it did as an independent company, namely, competing with Google and Facebook....

Greg Sterling | Jan 10, 2017 at 10:48 am ET

Report: Verizon using Yahoo hacking to ask for $1 billion price concession

Yahoo in a tough spot: it needs the deal but would have trouble selling a $1 billion discount to institutional investors....

Greg Sterling | Dec 15, 2016 at 12:15 pm ET

Yahoo Q3 revenue beats estimates, though search and display revenues were down

Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million....

Greg Sterling | Oct 18, 2016 at 5:51 pm ET

Is the Verizon-Yahoo deal going south?

Verizon reportedly considering whether to declare massive Yahoo data breach "material," which could kill the acquisition....

Greg Sterling | Oct 13, 2016 at 3:35 pm ET

Bringing ’90s nostalgia into a mobile world

For Yahoo, it's too little, too late. Meanwhile, Nintendo is riding on Pokémon Go's success. Columnist Josh Todd takes a look at the mobile...

Josh Todd | Sep 19, 2016 at 10:45 am ET

2.3 million people tuned into Twitter’s NFL livestream, less than watched Yahoo’s

Twitter's NFL livestream attracted 2.3 million total viewers, which is slightly less than Yahoo's broadcast last year averaged per...

Tim Peterson | Sep 16, 2016 at 8:07 pm ET
  • Previous Articles »

ATTEND OUR CONFERENCES

April 15-17, 2020: San Jose

October 6-8, 2020: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

November 18-19, 2019: SMX Paris

February 19-20, 2020: SMX West

March 18-19, 2020: SMX Munich

June 8-10, 2020: SMX Advanced

November 11-12, 2020: SMX East

May 21-22, 2019: SMX London

Sept 30 - Oct 1, 2019: SMX Advanced Europe

×


Learn More About Our SMX Events

White Papers

  • How Good Partnerships Should Reduce Your Workflow
  • Digital Insights 2019: How marketers confront the obstacles of digital customer engagement
  • 14 Industry Experts on the Future of Attribution
  • The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
  • How to Turn Leads into Repeat Customers
See More Whitepapers

Webinars

  • The Fantastic 5: Emerging strategies to drive conversions & growth
  • CCPA Goes Live in Weeks: Is your marketing measurement ready?
  • 4 Ways to Get Started With Agile Marketing
See More Webinars

Research Reports

  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Enterprise SEO Platforms
  • Call Analytics Platforms
See More Research
Sidebar Inbox Deliverability 2019
Sign up for our NEW daily brief.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech West
  • MarTech East
  • SMX West
  • SMX London
  • SMX Advanced
  • SMX East

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Advertise
  • Marketing Services
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2019 Third Door Media, Inc. All rights reserved.