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Oath combines its ad tech assets under new Oath Ad Platforms brand
The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly...
Social networks to face huge fines in Germany for not removing ‘illegal content’ in 24 hours
While the law doesn't necessary expand what's considered "illegal content" in Germany, critics worry it will turn social networks into opinion...
Tumblr founder David Karp steps down as CEO, COO Jeff D’Onofrio takes over
The microblogging platform’s business has struggled since selling to Yahoo in...
Tumblr is releasing ads across blogs & giving users a cut
Ads will be making their way across Tumblr blogs, and user will be getting a piece of the action (if they allow the ads to...
Hulu has joined this list of major platforms that ignore Do Not Track requests
Out of 14 major web platforms, only Medium, Pinterest, Reddit and Yahoo respond to Do Not Track requests, though not...
Mayer confirms Yahoo’s selling Tumblr ads through Facebook’s ad net
Yahoo has turned to Facebook's ad network and the portal's own native ads and traditional banners to try to bolster Tumblr's struggling ad...
Tumblr’s live video strategy is syndicating services like YouTube and YouNow
Instead of rolling out its own live video product, Tumblr will let people syndicate their live streams from YouTube, YouNow, AOL's Kanvas and...
Social Video Chart: Your at-a-glance guide to 7 major platforms
A side-by-side feature comparison of the seven major social video players -- YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr....
Tumblr looks to repair ad biz with blogless ads, sales team’s return
Yahoo has bungled its Tumblr deal, per agency execs, but now Tumblr is tweaking its ad sales strategy to repair its...
Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan
Company will cut 15 percent of workers, simplify offerings for users and...
Honda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV Spot
The carmaker pushes for online video views in the latest iteration of its #PowerOfDreams branding effort....
Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video
The Mars candy brand takes a page from Coca-Cola by offering 21 different packaging choices related to it's "You're Not You When You're Hungry,"...
Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch. ...
Pew: Facebook Dominant But Flat, Instagram, Pinterest Have Doubled Users
Almost half (49 percent) of those 18 to 29 in the US are now users of messaging apps, according to new survey data from the Pew Research Center....
Axe Continues Shift From Sex-Sells Advertising With #Selfmaker Career-Focused Video Campaign
The Unilever brand's marketing grows up, celebrating men's confidence in business as it has previously extolled their confidence with women....
Hornitos Takes Virgin Agave Skydiving In #NotJustAnyAgaves Social Campaign
The tequila brand seeks to differentiate itself by introducing a daring agave character to represent its uniqueness....
Crimson Hexagon Now Offers Access To Tumblr Firehose
Boston-based analytics firm joins Tumblr's preferred data partner program. ...
Acura Partners With 5 Social Media Storytellers For #ILX2016 Digital 3D Flipbook Effort
The brand is challenging social media mavens to be snappy with their screenshots....
NewFronts 2015: Yahoo Brings The Stars With Everyone From Simon Cowell To Naomi Campbell Taking The Stage
The focus of this year's Yahoo presentation was long-form digital video content, including the launch of 18 new video...
Tumblr’s “Sponsored Day” Ad Appears In User Dashboards For 24 Hours
A new ad placement allows brands to own the day with a new 24-hour Tumblr ad that can be placed across a specific country, or on a global...