Yahoo: Advertising
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In final earnings report, Yahoo beats Wall Street with $1.3B in revenue
More than 20 years of being a public company will come to an end this...
Verizon-Yahoo deal closing said to be close after $250 million price discount
Massive hacking revelations prompted the renegotiation by Verizon....
Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2
MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year, or 39 percent of total...
Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board
Yahoo under Verizon faces the same pressures it did as an independent company, namely, competing with Google and Facebook....
Yahoo Q3 revenue beats estimates, though search and display revenues were down
Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million....
How Verizon’s Yahoo buy will reshape the digital ad marketplace
Verizon's recent acquisition of Yahoo suggests that it is looking to scale, but is it enough to catapult the company into the league of Facebook...
Ad industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & Facebook
Experts weigh in on what the Verizon acquisition of Yahoo could mean for the balance of power in digital advertising, including...
Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video
Richer ad user experience and new content focus seek to lift ad quality....
Yahoo announces new video programming focus & expanded video ad metrics at NewFronts
After a closed-door NewFronts event, Yahoo released announcements confirming it was narrowing its video programming verticals....
Yahoo Q1 just beats Wall Street, mobile and “Mavens” grow, search and display down
In the midst of the drama over who’s going to buy Yahoo, the company reported Q1 2016 earnings today. Results were somewhat better than...
Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan
Company will cut 15 percent of workers, simplify offerings for users and...
Yahoo Gemini Adds Retargeting For Site Visitors And App Users
Custom audience targeting is now available for native advertising campaigns....
Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features
The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” It’s a...
Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability
Brands can choose their own tool to verify viewability and fraud...
Soon All Google Ad Products Will Be Encrypted & Yahoo Continues To Encourage Ad Partners To Move To SSL
Both Google & Yahoo are pushing ahead the "HTTPS Everywhere" movement with the announcement of plans (and a dedication to creating) secure...
Yahoo Gemini Adds Over 40 Flurry Personas To Native Ad Targeting
Personas harness data based on activity among heavy users of particular...
Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip
Twitter is expected to supplant Yahoo as the third largest seller of display advertising in the US in...
Old Navy Introduces Spring Fashions With Tumblr Content And Yahoo Splash Ads
The Gap brand goes all-in with new Yahoo products to promote its spring line....
Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory
Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo video...
Yahoo: Native Ads Drive 3.6X Lift In Branded Search Vs. Conventional Display
As one part of its growth strategy, Yahoo has bet heavily on native ads. The company’s Gemini platform offers both mobile search and...
