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Yahoo: Advertising

  • Latest

8 free keyword research tools for SEO (that beat their paid alternatives)

Do you really need to pay a fortune to find the best SEO & PPC keywords for your...

Sponsored Content: SEO PowerSuite | Jun 18, 2019 at 7:30 am ET

Verizon Media replaces Flurry Ads with new Verizon Ads SDK

The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement...

Amy Gesenhues | Feb 27, 2019 at 1:53 pm ET

Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers

Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for...

Amy Gesenhues | Feb 21, 2019 at 11:44 am ET

 

Tumblr founder David Karp steps down as CEO, COO Jeff D’Onofrio takes over

The microblogging platform’s business has struggled since selling to Yahoo in...

Tim Peterson | Nov 27, 2017 at 2:43 pm ET

In final earnings report, Yahoo beats Wall Street with $1.3B in revenue

More than 20 years of being a public company will come to an end this...

Greg Sterling | Apr 19, 2017 at 10:29 am ET

Verizon-Yahoo deal closing said to be close after $250 million price discount

Massive hacking revelations prompted the renegotiation by Verizon....

Greg Sterling | Feb 16, 2017 at 9:09 am ET

Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2

MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year, or 39 percent of total...

Greg Sterling | Jan 23, 2017 at 7:31 pm ET

Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

Yahoo under Verizon faces the same pressures it did as an independent company, namely, competing with Google and Facebook....

Greg Sterling | Jan 10, 2017 at 10:48 am ET

Yahoo Q3 revenue beats estimates, though search and display revenues were down

Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million....

Greg Sterling | Oct 18, 2016 at 5:51 pm ET

How Verizon’s Yahoo buy will reshape the digital ad marketplace

Verizon's recent acquisition of Yahoo suggests that it is looking to scale, but is it enough to catapult the company into the league of Facebook...

James Green | Aug 8, 2016 at 9:34 am ET

Ad industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & Facebook

Experts weigh in on what the Verizon acquisition of Yahoo could mean for the balance of power in digital advertising, including...

Ginny Marvin | Jul 26, 2016 at 3:00 am ET

Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video

Richer ad user experience and new content focus seek to lift ad quality....

Greg Sterling | Jun 21, 2016 at 9:28 am ET

Yahoo announces new video programming focus & expanded video ad metrics at NewFronts

After a closed-door NewFronts event, Yahoo released announcements confirming it was narrowing its video programming verticals....

Amy Gesenhues | May 5, 2016 at 10:30 am ET

Yahoo Q1 just beats Wall Street, mobile and “Mavens” grow, search and display down

In the midst of the drama over who’s going to buy Yahoo, the company reported Q1 2016 earnings today. Results were somewhat better than...

Greg Sterling | Apr 19, 2016 at 5:08 pm ET

Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

Company will cut 15 percent of workers, simplify offerings for users and...

Greg Sterling | Feb 2, 2016 at 6:11 pm ET

Yahoo Gemini Adds Retargeting For Site Visitors And App Users

Custom audience targeting is now available for native advertising campaigns....

Ginny Marvin | Oct 6, 2015 at 2:49 pm ET

Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features

The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” It’s a...

Greg Sterling | Jul 2, 2015 at 10:56 am ET

Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability

Brands can choose their own tool to verify viewability and fraud...

Ginny Marvin | Jun 5, 2015 at 12:07 pm ET

Soon All Google Ad Products Will Be Encrypted & Yahoo Continues To Encourage Ad Partners To Move To SSL

Both Google & Yahoo are pushing ahead the "HTTPS Everywhere" movement with the announcement of plans (and a dedication to creating) secure...

Greg Finn | Apr 20, 2015 at 12:17 pm ET

Yahoo Gemini Adds Over 40 Flurry Personas To Native Ad Targeting

Personas harness data based on activity among heavy users of particular...

Ginny Marvin | Apr 8, 2015 at 3:40 pm ET
  • Previous Articles »
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